EMVIES 2013 - RESULTS

BEST MEDIA STRATEGY - CONSUMER PRODUCTS

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Lodestar UM Saridon Saridon- 'National Headache Reliever'

GOLD

2 OMD India Johnson's Baby Share the language of love SILVER
3 Mindshare Clear Anti Dandruff Shampoo Clear Marries Cinema BRONZE

 

BEST MEDIA STRATEGY - CONSUMER DURABLES

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Maxus Fiat The Advantage of Disadvantage GOLD
2 MediaCom Communications Pvt. Ltd. Volkswagen Post- It To Win It SILVER
3 Mindshare Godrej Appliancer Range Godrej One Watt SILVER
4 MediaCom Communications Pvt. Ltd. Vespa Vespa: Un-Scooter the Scooter BRONZE

 

BEST MEDIA STRATEGY - SERVICES

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Digital Media Campaign GOLD
2 MEC Reliance Mobile Dual Search BRONZE
3 Mindshare American Express Amex Breaking The Cutter, Breaking The Terminal Pattern BRONZE

 

BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Lodestar UM Coke Studio Coke Studio - Match me if you can SILVER
2 Mindshare ABP Ananda Cholchhe Na Aar Cholbe Na- "Can't Happen", Won't Happen Anymore !! SILVER

 

BEST MEDIA INNOVATION - RADIO

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Lodestar UM Saridon Saridon National Headache Reliever GOLD
2 Mindshare Closeup Toothpaste India's Favourite Non - Sporting Game SILVER
3 Maxus Colors : Bigg Boss 6 Audio Transformed To Visual BRONZE
4 Maxus Sur Kshetra On Colors Mile Sur Mera Tumhara BRONZE

 

BEST MEDIA INNOVATION - DIRECT MARKETING

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Ogilvy India Lifebuoy Lifebuoy Roti Reminder GOLD
2 GroupM Dialogue Factory Municipal Corporation Of Greater Mumbai Sweet Of Life SILVER
3 Ogilvy India Akanksha Foundation Classroom Mumbai SILVER
4 Ogilvy India Vodafone Corporate Vodafone Musical Earmuff BRONZE

 

BEST MEDIA INNOVATION - CINEMA

NOAgency NameBrand NameCAPTION TITLEG/S/B
NO. AGENCY NAME BRAND NAME CAPTION TITLE G/S/B
1 Lodestar UM Tata Nano From Reel To Real SILVER
2 Mindshare Lifebuoy Handwash Chintoo - The Reel Hero Who Made Interval A Fun Memorable Experience BRONZE


BEST MEDIA INNOVATION - OUT OF HOME

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 MediaCom Communications Pvt. Ltd. Volkswagen Post - It To Win It GOLD
2 Madison Media Pinnacle Cadbury Celebrations Sister's Street GOLD
3 Mindshare Horlicks Horlicks Aahar Abhiyaan SILVER
4 DDB Mudra Max Country Inn & Suites Earth Hour Happy Hour SILVER
5 DDB Mudra Max Adventure 18 Window Washer BRONZE

 

BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 MEC Colgate Dental Cream Chota Reporter SILVER
2 Madison Media Pinnacle Cadbury Celebrations Gift a Diwali SILVER

 

BEST MEDIA INNOVATION - TV - SERVICES

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Maxus Vodafone 'Alag Log, Alag Zarooratein' SILVER
2 Lodestar UM Tata Docomo The Big Story SILVER

 

BEST MEDIA INNOVATION - TV - MEDIA / MEDIA PROPERTY

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Maxus Nokia Lumia Your Wish Is My APP GOLD

 

BEST MEDIA INNOVATION - SPONSORSHIP

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Lodestar UM Amul Milk Making Milk Exciting- The Olympics GOLD
2 Mindshare Lay's What's Cooking ..... Good Looking !! SILVER
3 Lodestar UM Tata Nano Nano Drive - Athon SILVER
4 Madison Media Plus Bharti Airtel India's First Social TV BRONZE

 

BEST MEDIA RESEARCH USING PROPRIETORY DATA

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Madhouse India MadPlanner No ComScore No Problem MadPlanner answered the problem of no ComScore for mobile media planning GOLD
2 Maxus Agency Research Facebook- Giving new defination to likes- Part 2 BRONZE
3 Madison Media Pinnacle Cadbury Digital Consumer Clusters BRONZE
4 Starcom MediaVest Group Starcom MediaVest Group A POEM with Numbers BRONZE

 

BEST MEDIA RESEARCH USING EXISTING DATA

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Lodestar UM Tata Aria RJ Matrix - A Planning Blueprint For Radio FM SILVER
2 Starcom MediaVest Group Starcom MediaVest Group Is 5 > 6.25? Maybe.... Looking Beyond the Numbers - Using the Numbers SILVER
3 Starcom MediaVest Group Starcom MediaVest Group Inflation Kitna Hoga? BRONZE

 

BEST MEDIA INNOVATION - AMBIENT MEDIA

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Ogilvy India Lifebuoy Lifebuoy Roti Reminder GOLD
2 Ogilvy India Akanksha Foundation Classroom Mumbai GOLD
3 Ogilvy India Fevicol Fevicol 'Free Store' SILVER
4 Mindshare Horlicks Horlicks Aahar Abhiyaan BRONZE
5 DDB Mudra Max The Dyslexia Association Of India Dyslexia BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (SEARCH)

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Maxus Fiat The Advantage of Disadvantage GOLD
2 MEC Reliance Mobile Dual Search BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Mindshare AXE Deodorant 5.2 years of digital content viewed in just 6 months! GOLD
2 Maxus Nokia Asha 200 World's first reality show Nokia Mobile antakshari SILVER
3 MediaCom Communications Pvt. Ltd. Pampers Mother calling Mother! BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Mobile Campaign GOLD
2 Maxus Nokia Asha 200 Antakshari: Mobile Stealing the show from TV..... & spends too SILVER
3 Maxus YouTube Mobile Goes Social with PRBT SILVER
4 Madison Media Pinnacle Halls Mobile Breathe Machine BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (DISPLAY)

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Display Campaign GOLD
2 MediaCom Communications Pvt. Ltd. Duracell Duracell- Let the Music play! GOLD
3 Maxus Mathrubhumi - Club FM World's first on Demand Web Radio Station Created Inside a Banner SILVER

 

BEST MEDIA INNOVATION - DIGITAL (VIDEO)

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Mindshare AXE Deodorant 5.2 years of Digital Content viewed in 6 months!! GOLD
2 MediaCom Communications Pvt. Ltd. Volkswagen Jetta You-Tube Test Drive SILVER

 

BEST ONGOING MEDIA CAMPAIGN

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Madison Media Pinnacle Cadbury Dairy Milk Shubharambh GOLD
2 Lodestar UM Coke Studio Endless Journey Of Music - Coke Studio SILVER
3 Maxus Vodafone Vodafone ZooZoos: Convergence of Paid, Owned and Earned Media SILVER
4 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil Engineering Recommendations SILVER
5 Mindshare Surf Excel "Nanhe Patrakar Se Nanhe Farishton ka Safar" BRONZE
6 Mindshare Clinic Plus Clinic Plus Chulbuli Hai Na.... BRONZE

 

BEST MEDIA INNOVATION - BRANDED CONTENT

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 MediaCom Communications Pvt. Ltd. Gillette Soldier For Women SILVER
2 Madison Media Pinnacle Cadbury Dairy Milk The Wedding Song SILVER
3 Mindshare Closeup Toothpaste Closeup Muskaan Begum SILVER
4 Mindshare AXE Deodorant 5.2 years of content interaction in just 6 months !! SILVER

 

BEST MEDIA INNOVATION - PRINT (DAILIES)

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Lodestar UM Tata Docomo Unfinished Stories GOLD
2 Mindshare Lifebuoy Handwash Chintoo's Lifebuoy Adventure - Disrupts His 21 yrs Journey SILVER

 

BEST MEDIA INNOVATION - PRINT (MAGAZINES)

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 DDB Mudra Max Femina User Generated Magazine : Made By You SILVER

 

BEST MEDIA INNOVATION - EVENTS

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Ogilvy India Akanksha Foundation Classroom Mumbai GOLD
2 DDB Mudra Max Rotary Eye Bank Play God GOLD
3 Madison Media Pinnacle Cadbury Dairy Milk When Mishti Weds Cadbury SILVER
4 DDB Mudra Max Save The Children India Chotu CEO BRONZE

 

BEST INTEGRATED CAMPAIGN - MEDIA / MEDIA PROPERTY

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Mindshare ABP Ananda Cholchhe Na Aar Cholbe NA : "Can't Happen", Won't Happen Anymore !! GOLD

 

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Lodestar UM Coke Studio Coke Studio : One with youth GOLD
2 Madison Media Pinnacle Cadbury Dairy Milk The Grand Indian Mishti Wedding GOLD
3 OMD India Johnson & Johnson - Stayfree Stayfree Women for Change SILVER
4 MEC Colgate Dental Cream Chota Reporter SILVER
5 MediaCom Communications Pvt. Ltd. Gillette Soldier for Women BRONZE

 

BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Lodestar UM Tata Vista D90 Vista D90 - Creating Thrill Across Media SILVER
2 MediaCom Communications Pvt. Ltd. Volkswagen Post - It To Win It BRONZE

 

BEST INTEGRATED CAMPAIGN - SERVICES

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Mindshare Idea India beats to the tune of "Honey-Bunny" SILVER
2 Lodestar UM Tata Docomo The Complete Story BRONZE

 

YOUNG EMVIE OF THE YEAR

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Mindshare Close Up, Pepsodent, Domex, CIF Farah Siddiqui WINNER
2 Mindshare Clinic Plus, Clear Anti Dandruff Shampoo, Tresemme, Brylcreem Neel Pandya RUNNERS-UP
3 DDB Mudra Max 90 Nano Stories, Generation Einstein 3.0, Cycle Agarbatti, Vivel Dhoop ki Rani Arjun Paul Vedanayagam RUNNERS-UP

 

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 Mindshare Active Wheel "Tiger Ne Ghumaya Entertainment Ka Wheel" GOLD
2 Mindshare Brooke Bond Red Label Red Label Health Challenge BRONZE

 

BEST IMPLEMENTATION TEAM OF THE YEAR

NOAgency NameBrand NameCAPTION TITLEG/S/B
1 BEST MEDIA INNOVATION - AMBIENT MEDIA Ogilvy India Lifebuoy - Lifebuoy Roti Reminder GOLD
2 BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA) ibs Tata Docomo - Hyper Personalization - The World's first CRM Powered Campaign on Social Media GOLD
3 BEST MEDIA INNOVATION - SPONSORSHIP Lodestar UM Amul Milk - Making Milk Exciting- The Olympics SILVER
4 BEST MEDIA INNOVATION - OUT OF HOME Mindshare Horlicks - Horlicks Aahar Abhiyaan SILVER

 

GRAND EMVIE : ibs - Tata Docomo - Hyper Personalization -
The World's first CRM Powered Campaign on Social Media
{BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)} THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 21STAUGUST, 2013
BEST MEDIA INNOVATION - RADIO

Lodestar UM Saridon - Saridon National Headache Reliever

THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 22ND AUGUST, 2013
BEST ONGOING MEDIA CAMPAIGN

Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil - Engineering Recommendations

THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 23RD AUGUST, 2013
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS

Madison Media Pinnacle Halls - Breathe the change


BEST MEDIA CLIENT OF THE YEAR : HINDUSTAN UNILEVER LIMITED

BEST MEDIA AGENCY OF THE YEAR : MINDSHARE

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form