EMVIES 2012 - Results

BEST MEDIA STRATEGY - CONSUMER PRODUCTS

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media - Pinnacle Cadbury Celebrations Disconnect to Connect GOLD
2 Lodestar UM Coca-Cola Winning Hearts & Minds of Indian Teens GOLD
3 Madison Media - Pinnacle Cadbury Dairy Milk The (Sweet) Art of (Mishti) War GOLD
4 Mindshare Kissan Kissanpur-Tomato Ketchup Grows Tomato Farmers BRONZE
5 Lodestar UM Amul Amul 'Creating An Aura'- Through Low Entry Cost, High Impact Launches BRONZE

 

BEST MEDIA RESEARCH

NOAgency NameCase StudyCaption TitleG/S/B
1 Starcom MediaVest Group NA Breaking New Ground, Breaking Inertia GOLD
2 Maxus NA New Definition of Facebook Likes BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)

NOAgency NameCase StudyCaption TitleG/S/B
1 MEC Reliance Mobile Ego Search GOLD
2 Maxus Titan Watches Light Powered Media for Light Powered Watch GOLD
3 Interface Business Solutions India Pvt. Ltd. Tata DOCOMO Twittcom - The Worlds first twitter commerce SILVER
4 Mindshare Boost A Nation Unites in the name of Sachin SILVER

 

BEST MEDIA INNOVATION - TV

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media Infinity Saffolalife Happy Birthday Dear Heart! SILVER
2 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped SILVER
3 Mindshare Knorr Soupy Noodles Bheem ki Team BRONZE
4 MEC Reliance 3G Feeling is Believing BRONZE

 

BEST MEDIA INNOVATION - OUT OF HOME

NOAgency NameCase StudyCaption TitleG/S/B
1 Mindshare AXE Deodorant Fallen Angels! GOLD
2 DDB MudraMax Volkswagen Volkswagen Think Blue Beetle SILVER
3 Mediacom Communications Pvt. Ltd. Think Blue India Gate - 3D Mapping BRONZE
4 Lodestar UM Project Axshay India's First Coughing Outdoor BRONZE

 

BEST MEDIA INNOVATION - CINEMA

NOAgency NameCase StudyCaption TitleG/S/B
1 Starcom MediaVest Group Samsung Galaxy TAB Touch Cinema With Galaxy TAB SILVER
2 Mindshare Surf Excel Movie in a movie : Chillar Party BRONZE
3 MEC Reliance 3G Feeling is Believing BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (VIDEO)

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media - Pinnacle Cadbury Celebrations Lonely Maa GOLD
2 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped GOLD
3 Mindshare Boost The Story Of India's Fastest Viral Video SILVER
4 Maxus Vodafone India Responsible Mobility BRONZE

 

BEST MEDIA INNOVATION - AMBIENT MEDIA

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media - Pinnacle Cadbury Dairy Milk Democracy Of Chocogulla GOLD
2 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE GOLD
3 Madison Media - Pinnacle Cadbury Celebrations Celebration Airways SILVER
4 DDB MudraMax Birla Sun Life Insurance (A part of Aditya Birla Financial Services Group) Taste of Inflation SILVER
5 DDB MudraMax Big Bazar- Magic Frisk The Magic Frisk BRONZE
6 Mindshare AXE Deodorant Fallen Angels! BRONZE

 

BEST MEDIA INNOVATION - BRANDED CONTENT

NOAgency NameCase StudyCaption TitleG/S/B
1 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped SILVER
2 Lodestar UM Coca-Cola Opening Happiness with Music BRONZE
3 MEC Reliance 3G Feeling is Believing BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (SEARCH)

NOAgency NameCase StudyCaption TitleG/S/B
1 Interactive Avenues BookMyShow BookMyShow - HOUSEFULL! SILVER
2 MEC Reliance Mobile Ego Search BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)

NOAgency NameCase StudyCaption TitleG/S/B
1 Maxus Titan Watches Light Powered Media For Light Powered Watch GOLD
2 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE BRONZE

 

BEST MEDIA STRATEGY - CONSUMER DURABLES

NOAgency NameCase StudyCaption TitleG/S/B
1 Maxus Hero MotoCorp Thank you Kuebler & Ross SILVER
2 Lodestar UM Mahindra Scorpio Mahindra Scorpio Builds its Macho Quotient BRONZE

 

BEST MEDIA INNOVATION - RADIO

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media - Pinnacle Cadbury Dairy Milk Friendsbook SILVER
2 Vizeum MTV MTV Unplugged Radio SILVER
3 Maxus askme Google on radio BRONZE

 

BEST MEDIA INNOVATION - PRINT

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil Turning Print Into Social Media GOLD
2 Mindshare Bru Gold If Mornings Had An Aroma, It would Be Coffee GOLD
3 Mindshare Pond's Life is Beautiful-66 Human Lives- Beautiful all over again SILVER
4 Mindshare Kissan Kissanpur-2.5m People 'Engaged' Through Print SILVER
5 Madison Media Infinity Saffolalife Its My Hearts Birthday! BRONZE

 

BEST MEDIA INNOVATION - DIGITAL (DISPLAY)

NOAgency NameCase StudyCaption TitleG/S/B
1 Mediacom Communications Pvt. Ltd. Shiksha 18th April - The day nobody could read internet GOLD
2 Mediacom Communications Pvt. Ltd. Volkswagen Jetta Anything4Jetta SILVER
3 MEC Reliance 3G India's First Experiential Banner SILVER
4 Maxus Vodafone India Responsible Mobility SILVER
5 Mediacom Communications Pvt. Ltd. Duracell Let there be light BRONZE
6 Mindshare Slice Seduction in a Bottle! BRONZE
7 Interactive Avenues American Express So you got promoted BRONZE

 

BEST MEDIA INNOVATION - EVENTS

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media - Pinnacle Cadbury Dairy Milk When Roshogolla turned Choco-golla GOLD
2 Mindshare Kissan Kissanpur - World's First Crowd Sourced Farm SILVER
3 Madison Media - Pinnacle Cadbury Celebrations Celebrations Airways SILVER
4 Mindshare Kissan Jams It's Jamlicious BRONZE

 

BEST MEDIA INNOVATION - DIRECT MARKETING

NOAgency NameCase StudyCaption TitleG/S/B
1 Mindshare HSBC The Day you were Born GOLD
2 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE SILVER
3 DDB MudraMax CPAA - Smokers Balloon Smokers Balloon BRONZE

 

BEST INTEGRATED CAMPAIGN

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media Infinity Saffolalife It's my birthday ! Lets celebrate it ! GOLD
2 Madison Media - Pinnacle Cadbury Dairy Milk The Battle For The Bong Sweet Tooth SILVER
3 Lodestar UM Coca-Cola Coke Ki Kahaani, Music Ki Zubaani BRONZE
4 Madison Media - Pinnacle Cadbury Celebrations Disconnect to Connect BRONZE

 

BEST MEDIA STRATEGY - SERVICES

NOAgency NameCase StudyCaption TitleG/S/B
1 Maxus Tata Sky HD 'A picture speaks thousand words, but an HD picture can speak a million' GOLD
2 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE GOLD
3 MEC Reliance Mobile Ego Search BRONZE
4 MEC Reliance 3G Feeling is Believing BRONZE

 

BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY

NOAgency NameCase StudyCaption TitleG/S/B
1 Lodestar UM Coca-Cola India's Appointment with Music GOLD
2 Starcom MediaVest Group Captain Morgan Captain's Shack SILVER
3 Maxus Google Youtube Youtube - Reigniting Love BRONZE

 

BEST ONGOING MEDIA CAMPAIGN

NOAgency NameCase StudyCaption TitleG/S/B
1 Madison Media - Pinnacle Cadbury Dairy Milk Shubharambh In Third Year Of Chase GOLD
2 Lodestar UM Amul Amul's Mantra To Building Brand Aura Year After Year BRONZE

 

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY ZOOM

NOAgency NameCase StudyCaption TitleG/S/B
1 Maxus Tanishq A story every man can relate to tanishq presents Bol Bacchan - blockbuster of the year GOLD
2 Madison Media - Pinnacle Cadbury Dairy Milk Shubharambh By Amitabh Bachchan SILVER
3 Mediacom Communications Pvt. Ltd. Ambi Pur Ambi Pur Freshness Drive BRONZE
4 Lodestar UM SF Sonic Batteries Power Ka Chakkar BRONZE

 

YOUNG EMVIE OF THE YEAR

NOAgency NameCase StudyCaption TitleG/S/B
1 Mindshare Vineet Nair Axe & Denim - 1)Male Fantasy Theme Parks, 2)Even Angles Will Fall, 3)Fallen Angles, 4)Denim Doesnt Pay Salman His Dues WINNER

 

GRAND EMVIE : Madison Media Infinity - Saffolalife - Saving Private Heart

 

THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 23RD AUGUST, 2012

BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)

 

MEC Reliance Mobile - Ego Search

 

THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 24TH AUGUST, 2012

BEST MEDIA INNOVATION - PRINT

 

Mindshare Pond's - Life is Beautiful-66 Human Lives- Beautiful all over again

 

THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 25TH AUGUST, 2012

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY ZOOM

 

Madison Media - Pinnacle Cadbury Dairy Milk - Shubharambh By Amitabh Bachchan

 

BEST MEDIA CLIENT OF THE YEAR : CADBURY INDIA LIMITED

 

BEST MEDIA AGENCY OF THE YEAR : MINDSHARE

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form