Shortlisted Entries

1. Best use of TV

No.Brand NameCaption Title
1 Dettol & Harpic Mere 10 Guz (My 10 yards)
2 Asian Paints Tractor Emulsion Rediscovering Asian Paints in Smaller Towns
3 Ambuja Cements ***Starring: Ambuja Home Ministers
4 Asian Paints Royale Play From Wall to TV Screen!
5 Bharat Benz Bharat Benz Presents IRT
6 Fair & Lovely Cream Saanp TVT aur Saazish
7 Crompton Crompton - Cricket
8 Kelloggs India When Chhota Bheem became a fan of Chocos Chhota-Laddoo
9 Raymond Range Sporting The Complete Man

 

2. Best use of Cinema

No.Brand NameCaption Title
1 Carnival Cinema Happy Dogs Happy Diwali
2 SAFFOLA ACTIVE SAFFOLA ACTIVE WITH KI & KA
3 KWALITY WALLS CORNETTO SHOW YOUR LOVE ON 70 MM!

 

3. Best use of Newspapers and Magazines

No.Brand NameCaption Title
1 Ceylon Today Afterlife
2 Godrej AER When medium became the Product
3 Bharti Airtel A SIM-PLE DOORSTEP DELIVERY!
4 Vodafone India World's First Buffering Newspaper!
5 Dove Dove - Unbeatable damage repair
6 Tata Tiago India's 1st Virtual test drive using print!

 

4. Best use of Outdoor

No.Brand NameCaption Title
1 Cadbury Dairy Milk #madfie - Live Twitter Billboard
2 Star Jalsha/ West Bengal Police Bring Them Back
3 Vodafone India Limited World First Rainwater Harvesting Billboard
4 Doorstep School The World's first streets named after street kids

 

5. Best use of Ambient Media

 No.Brand NameCaption Title
1 Standard Chartered Bank SOCIAL FEET #ONESTEPCLOSER SCMM 2017
2 Projecthers.com Projecthers.com
3 Asian Paints Royale Play The 5th Wall
4 Domex See-through Toilet
5 Tata Hexa Innovating Invitations: How we used an ambient media innovation to Influence the Influencer.

 

6. Best use of Experiential including large events

No.Brand NameCaption Title
1 Dabur Dabur Lajja Kavach
2 Vodafone India Limited World First Rainwater Harvesting Billboard
3 Nihar Shanti Amla Pioneering the Social Movement of Change
4 Godrej Greens Feel The Greens
5 Kurkure India's 1st Family Food Train
6 Doorstep School A street naming event for Social Change

 

7. Best use of Special Events & Stunts/Live Advertising

No.Brand NameCaption Title
1 Standard Chartered The Best Sign - Mumbai's first connected bus-shelter
2 Dabur Dabur Vatika Lajja Kavach
3 Ola Cabs The Real-Time Billboard
4 Nescafe Labs Nescafe MTV Labs - True Companion of Youth's Struggle Journey
5 Kurkure India's 1st Family Food Train
6 Domex See-through Toilet
7 Tata Hexa Hexa Experience centre - India's largest Auto Stunt Carnival
8 LUX Soap Re-establishing LUX with Bollywood

 

8. Best use of Radio

No.Brand NameCaption Title
1 Saridon Saridon Slappies 6
2 Godrej Ezee Hugs Are Ezee, Everybody Needs One
3 Sonata ACT When courage prevailed from 8PM to 8 AM
4 Asian Paints Royale Play Radio Jockeys Making Room For Neu!
5 Nescafe Classic Nescafe Mornings - Best Performing Radio Show @5:30 am
6 Nestle Maggi Hotheads #Findingmirchi
7 Kotak Mahindra Bank Kotak dwara Janhit Mein Jaari
8 Benadryl Benadryl Big Golden Voice- "Sahi Ilaaj" Pakde Hain!
9 Vodafone India Vodafone gave the ultimate AGNIPARIKSHA

 

9. Best use of Sponsorship

No.Brand NameCaption Title
1 Good Day Stars in their Eyes
2 FOX STAR STUDIOS INDIA PRIVATE LIMITED FEARLESS NEERJA
3 Bharat Benz Bharat Benz Presents IRT
4 Tata Salt Support for #NamakKeWaastey
5 Amul The Amul Nuska for Content Takeover
6 Nike Nike Da Da Ding
7 Tata Hexa Hexa & POW: Doing "Whatever It Takes" to win
8 Amazon The Common Denominator
9 Amazon.in Unveiling of the Great Indian Festival
10 Kelloggs India When Chhota Bheem became a fan of Chocos Chota Laddoo
11 Hindustan Unilever Swachh Aadat Swachh Bharat

 

10. Best use of Branded Content : a. Includes online and offline media

No.Brand NameCaption Title
1 Airasia Fly Like A Superstar with Airasia
2 Ariel Ariel Dads Share the Load - Men for laundry!
3 Sonata ACT When courage prevailed from 8PM to 8 AM
4 PONDS COLD CREAM Discrete Journey of Musical Discovery
5 Boost Personifying Boost Through Shiva
6 Kellogg's India When Chhota Bheem became a fan of Chocos Chotta Laddoo
7 Dove Dove reframes the beauty debate in India

 

10. Best use of Branded Content : b. Includes but not restricted to in-film / in-serial integration, apps, video content, games

No.Brand NameCaption Title
1 Mountain Dew Mountain dew takes the OTT world by storm by launching India's first branded channel
2 Nihar Shanti Amla Angrezi Mobile Pathshala
3 Castrol India Limtied #ChalUdteHain
4 SKORE SKORE-Best use of Branded Content
5 Bajaj Auto BajajV- The Invincible Indians

 

11. Best use of Digital Media - a. Best use of Digital Search

No.Brand NameCaption Title
1 Asian Paints Corporate Hindi Search Ads for the First Time in India!
2 Saffola Life Saffolalife- A healthy heart at the heart of every search
3 Vodafone When google created intent- instead of addressing it
4 Indiabulls Home Loans 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man

 

11. Digital Media : b. Social Media

No.Brand NameCaption Title
1 Bajaj Electricals Limited Superfans - Using social to drive loyalty
2 Doublemint #StartSomethingFresh - India's First CROWD-SOURCED Picture Book
3 Vicks Weather Targeting - Vicks
4 Godrej Greens Feel The Greens
5 Shemaroo Ent. FilmiGaane Antakshari
6 Pepsi Pepsi Liter of Light
7 Amazon.in BadeDilwali Diwali
8 Eureka Forbes - Dr. Aeroguard Dynamic Ads That Think!
9 Dove Dove reframes the beauty debate in India

 

11. Best use of Digital Media  : c. Digital Display Advertising

No.Brand NameCaption Title
1 Jaslok Hospital and Research Centre The Dyslexic Captcha
2 Nike Pvt. Ltd. JUST DO IT #DADADING
3 FeviKwik Gel Total Control
4 Asian Paints Ezycolour Home Transformation on your Fingertips
5 Godrej Infinity Privileges are now 0 Kms away at Godrej Infinity
6 Godrej Greens Feel The Greens
7 Cadbury Gems Cadbury Gems Angry Birds Association
8 Vodafone Dear Airtel, Thanks a lot, Regards  Vodafone

 

11. Best use of Digital Media - d. Best use of Digital as a medium

No.Brand NameCaption Title
1 Airtel The Smartphone Marathon
2 LinkedIn Why fix when ain't Broke?
3 Standard Chartered One Step Closer - Celebrating those who crossed the starting line.
4 STAR PLUS ISHQBAAAZ
5 STAR PLUS NAYI SOCH
6 Samsung My Galaxy #WishUponMyGalaxy
7 Nike Pvt. Ltd. JUST DO IT #DADADING
8 Amazon.in Amazon  #BadeDilwale
9 Godrej Greens Feel The Greens

 

11. Best use of Digital Media  :  e. Mobile Media

No.Brand NameCaption Title
1 Samsung My Galaxy #WishUponMyGalaxy
2 FeviKwik Gel Total Control
3 Mountain Dew Mountain dew takes the OTT world by storm by launching India's first branded channel
4 Asian Paints Ezycolour Home Transformation on your Fingertips
5 Nihar Shanti Amla Angrezi Mobile Pathshala
6 Parachute Ayurvedic Recruiting 60,000 Sales Force in 60 Days
7 OLX Data Paves the Way for OLX
8 VOOT CHHOTA BHEEM FOR CHHOTA SCREEN
9 USL Diageo HOW TO THROW A KICK ASS HOME PARTY “As told by our AI powered bartender"
10 Platinum Guild of India India's First Wearable Banner
11 Vodafone When Vodafone became a part of Gameplay!
12 Vodafone Dear Airtel, Thanks a lot, Regards  Vodafone ?

 

12. Best use of an Integrated Campaign

No.Brand NameCaption Title
1 Godrej Ezee Hugs Are Ezee, Everybody Needs One
2 Voot Ek Baar watching toh Non stop wanting
3 Axis Mutual Funds Do Your Homework
4 Dabur Amla Dabur Amla- #Dulaar
5 Cadbury Dairy Milk Hunt for West Bengal's First Choco-chef
6 Cadbury Dairy Milk Flavours Iss Friendships Day Cadbury Toh Banti Hai With #Madfie
7 Pampers India If it takes 2 to MAKE a baby, shouldn't it take 2 to RAISE a baby?
8 Ariel Ariel Dads Share the Load - Men for laundry!
9 Star Plus Nayi Soch
10 Whisper Whisper #LikeAGirl and Proud
11 Saffola Life Saffola Life World Heart Day: Chotte Kadam Dil Ke Bade Kaam Ke
12 PONDS COLD CREAM Discrete Journey of Musical Discovery
13 Nike Nike Da Da Ding
14 Hero Motocorp Campaign that became the voice of Billion Indians!



13. Youth Marketing

No.Brand NameCaption Title
1 Britannia Good day India's first Aural Social Network
2 Nike Nike Da Da Ding
3 Tata Tiago Tiago Virtual Drive New age solution to age old convention

14.  Cause Marketing

No.Brand NameCaption Title
1 Magic Bricks Reality Services Limited Magic Bag
2 Jaslok Hospital and Research Centre The Dyslexic Captcha
3 Dabur Dabur Vatika Lajja Kavach
4 Star Jalsha/West Bengal Police Bring Them Back
5 Health Assure Spot of Sun
6 Ola Cabs The Real-Time Billboard
7 Domex See-through Toilet



15. Pro Bono Marketing

No.Brand NameCaption Title
1 India Cares Foundation The Joy of Giving
2 Arvind Lifestyle Brands Limited The Priceless Shirt
3 CEAT Limited CEAT Breathalyzer - Because it's #NoMoreFunny to drink and drive

16. Best use of an Integrated Campaign (SOUTH ASIAN)

No.Brand NameCaption Title
1 Grameenphone Ltd Shopno Jabe Bari
2 Sunsilk Sunsilk Relaunch - Hair On Your Side
3 Vaseline Vaseline Healing Project

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form