Goafest 2014 Creative Abby Awards shortlisted entries

DIGITAL CATEGORY (18 A TO 18 T)

Statement of Digital - 18A - Brand Corporate Website

Entry NoBrandCaptionURL
1 Kokuyo Camlin Ltd Kokuyo Camlin Website http://206.183.111.148/Awards/camlin-website/index.html
2 Mother’s Pride / Marvel Group The Mother’s Pride Website www.motherspridepreschool.com
5 Hiraco Ventures Launch Your Idea www.hiracoventures.com
6 Pastiwala Re-create Our World www.pastiwala.com
10 Club Mahindra Revamp of Club Mahindra website http://www.clubmahindra.com/
17 Peri Peri Skinwear E-Commerce Launch for Peri Peri Skinwear http://www.periperiskinwear.com/
20 Learn To Ski Learn To Ski www.learntoski.in
21 BBC Media Action Shaping Demands and Prcties Website www.retnkiooodays.org

Statement of Digital -18B - Brand Campaign Website/microsite

Entry NoBrandCaptionURL
1 MAKE MY TRIP.COM A DIFFERENT SWITZERLAND http://www.karmatech.in/awards/mmt/
2 LAVA MOBILES IRIS 504Q MOTION GESTURE MICROSITE http://www.karmatech.in/awards/lava/
4 Comedy Central Comedy Central Presents The Destructomatic http://23.23.244.111/awards/the-distructomatic/
5 Bacardi Bacardi Cocktails Club http://23.23.244.111/awards/bacardi-cocktails-club/
6 Wipro Future Thought of Business(FTOB) www.wipro.com/future-thought-of-business
16 Micromax Micromax Canvas 4 https://www.youtube.com/watch?v=mBdYtG5D-70
17 SsangYong Rexton by Mahindra The CEO's Website https://www.youtube.com/watch?v=YeoxyB6H5gk
24 Bajaj Electricals 75 Years of Bajaj Electricals - a long story well told http://awards.allsocialassets.com/2014/abby/bel-75-website
27 Louis Philippe The Dressing Room http://198.1.72.33/goafest2014/thedressingroom/

Statement of Digital - 18C - Web Banner

Entry NoBrandCaptionURL
6 Old Spice Mantastic Me – The world’s first user created web banner campaign http://awards.allsocialassets.com/2014/abby/os-banner
9 Tata Sky+ HD Making Complex Simple and Simple Magical http://indiainteracts.in/videos/543153/Bombay-Velvet-Release-Date-Gets-Advanced.html

Statement of Digital - 18D - Web Banner Rich media

Entry NoBrandCaptionURL
1 Star Movies Action Channel The Most Explosive Home Page Ever http://180.179.207.213/awards2014/goafest/smac/richmedia/index.html
3 Star Plus Tweet Dance http://180.179.207.213/awards2014/goafest/starplus/richmedia/ids/index.html
4 Dell INDIA PVT. LTD Experience the creative http://180.179.207.213/awards2014/goafest/dell/richmedia/diwali/index.html
5 Channel V No Silent Witness http://180.179.207.213/awards2014/goafest/channelv/richmedia/nosilentwitness/index.html
6 Volkswagen Passenger Cars India Polo GT TSI-Kicking up a storm http://180.179.207.213/awards2014/goafest/vw/richmedia/storm1/index.html
7 Volkswagen Passenger Cars India Polo GT TSI-Kicking up a storm http://180.179.207.213/awards2014/goafest/vw/richmedia/ storm2/index.html
8 Comedy Central Comedy Central Presents The Destructomatic http://23.23.244.111/awards/the-distructomatic-banner
13 Micromax 3D World's First 3d Banner https://www.youtube.com/watch?v=kEU-bRrYzOg
17 Club Mahindra Club Mahindra Innovation Banner https://www.youtube.com/watch?v=x3R1BbWnwfo
19 Morphy Richards Smart Ideas For Your Home http://125.99.101.164/award2014/abby/entry05/index.html
20 Tata Sumo Gold India’s first simulated test drive in a banner! http://youtu.be/uCVWLzDF1Nk
26A Tata Sky+ HD Making Complex Simple and Simple Magical http://indiainteracts.in/videos/543153/Bombay-Velvet-Release-Date-Gets-Advanced.html

Statement of Digital - 18E - Creative use of search engine marketing

Entry NoBrandCaptionURL
3 eBay India There’s always a first time with eBay https://www.youtube.com/watch?v=1pyEWx3aRVI
4 Book My Show Houseful https://www.youtube.com/watch?v=1jxyazfmDeM
8 Slack Jack Hammocks Search and Win http://wip10.ragedev.com/slackjack-abbyawards
11 Remit2India Dynamic Exchange Rate Boots Number of Registration To an All- Time High www.remit2india.com

Statement of Digital - 18G - Creative use of Social Media

Entry NoBrandCaptionURL
2 Star Movies Life of I – Reliving Life of Pi http://180.179.207.213/awards2014/goafest/starmovies/socialmedia/lifeofi.html
6 Hindustan Unilever Corporate Do Gooders Campaign http://206.183.111.148/Awards/hul-do-gooders/index.html
7 &Pictures - Zeel Ltd. The Never &ing Movie http://andpictures.awardsub.in
17 HDFC Diner’s Club Where I Belong https://www.youtube.com/watch? v=HScuPL3WvxU&feature=youtu.be
27 Tata Capital Pvt. Ltd. Half Stories - The Journey of Doing Right http://125.99.101.164/award2014/abby/entry07/index.html
37 Old Spice Building a Mantastic brand through social media in less than 3 months http://awards.allsocialassets.com/2014/abby/os-social-media
42 UTV Motion Pictures Ship Of Theseus – "Vote for Your City" http://www.awardsentry.in/2014/goafest/utvfilms/
49 Cadbury Bournville Tape A Tweet http://youtu.be/mCUFkhuBg4Y
50 Louis Philippe The Dressing Room http://198.1.72.33/goafest2014/thedressingroom/
55 Epicgrams Twistories http://198.1.72.33/goafest2014/twistories
58 Pond’s 10 Things I Love About You https://www.youtube.com/user/PondsIndia
59 Cadbury Celebrations Songs For Sisters https://www.youtube.com/watch?v=0coe1UmJcdg
63 VEROMODA, JACK&JONES, ONLY Social Media Campaign – Super Saturday https://www.youtube.com/watch?v=8AfOATyijME
66 Vodafone Selfie 2.0 – World's Biggest Selfie Photograph vodafone.fancam.com
73 Listerine Listerine Vine Project https://vine.co/u/1025035222514884608
75A Portfolio Night The Eye Opener https://twitter.com/pnmumbai11
75 Firstpost Youspeak Talk Don’t Just Type www.firstpost.com
83 Femina Made By You www.bosspatrol.com
87 Oreo Dunkathon www.oreo.in/abby2014_1/index.html
88 Apollo Tyres The Adopt Apothole Project’ www.adoptapothole.in
89 Mumbai Police Tweet In Silence CD

Statement of Digital - 18H - Branded Content (including video)& Branded Game for Internet -branded application / tool / mash up

Entry NoBrandCaptionURL
1 Star Movies Life of I – Reliving Life of Pi http://180.179.207.213/awards2014/goafest/starmovies/brandedgame/lifeofi.html
3 Kokuyo Camlin Ltd Worlds first ever virtual canvas http://206.183.111.148/Awards/camlin-experience-app/index.html
4 Be Beautiful Be Beautiful Lounge http://206.183.111.148/Awards/Be-Beautiful/index.html
8 McDowell’s No.1 Soda Saturday Night, Alright! http://mtvindia.com/goafest/sna
9 Tata Nano Nano Drive with MTV 2 http://mtvindia.com/goafest/drive
13 Channel V VithU: V Gumrah Initiative https://play.google.com/store/apps/details?id=com.startv.gumrah
21 BMW India BMW 1 series http://103.14.96.116/18hBMW1Series/index.html
24 Sunsilk India Sunsilk Perfect Straight http://206.183.111.148/Awards/Sunsilk-Perfect-Straight/index.html
30 Cadbury Bournville Tape A Tweet http://youtu.be/mCUFkhuBg4Y
32 BeBeautiful Vlog On http://youtu.be/0ZE3SauYHT8
33 Pepsodent Music On Demand http://youtu.be/dTY0CFGJIAk
34 Cadbury Celebrations Songs For Sisters https://www.youtube.com/watch?v=0coe1UmJcdg
42 Hyundai Corporate Cricjockey http://www.hyundai.co.in
44 Pepsi The Great Indian Catch www.judgemedo.com/2013/TGIC.html
46 McDowell’s No1 Soda BossPatrol www.bosspatrol.com

Statement of Digital - 18I - Brand film created for internet/video/youtube (CREATED EXCLUSIVELY FOR INTERNET)

Entry NoBrandCaptionURL
2 NAIK FOUNDATION SHARE CARE JOY https://www.youtube.com/watch?v=HkuKHwetV6Q
5 Tata Capital Pvt. Ltd. Half Stories - The Journey of Doing Right http://125.99.101.164/award2014/abby/entry09/index.html
10 Wipro We live in a blue planet https://www.youtube.com/watch?v=KJjTIK4ZQ_0
15 PBMA's H.V. Desai Eye Hospital 5 exotic destinations to see before you die http://www.youtube.com/watch?v=rPJWykG4oy8
17A Cadbury Celebrations Songs For Sisters global.mondelezinternational.com
18 Portfolio Night Hair https://www.youtube.com/watch?v=l8s2XxMjX5o
19 Portfolio Night Women https://www.youtube.com/watch?v=RiQ2t1U8YtU
23 Bharti AXA General Insurance Working Patient 2- BVS Stop CD
26 Honda CRV One Life. Many Lives www.hondacarindia.com
27 Cadbury Celebration Songs For Sister global.mondelezinternational.com

Statement of Digital - 18J - Digital innovation use of new technology to create a new brand experience (including augmented reality)

Entry NoBrandCaptionURL
2 LAVA MOBILES IRIS 504Q MOTION GESTURE MICROSITE http://www.karmatech.in/awards/lava/
3 MAKE MY TRIP.COM A DIFFERENT SWITZERLAND http://www.karmatech.in/awards/mmtgame/
5 Bacardi Bacardi Buzzer http://23.23.244.111/awards/bacardi-buzzer/
6 Comedy Central Comedy Central Presents The Destructomatic http://23.23.244.111/awards/the-distructomatic/
7 Children's Palliative Care ShakeWake http://www.shakewake.in/casestudy
10 Only Much Louder Wasted Bin http://chutneyweb2.com/awardentry/wastedbin/wastedbin.html
11 Royal Challengers Bangalore Ticket is the new stadium https://www.youtube.com/watch?v=E3SZVTSJuTs
12 KFC WOW@25 https://itunes.apple.com/in/app/kfcwow-25/id615295109?mt=8
23 Old Spice Mantastic Me – The world’s first user created display campaign http://awards.allsocialassets.com/2014/abby/os-innovation
29 Vodafone Selfie 2.0 – World’s Biggest Selfie Photograph vodafone.fancam.com
30 Samsung India Electronics No Touch Banner http://psonisma.com/entry/demo/s4_youtube/
36 McDowell's No1 Soda BossPatrol www.bosspatrol.com

Statement of Digital - 18K - Online integrated campaign using at least three of the above Internet Media eg. banner, email, website. { For Category 18k the entry fee is Rs.10,113/- (inclusive of service Tax)}

Entry NoBrandCaptionURL
1 Star Movies Life of I – Reliving Life of Pi http://180.179.207.213/awards2014/goafest/starmovies/integrated/lifeofi.html
2 Cadbury Bournvita India Plays BQC http://180.179.207.213/awards2014/goafest/bournvita/integrated/indiaplaysbqc/index.html
7 Comedy Central Comedy Central Presents The Destructomatic http://23.23.244.111/awards/the-distructomatic/
9 Sunsilk India Sunsilk Storytellers http://206.183.111.148/Awards/Sunsilk-Storyteller/index.html
11 McDowell's No.1 Soda Saturday Night, Alright! http://www.mtvindia.com/goafest/sna
13 Tanishq Tanishq Confessions of a Bride https://www.youtube.com/watch?v=NC1zEz_-lY0&feature=youtu.be
15 Tata Capital Pvt. Ltd. Half Stories - The Journey of Doing Right http://125.99.101.164/award2014/abby/entry10/index.html
19 Old Spice Building a Mantastic brand online in less than 3 months http://awards.allsocialassets.com/2014/abby/os-integrated
23 Louis Philippe The Dressing Room http://198.1.72.33/goafest2014/thedressingroom/
24 Pepsi India Oh Yes Abhi Digital Launch http://198.1.72.33/goafest2014/pepsiohyesabhi
25 Pepsi India Pepsi IPL Ka Boss http://198.1.72.33/goafest2014/pepsiiplkaboss
26 Cadbury Celebrations Songs For Sisters https://www.youtube.com/watch?v=0coe1UmJcdg
30 Trois Total www.trois.co.in, www.facebook.com/troiskitchenadwinebar
31 Bharti AXA General Insurance Working Patient CD
32 Apollo Tyres The Adopt Apothole Project' www.adoptapothole.in

Statement of Digital - 18L - Banner for mobile

Entry NoBrandCaptionURL
No Shortlist

Statement of Digital - 18M - Best Mobile site

Entry NoBrandCaptionURL
1 DNA DNA of Delhi http://dnaofdelhi.awardsub.in/new-delhi
5 Kokuyo Camlin Ltd Kokuyo Camlin Responsive Website http://206.183.111.148/Awards/Camlin-Responsive-Site/index.html

Statement of Digital - 18N - Best Application for mobile/tool/mash up & Branded games

Entry NoBrandCaptionURL
2A Cadbury Bournvita India Plays BQC http://180.179.207.213/awards2014/goafest/bournvita/mobilegame/indiaplaysbqc/index.html
7 Children's Palliative Care ShakeWake www.shakewake.in/casestudy
9 MTV India Count Your Drinks http://mtvindia.com/goafest/cyd
10 Channel V VithU: V Gumrah Initiative https://play.google.com/store/apps/details?id=com.startv.gumrah
14 9XM Stop That Silly https://itunes.apple.com/us/app/stop-that-silly-chicken/id591871277?mt=8
15 Reebok India Reebok ignite fitness fire http://103.14.96.116/18nReebokfitnessfire/index.html
21 Oojle Oojle - The Fun Math Puzzle http://www.oojle.org/Awards/oojle-app/index.html
23 ColorsTv 24 - The Game https://play.google.com/store/apps/details?id=com.viacom18.colors24THEGAME
25 HUL Kaan Khajura Teshan http://youtu.be/1z_8ou3lZqc
27 Mukti Foundation Truth Calling NA

Statement of Digital - 18O - Use of Copy

Entry NoBrandCaptionURL
9A Old Spice #MrMantasticSays – Building India’s first responsive social brand through use of copy http://awards.allsocialassets.com/2014/abby/os-copy

Statement of Digital - 18P - Use of Design

Entry NoBrandCaptionURL
2 Pastiwala Re-create Our World www.pastiwala.com
3 MTV India Reality Stars http://mtv.in.com/realitystars/
8 Snapdeal.com Gandhi http://www.youtube.com/watch?v=NdI5GXsudEQ
9 Oreo Dunkathon www.oreo.in/abby2014_2/index.html

Statement of Digital - 18Q - Use of Animation

Entry NoBrandCaptionURL
1 Bacardi Breezer Catch The Flavour http://23.23.244.111/awards/breezer-catch-the-flavour/
2 Pastiwala Re-create Our World www.pastiwala.com
3 MTV India Count Your Drinks http://mtvindia.com/goafest/cyd

Statement of Digital - 18R - Interface & Navigation

Entry NoBrandCaptionURL
2 Comedy Central Comedy Central Presents The Destructomatic http://23.23.244.111/awards/the-distructomatic/
3 DNA DNA of Delhi http://dnaofdelhi.awardsub.in/new-delhi

Statement of Digital - 18S - Use of Video

Entry NoBrandCaptionURL
1 Star Movies Life of I – Reliving Life of Pi http://180.179.207.213/awards2014/goafest/starmovies/videocraft/lifeofi.html
3 Puma Gear up Buddies http://bit.ly/1f4ruz4
4 Louis Philippe The Dressing Room http://198.1.72.33/goafest2014/thedressingroom/

Statement of Digital - 18T - SMS/Interactive voice recognition

Entry NoBrandCaptionURL
1 Channel V VithU: V Gumrah Initiative https://play.google.com/store/apps/details?id=com.startv.gumrah
2 9XM 9XM Mobile Radio https://www.youtube.com/watch?v=kiHLYXttgBw&feature=youtu.be
4 Tata Sumo Gold India’s first simulated test drive using voice http://youtu.be/WwV9q4rQfwk

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form