Media ABBYs at Goafest 2010: Shortlisted Entries

CATEGORY- 1 : BEST USE OF TV
NO.
Media House
Title
Case Study (Brand)
1 Mediacom Shave India Movement Gillette Mach 3
2 Mudra Max The film god speaks on India's biggest religion PAA Movie
3 Maxus Zoo Zoo Marathon Vodafone
CATEGORY- 2 : BEST USE OF CINEMA
NO.
Media House
Title
Case Study (Brand)
1 Maxus - Delhi, Group M Media Live Cinema template of advertising Nokia N97
2 Maxus Indi's First Lyricode Tata Sumo Victa
3 Lodestar Universal Direct from the cinema to the Vanheusen store Vanheusen
CATEGORY- 3 : BEST USE OF NEWSPAPERS AND MAGAZINES
NO.
Media House
Title
Case Study (Brand)
1 Mindshare - Delhi Mid-Day Delhi shrinks to accommodate Kurkure'Chhotu' Pack Kurkure
2 Mediacom The day Volkswagen took India by Storm Volkswagen
3 Mindshare Nanhe Patrakaar Surf Excel
4 Mindshare Zero Dandruff Campaign Clear
5 Madison Media Plus When Airtel made the headlines page after page Bharti Airtel
6 Lodestar Universal  How we said it uncommonly Tata Nano
7 Lodestar Universal Clear Quotient Santoor Glycerin Soap
8 Mudra Max The Content Bar Reliance Mobiles
9 Mudra Max India Prays Cycle Pure Agarbathies
10 Maxus Don't just tell me what it does, Tell me what it does, for me Tata Sky Plus
11 Maxus Not Celebrity Endorsement, but Celebrity Experience Tata Sky Plus
CATEGORY- 4 : BEST USE OF OUTDOOR AND AMBIENT MEDIA
NO.
Media House
Title
Case Study (Brand)
1 Mediacom The New Beetle Heli - banner Volkswagen
2 Mindshare  To do or not to do is the question Domex
3 Mindshare A Trip for a Dip  Brooke Bond Taj Mahal
4 Lodestar Universal  Nano ya na Mano ! Tata Nano
5 Mudra Max Sea Speaks Greenpeace
6 Mudra Max Vampire Mirrors True Blood
7 Mudra Max Car Cab Partyhard Drivers
8 Mudra Max History in the Making Aircel
CATEGORY- 5 : BEST USE OF SPECIAL EVENTS & STUNTS/LIVE ADVERTISING
NO.
Media House
Title
Case Study (Brand)
1 Mindshare-Delhi Demystifying Nutrition Horlicks Nutrition Academy
2 Lintas Media Group 'Baap of Biking'' Bajaj Pulsar
3 Ogilvy Action Pragati Ki anokhi Paathshala ICICI Prudential Life Insurance - Smart kid
4 Mindshare Hands up for peace Surf Excel
5 Mudra Max Women on wheels TVS Scooty
6 Mudra Max Gossips through window Shell Foundation
7 Mudra Max History in the making Aircel
8 Mudra Max The Lemon Pattalam (Army) 7 UP
9 Maxus The flawed logic of ''Share of Mind'' Vodafone
10 Maxus Empty Tin-cans make 10,000 heads turn Red Bull
CATEGORY- 6 : BEST USE OF RADIO
NO.
Media House
Title
Case Study (Brand)
1 Starcom Mediavest Group We Miss You Western Union
2 Mindshare - Delhi North India celebrates chatpati Diwali with Kurkure Kurkure
3 Maxus -Delhi, Group M Media Midas touch Nokia 5800 Xpress Music
4 Maxus -Delhi, Group M Media Music Xpress Nokia 5800 Xpress Music
5 Lodestar Universal  Creating a Nano Parlance Tata Nano
6 Lodestar Universal  Station Docomo Tata Docomo
7 Maxus From Awarness to conversions in 30 sec ! Vodafone
CATEGORY- 7 : BEST USE OF INTERNET AND DIGITAL MEDIA
NO.
Media House
Title
Case Study (Brand)
1 Tribal DDB "Go For It" Reliance GSM Services
2 Mediacom Shave India Movement Gillette Mach 3
3 Mindshare - Mobile Coming to life with a code Nike
4 Maxus - Mobile Shock 'em but pleasantly at their moment of truth Nokia Music store
5 Mindshare Tagged on Facebook Slumdog Millionaire
6 Mindshare Television's moment of truth on social media Star Plus
7 Madison Media Infinity Salary Alert on Pehli Tareekh Cadbury Dairy Milk
CATEGORY- 8 : BEST USE OF SPONSORSHIP
NO.
Media House
Title
Case Study (Brand)
1 Mediaedge : CIA Wild Card Princesses Nivea Visage
2 TME 'Chahe Koi Mujhe Junglee Kahe'' Parle Products
3 Mindshare Blue Carpet Sunsilk
4 Maxus - Delhi, Group M Media No TVC Approach Nokia Xpress Music 5130
5 Mudra Max Mumbai Smiles Wrigley's Mumbai Smile
6 Mudra Max All is Well with Reliance Reliance Consumer Finance 
7 Maxus Big Boss Vodafone
8 OMD  Dance like no one is watching LMN
CATEGORY- 9 : BEST USE OF BRANDED CONTENT
NO.
Media House
Title
Case Study (Brand)
1 Starcom Mediavest Group Saluting the loved ones abroad Western Union
2 Mediacom  Coming of age with Olay in India Olay Total effects
3 Mediaedge : CIA Ganakul Meera Herbal Hair Wash Powder
4 Maxus - Delhi, Group M Media Nokia meets Kaminey Nokia 6700 Classic
5 Lodestar Universal Media Station Docomo Tata Docomo
6 Mudra Max The film god speaks on India's Biggest Religion PAA Movie
7 Maxus E=r2 Reality x Reality Vodafone
CATEGORY- 10 : BEST USE OF MIXED MEDIA
NO.
Media House
Title
Case Study (Brand)
1 Mindshare-Delhi Quaker Oats Makes India Heart Healthy Quaker Oats
2 Mediacom The journey has just begun Volkswagen
3 Mediacom Shave India Movement Gillette Mach 3
4 Madison Media Plus Catch Every Detail Airtel Digital TV
5 Lodestar Universal  The power of Nano innovations Tata Nano
6 Lodestar Universal  Do the New Tata Docomo
7 Lodestar Universal  Wake up to Garnier's new innovation, Light eye roll on  Garnier Light Eye Roll on
8 Madison Media Infinity Pehli Tareekh - A Must on the First Cadbury Dairy Milk
CATEGORY- 11 : BEST USE OF NEVER BEFORE MEDIA
NO.
Media House
Title
Case Study (Brand)
1 Mindshare Coming to life with a code Nike
2 Mindshare - Mobile Pepsi outsells Coke in the summer of 2009 with $0 on television Pepsi
3 Lodestar Universal  Nano - The Taste of India Tata Nano
4 Mudra Max Sea Speaks Greeanpeace
5 Lodestar Universal  Don't throw away your used cinema ticket, its valuable Van Heusen
SPECIALIST CATEGORY- 12 : YOUTH MARKETING
NO.
Media House
Title
Case Study (Brand)
1 Mindshare Call me AXE
2 Maxus Is your media worth a Conversation? Red Bull
SPECIALIST CATEGORY- 13 : VERTICAL MARKETING
NO.
Media House
Title
Case Study (Brand)
1 Mediacom  Take your own path Dell Computer's
2 Mindshare - Mobile India says ''my heart is healthy or atleast I know if its not'' Quaker Oats
3 Mindshare Race to Ireland Tourism Ireland
4 Mudra Max Gossips through the window Shell Foundation
SPECIALIST CATEGORY- 14 : PRO BONO MARKETING
NO.
Media House
Title
Case Study (Brand)
1 Mediacom P&G CSR Initiative of ''Live, Learn & Thrive '' Shiksha
2 Mindshare  Don't be quite , talk for India Idea Cellular
3 Mudra Max May I help you National Association for Blind
4 Lodestar Universal Sache Ko Chune, Ache ko Chune Aamir Khan elections campaign

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form