EMVIES 2012 : Shortlisted Case Studies (126)

THURSDAY, 23RD AUGUST, 2012 (42)

BEST MEDIA STRATEGY - CONSUMER PRODUCTS

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare Lays Baked Managing a successful sibling rivalry
2 Lodestar UM Coca-Cola Winning Hearts & Minds of Indian Teens
3 Pinnacle Cadbury Dairy Milk The (Sweet) Art of (Mishti) War
4 Lodestar UM Amul Amul 'Creating An Aura'- Through Low Entry Cost, High Impact Launches
5 Mindshare Axe Shower Gel Axe Shower Gel launched-VJ Jose kidnapped
6 Maxus L'Oreal Paris How we communicate is more important than how many times we communicate!
7 Madison Media Omega TATA Tea India Awakened
8 Pinnacle Cadbury Celebrations Disconnect to Connect
9 Lodestar UM Sprite Balla Ghumao the Smart way
10 Mindshare Kissan Kissanpur-Tomato Ketchup Grows Tomato Farmers
11 Lodestar UM Thums Up Search for the Thunder Star

BEST MEDIA RESEARCH

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus NA New Definition of Facebook Likes
2 Starcom MediaVest Group NA Breaking New Ground, Breaking Inertia
3 Maxus Nokia Buzz Metrics
4 Mindshare HSBC Mpanel : A New Framework in the Science Of Media

BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Titan Watches Light Powered Media for Light Powered Watch
2 MEC Reliance Mobile Ego Search
3 Mediacom Communications Pvt. Ltd. Volkswagen Jetta Anything4Jetta
4 Maxus Nokia Net Ka Guru Twitter In Rural India
5 Interactive Avenues American Express AMEX - Gunning for Gold on Linkedin
6 Interface Business Solutions India Pvt. Ltd. Tata DOCOMO Twittcom - The Worlds first twitter commerce
7 Mindshare Boost A Nation Unites in the name of Sachin

BEST MEDIA INNOVATION - TV

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare Knorr Soupy Noodles Bheem ki Team
2 MEC Reliance Mobile Mera Vs Tera Network
3 Pinnacle Cadbury Dairy Milk Eclairs Done in One Sec
4 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped
5 Lodestar UM Thums Up TV par ek toofani khoj
6 Madison Media Infinity Saffolalife Happy Birthday Dear Heart!
7 MEC Reliance 3G Feeling is Believing
8 Maxus Tata Sky HD 'A picture speaks thousand words, but an HD picture can speak a million'

BEST MEDIA INNOVATION - OUT OF HOME

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Lodestar UM Project Axshay India's First Coughing Outdoor
2 Mediacom Communications Pvt. Ltd. Think Blue India Gate - 3D Mapping
3 Mindshare AXE Deodorant Fallen Angels!
4 DDB MudraMax Volkswagen Volkswagen Think Blue Beetle

BEST MEDIA INNOVATION - CINEMA

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare Surf Excel Movie in a movie : Chillar Party
2 Starcom MediaVest Group Samsung Galaxy TAB Touch Cinema With Galaxy TAB
3 MEC Reliance 3G Feeling is Believing
4 EMC Solutions Worldwide Pvt. Ltd. Century Ply Century Plyboards - Aarakshan

BEST MEDIA INNOVATION - DIGITAL (VIDEO)

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Vodafone India Responsible Mobility
2 Mindshare Boost The Story Of India's Fastest Viral Video
3 Pinnacle Cadbury Celebrations Lonely Maa
4 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped


FRIDAY, 24TH AUGUST, 2012 (41)

BEST MEDIA INNOVATION - AMBIENT MEDIA

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 DDB MudraMax Birla Sun LIfe Insurance (A part of Aditya Birla Financial Services Group) Taste of Inflation
2 Pinnacle Cadbury Celebrations Celebration Airways
3 Mindshare AXE Deodorant Fallen Angels!
4 Pinnacle Cadbury Dairy Milk Democracy Of Chocogulla
5 DDB MudraMax Big Bazar- Magic Frisk The Magic Frisk
6 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE

BEST MEDIA INNOVATION - BRANDED CONTENT

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 OMD Tourism Australia Honeymoon Down Under
2 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped
3 Lodestar UM Coca-Cola Opening Happiness with Music
4 MEC Reliance 3G Feeling is Believing
5 Mindshare Boost By the people, For the people
6 Jack in the Box Worldwide Fisher-Price Tara Sharma Show - Diaries of a New Mum
7 Mindshare Cornetto Cornetto "Luv Reels" Take 2
8 Madison Media Omega Tata Tea India Awakened - Agents of Change

BEST MEDIA INNOVATION - DIGITAL (SEARCH)

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Interactive Avenues BookMyShow BookMyShow - HOUSEFULL!
2 MEC Reliance Mobile Ego Search
3 Maxus Vodafone India Everybody's Welcome to Vodafone

BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Titan Watches Light Powered Media For Light Powered Watch
2 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
3 Lodestar UM Fanta Orangie Holi Masti

BEST MEDIA STRATEGY - CONSUMER DURABLES

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Hero MotoCorp Thank you Kuebler & Ross
2 Lodestar UM Mahindra Scorpio Mahindra Scorpio Builds its Macho Quotient
3 Ad2C India Pvt. Ltd. Samsung Samsung Omnia W - The Story of Mohammed and the Mountain

BEST MEDIA INNOVATION - RADIO

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Vizeum MTV MTV Unplugged Radio
2 Maxus askme Google on radio
3 Mediacom Communications Pvt. Ltd. Volkswagen Vento Spot the Vento
4 Pinnacle Cadbury Dairy Milk Friendsbook
5 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped

BEST MEDIA INNOVATION - PRINT

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare Bru Gold If Mornings Had An Aroma, It would Be Coffee
2 Madison Media Infinity Saffolalife Its My Hearts Birthday!
3 Mindshare Pond's Life is Beautiful-66 Human Lives- Beautiful all over again
4 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil Turning Print Into Social Media
5 Mindshare Kissan Kissanpur-2.5m People 'Engaged' Through Print

BEST MEDIA INNOVATION - DIGITAL (DISPLAY)

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Vodafone India Responsible Mobility
2 MEC Reliance 3G India's First Experiential Banner
3 Mindshare Slice Seduction in a Bottle!
4 Mediacom Communications Pvt. Ltd. Shiksha 18th April - The day nobody could read internet
5 Interactive Avenues Mahindra Rise Spark The Rise
6 Mediacom Communications Pvt. Ltd. Volkswagen Jetta Anything4Jetta
7 Interactive Avenues American Express So you got promoted
8 Mediacom Communications Pvt. Ltd. Duracell Let there be light


SATURDAY, 25TH AUGUST, 2012 (43)

BEST MEDIA INNOVATION - EVENTS

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Pinnacle Cadbury Dairy Milk When Roshogolla turned Choco-golla
2 Mindshare Pond's White Beauty Fun in the Sun
3 Pinnacle Cadbury Dairy Milk College ka Shubh Aarambh
4 Mindshare Kissan Kissanpur - World's First Crowd Sourced Farm
5 Pinnacle Cadbury Celebrations Celebrations Airways
6 Mindshare Kissan Jams It's Jamlicious

BEST MEDIA INNOVATION - DIRECT MARKETING

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare HSBC The Day you were Born
2 DDB MudraMax CPAA - Smokers Balloon Smokers Balloon
3 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
4 DDB MudraMax Sanctuary Magazine-1 Killing Staplers

BEST INTEGRATED CAMPAIGN

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Pinnacle Cadbury Dairy Milk The Battle For The Bong Sweet Tooth
2 Madison Media Infinity Saffolalife It's my birthday ! Lets celebrate it !
3 Pinnacle Cadbury Celebrations Disconnect to Connect
4 Mediacom Communications Pvt. Ltd. Gillette You Shave I Shave
5 Mindshare Kissan Kissanpur - Where What You Grow is What You Eat
6 Lodestar UM Coca-Cola Coke Ki Kahaani, Music Ki Zubaani
7 Pinnacle Cadbury Dairy Milk Aaj meethe mein kya hai?
8 Mindshare Axe Deodorant  Even Angles Will Fall 

BEST MEDIA STRATEGY - SERVICES

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Tata Sky HD 'A picture speaks thousand words, but an HD picture can speak a million'
2 Madison Media Plus Airtel Kyunki Media Mein Strategy bhi Zaroori Hota Hai, Yaar!
3 Maxus SBK Second Mother's Revolution to Fight Diarrhea
4 MEC Reliance 3G Feeling is Believing
5 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
6 MEC Reliance Mobile Ego Search

BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Starcom MediaVest Group Samsung Galaxy Y Youth Marketing By Anna Hazare
2 Lodestar UM Coca-Cola India's Appointment with Music
3 Starcom MediaVest Group Captain Morgan Captain's Shack
4 Maxus Google Youtube Youtube - Reigniting Love

BEST ONGOING MEDIA CAMPAIGN

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Madison Media Infinity Saffolalife Saving Private Heart
2 Pinnacle Cadbury Dairy Milk Shubharambh In Third Year Of Chase
3 Maxus Vodafone The Zoo Zoo Saga Continues
4 Lodestar UM Amul Amul's Mantra To Building Brand Aura Year After Year

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm

NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Pinnacle Cadbury Dairy Milk Shubharambh By Amitabh Bachchan
2 Lodestar UM SF Sonic Batteries Power Ka Chakkar
3 Maxus Garnier Skin Naturals When idiot Box became Intelligent
4 Mediacom Communications Pvt. Ltd. Ambi Pur Ambi Pur Freshness Drive
5 Maxus Tanishq A story every man can relate to tanishq presents Bol Bacchan - blockbuster of the year

YOUNG EMVIE OF THE YEAR

NO AGENCY NAME NAME OF THE PERSON CAPTION / TITLE
1 Omnicom Media Group Elton Dsouza Vaseline-Voice Of The Nation, Dove-Real Beauty Channel, Axe Shower Gel Launch
2 Mediacom Communications Pvt. Ltd. Rahul Upadhyaya  Shiksha, Duracell, Head & Shoulders (Digital Yours)
3 OMD Farha Merchant Hindustan Ki Yuva Nari, Stayfree Advanced Media Launch, Stayfree I Can Womens Marathon
4 Maxus Megha Ahuja Nokia – Nokia C2-03, Nokia Asha 200, Google – Google Mobile Move, Perfetti – Stop Not
5 Omnicom Media Group Tinaz Daruwalla Kissan Jammy Art, Knorr Cup-A-Soup, Sabse Bada Soup-A-Star, Be Beautiful Beauty Fashion Lifestyle
6 Mindshare Vineet Nair Axe & Denim - 1)Male Fantasy Theme Parks, 2)Even Angles Will Fall, 3)Fallen Angles, 4)Denim Doesnt Pay Salman His Dues

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