Media ABBYs at Goafest 2011: Shortlisted Entries

BEST USE OF TV

Entry No.
Media Agency
Case Study Title
2 Maxus 3 hours movie fun - Packed in one
3 Maxus 1st ever Animation Movie on telivision garners 250% higher Viewership
12 MEC LG Mallika -E- Kitchen
13 MEC The making of a guinness world record
17 Mediacom India's first reality show in a car!
18 Maxus To break clutter , add to the clutter
22 Maxus Dr jekyll and Mr Hyde
27 Madison Media Plus Airtel superstar rating -100% bollywood passion
29 Madison Media Infinity 1 Amplifying the cooling credentials of nihar thanda
31 Maxus We Mixed India !


BEST USE OF CINEMA

Entry No.
Media Agency
Case Study Title
5 OMD Intel turbo cinema
13 Lodestar UM Mahindra Two Wheeler Vroom
15 Lodestar UM Break ke baad - a movie like an AFP
16 Lodestar UM Ulta seating plan
17 Maxus Take the experience to the consumer


BEST USE OF NEWSPAPERS AND MAGAZINES

Entry No.
Media Agency
Case Study Title
2 Mindshare No Daag No Dhabba
4 Maxus Arrow Hijacks president Obama!
7 R K Swamy Media Group Siemens Answers that last…
10 Lodestar UM Ideas Worth Their Weight In Paper
12 Mediacom "People Read Newspaper.Till we made the newspaper talk!''
13 Mediacom The handwritten newspaper for a handcrafted car!''
14 Mediacom "An Innovation that literlly cut through the clutter & competition!''
15 Maxus Over 30,000 personalized demos Concurrently!
16 Maxus World's First Print Advertising through Co-Creation
22 Madison Infinity 1 TOI KA ''Dil Toh Bachha Hai Ji''
23 Madison Media Infinity 1 Kumdum Turns to Facebook to Build Personal Recommendation


BEST USE OF OUTDOOR & AMBIENT MEDIA

Entry No.
Media Agency
Case Study Title
5 Mindshare Used Mobile saved papers
15 MEC Size Does Matter
17 Lodestar UM We Cover Everything
18 Lodestar UM Largest Everlasting OOH Site
20 Mudra Max VW Cart Trolley
21 Dialogue Factory Muje Nahi Ho Sakta
26 Mudra Max Philips Mood Lighting
28 Mudra Max Art Attack
30 Mudra Max Weeping Kids Chetna Foundation
35 Creativeland Asia Pvt. Ltd. Mango Surprise
36 McCANN World Group Clothesline
39 McCANN World Group Fire Scooter


BEST USE OF SP.EVENTS & STUNT/LIVE ADVERTISING

Entry No.
Media Agency
Case Study Title
6 Maxus N8 PC Missing
7 Maxus Sanifresh Shine Community Service
8 Maxus 120000Wishes+Alpenliebe Eclairs=Tallest Christmas Tree in India
17 Mediacom Polo Pulls Off The Ultimate Stunts!
18 Mediacom Smile India Movement- Bringing Cheer to India
24 Mediacom Skoda Yeti Right of Way Expedition
28 Mindshare Tying the Knot Of 3 Roses
34 Dialogue Factory Chor Machaye Shor
40 Mudra Max Weeping Kids Chetna Foundation
45 Creativeland Asia Pvt. Ltd. Mango Surprise


BEST USE OF RADIO

Entry No.
Media Agency
Case Study Title
2 Mindshare War Of The Radio Station- Dillogical Style
5 Maxus My Nokia Moments
9 Maxus Crocodile Hosts A Radio Show
10 Maxus Five Dregree on the Richter Scale
11 Maxus Sonata Bandhan
19 Lintas Media Group Red FM Turns Blue FM For The "BLUE EYED BOY"
22 Lodestar UM Nano Superdrive- Using Reality To Break Barriers Of Perception
24 Lodestar UM All Out Macchar Jockey
31 Maidson Media Plus Airtel 1 Play Fever-From Impulse Entertainment To Incremental Business
32 Maidson Media Infinity 1 Nihar Naturals Jasmine Leading Women On The Path Of Samajhdari


BEST USE OF INTERNET AND DIGITAL MEDIA

Entry No.
Media Agency
Case Study Title
2 Maxus N8 PC MISSING
13 Mindshare Breaking language barriers
14 Mindshare A paperless world is Possible
15 Mindshare Write The future - AR
25 OMD Axe Angels Club
26 Isobar Easytone
42 Mindshare A Quick Call and say goodby to headache
45 Maxus Cookies Almighty
49 Mindshare Cornetto "Luv Reels"
63 Creativeland Asia Pvt.Ltd. Plan T-Tracking Inventory Through Twitter


BEST USE OF SPONSORSHIP

Entry No.
Media Agency
Case Study Title
4 Maxus FIH World Cup Hockey
7 Maxus Centerfresh zips up lovers caught cheating
16 RK Swamy Media Group Cricket & Hunger Ke Side Effect
17 Lodestar UM Amul Masterchef 'Tasty Dish Warna Game Finish'
18 Lodestar UM Tata Photon+:Creating a Mnemonic for Speed
19 Lodestar UM Do-do-do Muqabala
20 Lodestar UM My Song Idol
25 Maxus To Break Clutter,add to the clutter
27 Mindshare The Largest E- Stadium in the World
28 Maxus Evolution of Sponsorship
30 Madison Media Plus Airtel Super Star Rating-100% Bollywood Passion


BEST USE OF BRANDED CONTENT

Entry No.
Media Agency
Case Study Title
7 Maxus The assignment
15 Maxus 1st ever Animation Movie on telivision garners 250% higher viewership
18 Starcom Worldwide Tabbing on koffee with karan
25 MATES Madison Team Works Paint my love with Asian Paints
26 MATES Madison Team Works Samsonite takes a journey with my name is
32 Lodestar UM Enjoy the Kitkat Break
38 Mindshare Axe and the land of good times
42 Mindshare Cornetto 'Luv reels'
49 Madison Media Plus Airtel superstar ratings -100% bollywood passion
     


BEST USE OF MIXED MEDIA

Entry No.
Media Agency
Case Study Title
2 Mindshare Pepsi engages youth by creating india's Biggest ever game
5 Maxus Main bhi coach
7 Mindshare Project Bauhaus
8 Maxus Tanishq Wedding Vows
9 Mindshare A paperless world is possible
18 Isobar Philips grooming campaign
27 Lodestar UM India-Pakistan -The war for peace
32 Mediacom The most spectacular car launch that India had seen!
35 Mindshare The little warrior's mission
36 Maxus Over 30,000 personalized demos Concurrently!
42 Mudra Max 3Idiots


BEST USE OF NEVER BEFORE MEDIA

Entry No.
Media Agency
Case Study Title
14 Percept Media RJ Style O Meter
15 Lodstar UM We Cover Everything
24 Mindshare TyingThe Knot with 3 Roses
30 Mudra Max Western Union: Chand Mubarak
33 Creativeland Asia Pvt Ltd Paln T-Tracking Inventory Through Twitter


BEST USE OF YOUTH MARKETING

Entry No.
Media Agency
Case Study Title
2 Maxus Let Your Eyes Talk
4 Maxus N8 PC MISSING
6 OMD Clean & Clear Times Fresh Face 2010..Make Me Famous
10 Lodestar UM Coke Shadow
14 Mediacom ''Polo drives in with Indian youth!''
17 Mindshare Cornetto 'Luv Reels'
24 Mudra Max Orbit 12th Man
25 Mudra Max 7up Allu Non-stop
26 Mudra Max 7up Lemon Pattalam Season 2
27 Mudra Max VU Live


BEST USE OF VERTICAL MARKETING

Entry No.
Media Agency
Case Study Title
2 Maxus Let Yours Eyes Talk
4 Lodestar UM India-Pakistan: The War For Peace
9 Mindshare A Quick Call & Say Good Bye To Headache
12 Mudra Max 3Idiots
13 Mudra Max Economic Times-Power of Ideas


BEST USE OF PRO BONO MARKETING

Entry No.
Media Agency
Case Study Title
1 Maxus Phir Dil Do Hockey Ko
3 Maxus Nokia Music Theatre
7 Percept Media RJ Style O Meter
8 Lodestar UM A Lifetime Partnership
9 Lodestar UM All Out Fumigation Drive


BEST COMMUNICATION STRATEGY

Entry No.
Media Agency
Case Study Title
4 Maxus Nokia Music Theatre
26 Mediacom "Skoda Yeti Right of Way Expedition"
27 Mediacom "The Most Spectacular car Launch That India had seen!"
35 Mudra Max 3Idiots
36 Mudra Max Economic Times-Power of Ideas
37 Creativeland Asia Pvt.Ltd. Plan T-Tracking Inventory Through Twitter


BEST CONTRIBUTION TO A CAMPAIGN

Entry No.
Media Agency
Case Study Title
2 OMD Clean and Clear Times fresh face 2010
8 TELibrahma Convergent Communication Pvt Busday Gets Busier with mobile
9 Mudra Max Big Cinemas-Silent Anthem

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