EMVIES 2013 - SHORTLISTED CASE STUDIES (124)

Wednesday, 21st August, 2013. (42)

BEST MEDIA STRATEGY - CONSUMER PRODUCTS

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Maxus Nescafe Nescafe Moodies
2 Mindshare Clear Anti Dandruff Shampoo Clear Marries Cinema
3 Lodestar UM Maaza Celebrating Festivals The Maaza Way !
4 OMD India Johnson's Baby Share the language of love
5 Lodestar UM Saridon Saridon- 'National Headache Reliever'

BEST MEDIA STRATEGY - CONSUMER DURABLES

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 MediaCom Communications Pvt. Ltd. Vespa Vespa: Un-Scooter the Scooter
2 Mindshare Godrej Appliancer Range Godrej One Watt
3 MediaCom Communications Pvt. Ltd. Volkswagen Post- It To Win It
4 Maxus Fiat The Advantage of Disadvantage

BEST MEDIA STRATEGY - SERVICES

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Digital Media Campaign
2 Mindshare American Express Amex Breaking The Cutter, Breaking The Terminal Pattern
3 MEC Reliance Mobile Dual Search
4 Maxus Vodafone 35Mn consumers now spend 3x times more on Vodafone

BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare ABP Ananda Cholchhe Na Aar Cholbe Na- "Can't Happen", Won't Happen Anymore !!
2 Lodestar UM Coke Studio Coke Studio - Match me if you can

BEST MEDIA INNOVATION - RADIO

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare Closeup Toothpaste India's Favourite Non - Sporting Game
2 Maxus Colors : Bigg Boss 6 Audio Transformed To Visual
3 Lodestar UM Saridon Saridon National Headache Reliever
4 Maxus Sur Kshetra On Colors Mile Sur Mera Tumhara

BEST MEDIA INNOVATION - DIRECT MARKETING

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Ogilvy India Lifebuoy Lifebuoy Roti Reminder
2 GroupM Dialogue Factory Municipal Corporation Of Greater Mumbai Sweet Of Life
3 Ogilvy India Vodafone Corporate Vodafone Musical Earmuff
4 DDB Mudra Max Birla Sun Life Insurance Agent On Track
5 Ogilvy India Akanksha Foundation Classroom Mumbai

BEST MEDIA INNOVATION - CINEMA

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Ogilvy India Fevicol 'Fevicol Se' - In-Song Placement
2 Mindshare Lifebuoy Handwash Chintoo - The Reel Hero Who Made Interval A Fun Memorable Experience
3 Lodestar UM Tata Nano From Reel To Real

BEST MEDIA INNOVATION - OUT OF HOME

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Pinnacle Cadbury Celebrations Sister's Street
2 Mindshare Horlicks Horlicks Aahar Abhiyaan
3 DDB Mudra Max Adventure 18 Window Washer
4 MediaCom Communications Pvt. Ltd. Volkswagen Post - It To Win It
5 DDB Mudra Max Country Inn & Suites Earth Hour Happy Hour

BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Pinnacle Cadbury Celebrations Gift a Diwali
2 MEC Colgate Dental Cream Chota Reporter

BEST MEDIA INNOVATION - TV - SERVICES

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Tata Docomo The Big Story
2 Maxus Vodafone 'Alag Log, Alag Zarooratein'

BEST MEDIA INNOVATION - TV - MEDIA / MEDIA PROPERTY

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Maxus Nokia Lumia Your Wish Is My APP

BEST MEDIA INNOVATION - SPONSORSHIP

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare Lay's What's Cooking ..... Good Looking !!
2 Lodestar UM Tata Nano Nano Drive - Athon
3 Madison Media Plus Bharti Airtel India's First Social TV
4 Lodestar UM Amul Milk Making Milk Exciting- The Olympics
5 Maxus Vodafone 'Alag Log, Alag Zarooratein'

 

Thursday, 22nd August, 2013. (40)

BEST MEDIA RESEARCH USING PROPRIETORY DATA

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Pinnacle Cadbury Gems Engaging The "Umarless" Audience
2 Starcom MediaVest Group Starcom MediaVest Group A POEM with Numbers
3 Madison Media Pinnacle Cadbury Digital Consumer Clusters
4 Maxus Agency Research Facebook- Giving new defination to likes- Part 2
5 Madhouse India MadPlanner No ComScore No Problem MadPlanner answered the problem of no ComScore for mobile media planning
6 Maxus Agency Research I know what you will do next Summer

BEST MEDIA RESEARCH USING EXISTING DATA

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Starcom MediaVest Group Starcom MediaVest Group Inflation Kitna Hoga?
2 Lodestar UM Tata Aria RJ Matrix - A Planning Blueprint For Radio FM
3 Starcom MediaVest Group Starcom MediaVest Group Is 5 > 6.25? Maybe.... Looking Beyond the Numbers - Using the Numbers

BEST MEDIA INNOVATION - AMBIENT MEDIA

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Ogilvy India Lifebuoy Lifebuoy Roti Reminder
2 DDB Mudra Max The Dyslexia Association Of India Dyslexia
3 Ogilvy India Akanksha Foundation Classroom Mumbai
4 Mindshare Horlicks Horlicks Aahar Abhiyaan
5 Ogilvy India Fevicol Fevicol 'Free Store'

BEST MEDIA INNOVATION - DIGITAL (SEARCH)

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Interactive Avenues Pvt. Ltd. eBay India Pvt. Ltd. There is always a first time at eBay
2 MEC Reliance Mobile Dual Search
3 Maxus Fiat The Advantage of Disadvantage

BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Campaign on Social Media
2 Maxus Nokia Asha 200 World's first reality show Nokia Mobile antakshari
3 MediaCom Communications Pvt. Ltd. Pampers Mother calling Mother!
4 Mindshare AXE Deodorant 5.2 years of digital content viewed in just 6 months!

BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Mobile Campaign
2 Madison Media Pinnacle Halls Mobile Breath Machine
3 Maxus YouTube Mobile Goes Social with PRBT
4 Interactive Avenues Pvt. Ltd. Mahindra & Mahindra Ltd. - Xylo Coffee with Xylo
5 Maxus Nokia Lumia 510 Social Sharing is now trendifying
6 MediaCom Communications Pvt. Ltd. Pampers Missed call makes parenting easy!
7 Maxus Nokia Asha 200 Antakshari: Mobile Stealing the show from TV..... & spends too

BEST MEDIA INNOVATION - DIGITAL (DISPLAY)

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Display Campaign
2 MediaCom Communications Pvt. Ltd. Duracell Duracell- Let the Music play!
3 Maxus Mathrubhumi - Club FM World's first on Demand Web Radio Station Created Inside a Banner
4 Lodestar UM Microsoft (Office 365) India's First ever Business Calculator That Finally made the Union Budget Intelligible

BEST MEDIA INNOVATION - DIGITAL (VIDEO)

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 MediaCom Communications Pvt. Ltd. Volkswagen Jetta You-Tube Test Drive
2 Mindshare AXE Deodorant 5.2 years of Digital Content viewed in 6 months!!

BEST ONGOING MEDIA CAMPAIGN

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Pinnacle Cadbury Dairy Milk Shubharambh
2 Mindshare Clinic Plus Clinic Plus Chulbuli Hai Na....
3 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil Engineering Recommendations
4 Mindshare Surf Excel "Nanhe Patrakar Se Nanhe Farishton ka Safar"
5 Lodestar UM Coke Studio Endless Journey Of Music - Coke Studio
6 Maxus Vodafone Vodafone ZooZoos: Convergence of Paid, Owned and Earned Media

 

Friday, 23rd August, 2013. (41)

BEST MEDIA INNOVATION - BRANDED CONTENT

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Pinnacle Cadbury Dairy Milk The Wedding Song
2 Ogilvy India The Economist Joy Of Reading
3 MediaCom Communications Pvt. Ltd. P & G Corporate People's Choice Awards
4 Ogilvy India Fevicol 'Fevicol Se' - In-Song Placement
5 Mindshare Closeup Toothpaste Closeup Muskaan Begum
6 MediaCom Communications Pvt. Ltd. Gillette Soldier For Women
7 Mindshare Axe Deodorant 5.2 years of content interaction in just 6 months !!

BEST MEDIA INNOVATION - PRINT (DAILIES)

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 MediaCom Communications Pvt. Ltd. Volkswagen Shiver Of Excitement
2 Mindshare Dove Elixir The Power Of Illusion
3 Maxus Titan Industries - Sonata Newspaper Blackouts?
4 Mindshare Lifebuoy Handwash Chintoo's Lifebuoy Adventure - Disrupts His 21 yrs Journey
5 Lodestar UM Tata Docomo Unfinished Stories

BEST MEDIA INNOVATION - PRINT (MAGAZINES)

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 DDB Mudra Max Femina User Generated Magazine : Made By You

BEST MEDIA INNOVATION - EVENTS

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Pinnacle Cadbury Dairy Milk When Mishti Weds Cadbury
2 DDB Mudra Max Save The Children India Chotu CEO
3 Ogilvy India Akanksha Foundation Classroom Mumbai
4 DDB Mudra Max Rotary Eye Bank Play God

BEST INTEGRATED CAMPAIGN - MEDIA / MEDIA PROPERTY

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare ABP Ananda Cholchhe Na Aar Cholbe NA : "Can't Happen", Won't Happen Anymore !!

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Pinnacle Halls Breathe the change
2 MEC Colgate Dental Cream Chota Reporter
3 Madison Media Pinnacle Cadbury Dairy Milk The Grand Indian Mishti Wedding
4 OMD India Johnson & Johnson - Stayfree Stayfree Women for Change
5 MediaCom Communications Pvt. Ltd. Gillette Soldier for Women
6 Lodestar UM Coke Studio Coke Studio : One with youth

BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 MediaCom Communications Pvt. Ltd. Volkswagen Post - It To Win It
2 Lodestar UM Tata Vista D90 Vista D90 - Creating Thrill Across Media

BEST INTEGRATED CAMPAIGN - SERVICES

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare Idea India beats to the tune of "Honey-Bunny"
2 Lodestar UM Tata Docomo The Complete Story
3 DDB Mudra Max Nirmal Marks For Sports
4 Lodestar UM Microsoft (Office 365) Even technology has the power to paint the town, Orange (in our case)!
5 Maxus Vodafone 35Mn Consumers now spend 3x times more on Vodafone

 

OTHER CATEGORIES - The following two categories will not feature in computation of Agency and Client of the Year Award.

YOUNG EMVIE OF THE YEAR

NOAGENCY NAMEBRAND NAMENAME OF THE PERSON
1 Mindshare Lakme/ FAL/ Clear Khushboo Mendonca
2 DDB Mudra Max 90 Nano Stories, Generation Einstein 3.0, Cycle Agarbatti, Vivel Dhoop ki Rani Arjun Paul Vedanayagam
3 Mindshare Close Up, Pepsodent, Domex, CIF Farah Siddiqui
4 Maxus Hero Motocorp Ltd. Megha Ahuja
5 Mindshare Clinic Plus, Clear Anti Dandruff Shampoo, Tresemme, Brylcreem Neel Pandya

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm

NOAGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare Brooke Bond Red Label Red Label Health Challenge
2 DDB Mudra Max Nirmal Marks For Sports
3 Mindshare Ponds White Beauty Facewash Alia Bhatt Comes To The Rescue
4 Discovery Networks Asia-Pacific Discovery Channel Discovery Channel's Association With YRF's Jab Tak Hai Jaan
5 Mindshare Active Wheel "Tiger Ne Ghumaya Entertainment Ka Wheel"

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