Raising a toast to the nation’s best brands with Marquees 2017

The Advertising Club flagged of the debut edition of Marquees 2017 with much aplomb and fanfare. The awards lauded brands that showcased resilience and emerged successful in the face of numerous adversaries iterating the well-known adage “That which does not break you only makes you stronger”.   The high echelon and versatile jury panel of media stalwarts chaired by industry thought leader Mr. Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever ensured that brands that have created value and built sustainable brand stories were recognised at the maiden edition of this marquee awards.  Adding further scale and to the awards was the presence of Hon’ble Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani who was the Chief Guest of Honour at the inaugural version of Marquees 2017.  

Speaking at the Marques 2017 guest of honor for the awards, Honorable Minister of Textile, Information & Broadcasting, Government of India – Smt. Smriti Irani said “My congratulations to all the award winners and thanks to the jury that made this great selection. It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of Information & Broadcasting. I am what I am today thanks to this industry.”

 

 She further added “The advertising industry inspires millions across this nation.  Having been a part of this journey, I have just one appeal this evening - while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie. I hope that one day, on this stage, some of us will stand here to applaud an Indian media company that has made it at the global stage.”

 

Speaking about the mega success of the Marquee Awards, Mr. Raj Nayak, President, The Advertising Club said, “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest & enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta & the distinguished Jury for their indulgence & commitment in making the awards robust, transparent & credible.”

 

Talking about the scale of Marquees 201,7 Mr. Partho Dasgupta, CEO, BARC India said, “The debut edition of Marquees has set a new benchmark of excellence by recognizing brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today.These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

 

The awards are as below

S. NoCategoryWinner

1

Durables

LG ELECTRONICS

2

Auto: 4 Wheelers

MARUTI SUZUKI

3

Auto: 2 Wheelers

Royal Enfield

5

Food

WAI WAI NOODLES (CG GLOBAL)

5

Banking

HDFC BANK

6

Personal Care

LIFEBUOY (HINDUSTAN UNILEVER)

7

Insurance

LIC

8

Telecom Services

BHARTI AIRTEL

9

Home Care

VIM (HINDUSTAN UNILEVER)

10

E-Commerce

AMAZON INDIA

11

Beverages

FROOTI (PARLE AGRO)

12

Telecom Handset

XIAOMI SMARTPHONES

Special Categories

 

 

 

1

Breathing new life into a category

HONDA MOTORCYCLE & SCOOTER

2

Creating a global Impact

INDIAN ACCENT

3

Green Marketer

HINDUSTAN LEVER

4

Riding on an emerging wave

PAYTM

5

 Carving out a niche

OPPO

6

Reimagining for the better

GOOD EARTH

7

Traversing unchartered waters

PRO KABADDI LEAGUE

8

Conquering an impregnable fortress

BIRA 91

 

Marquees 2017’s saw the whos’ who of the entire marketing, advertising and media industry joining in the celebration at the grandiose awards night in Mumbai. 

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