EMVIES 2011: Results

BEST MEDIA STRATEGY- CONSUMER PRODUCTS

No. Agency Name Case Study G/S/B
1 Madison Media Infinity Cadbury Dairy Milk - Shubh Aarambh - In chase of a new Beginning GOLD
2 Lodestar UM Amul - Amul takes the road less travelled … GOLD
3 Maxus  Tanishq Jewellery - Tanishq Wedding - Pati, Patni aur Woh BRONZE
4 Mindshare Kwality Wall's - Cornetto 'Luv Reels' BRONZE
5 Lodestar UM Garnier - World's 1st 100% Recycled Newspaper BRONZE


BEST MEDIA STRATEGY-CONSUMER DURABLES

No. Agency Name Case Study G/S/B
1 Mediacom Communications Pvt. Ltd. Volkswagen - From challenger to champion in just 365 days! SILVER
2 Lodestar UM Whirlpool Washing Machines - Ek Jodi Kapda BRONZE
3 Lodestar UM Tata Nano - Bringing back happiness to the nation … BRONZE
4 Mediacom Communications Pvt. Ltd. Skoda Auto India - Skoda Yeti: Right Of Way Expedition BRONZE


BEST MEDIA STRATEGY- SERVICES

No. Agency Name Case Study G/S/B
1 Maxus Tata Sky Ltd. - We Mixed India! A content swapping story SILVER
2 Madison Media Plus Airtel - The Idiot Box turns into Box Office BRONZE
3 Maxus  Tata Sky Ltd. - Angrezi Ki Pathshala BRONZE
4 Mindshare HSBC Premier - Around the World:The HSBC Premier Way BRONZE


BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY

No. Agency Name Case Study G/S/B
1 Mudra Max Big Cinemas - The Silent Revolution GOLD
2 Mindshare  Surf Excel - The ROI on infusing UGC with SCALE  SILVER
3 Lodestar UM Garnier - World's 1st 100% Recycled Newspaper BRONZE


BEST MEDIA RESEARCH

No. Agency Name Case Study G/S/B
1 Mindshare Fritolay - India's first ever property tracker for Sponsorship Evaluation SILVER
2 Lodestar UM Mastermind 360 - A Guide to Contact Point Planning SILVER
3 Lodestar UM Radioscope - A tool to predict Radio GRPs in new FM markets BRONZE
4 Lodestar UM Smartphones Live! - The science of Smartphone Marketing BRONZE
5 Maxus Tata Sky Ltd. - Stop the crime before it is commited BRONZE
6 Lodestar UM Digital Navigator - A Tool for Planning on Digital Television BRONZE


BEST MEDIA INNOVATION - AMBIENT MEDIA

No. Agency Name Case Study G/S/B
1 Mindshare Idea Cellular Ltd. - Pocket translator BRONZE
2 Madison Media Infinity  Saffola Life - Co-Creating the World Heart Day Anthem  BRONZE
3 JWT Birla Sun Life Insurance - Coffin BRONZE


BEST MEDIA INNOVATION - EVENTS

No. Agency Name Case Study G/S/B
1 Mindshare Lay's - "Lay's ka Anna Hazare Kaun?" SILVER
2 ZenithOptimedia India Aviva Great Wall of Education - "Stepping Stone to Education" BRONZE
3 Maxus  Nokia Corporate - Imagine Woodstock Music Festival on Facebook BRONZE
4 Mediacom Communications Pvt. Ltd. Volkswagen Polo ( Polo Cup) - Zooming to the top !!! BRONZE
5 Mindshare Quaker Oats - 'Super Cops' BRONZE


BEST MEDIA INNOVATION - DIGITAL (SEARCH)

NO AWARD


BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)

No. Agency Name Case Study G/S/B
1 Interface Business Solutions (I) Pvt. Ltd. Tata Docomo - A Million Fans Monetized SILVER
2 Lodestar UM Durex - World AIDS Day Song SILVER
3 Lodestar UM Tata Vista 90 - The Vista 90 Experience BRONZE


BEST MEDIA INNOVATION - DIGITAL (MOBILE)

No. Agency Name Case Study G/S/B
1 Mindshare Be Beautiful - Your Trusted Beauty Companion GOLD
2 Madison Media Infinity Cadbury Dairy Milk - New Connection, New Beginning SILVER


BEST MEDIA INNOVATION - DIGITAL (WEB)

No. Agency Name Case Study G/S/B
1 Mindshare Nike - India Bleeds Blue ! GOLD 
2 Lodestar UM Tata Manza - Taking over with class BRONZE


BEST MEDIA INNOVATION - PRINT

No. Agency Name Case Study G/S/B
1 Mediacom Communications Pvt. Ltd. Volkswagen Vento (Talking Newspaper) - People read newspapers. Till we made the newspaper talk! GOLD
2 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil - Turning Print into Social Media GOLD
3 MEC Colgate Dental Cream - The Night Hammer BRONZE
4 Lodestar UM Garnier - World's 1st 100% Recycled Newspaper BRONZE


BEST MEDIA INNOVATION - RADIO

No. Agency Name Case Study G/S/B
1 Mindshare Pepsi - Top Indian Cricketers QUIT before the ICC World Cup 2011! SILVER
2 Maxus Tata Sky Ltd. - Angrezi Ki Pathshala SILVER
3 Madison Media Infinity Cadbury Celebrations - ''Chain of Mithaas'' BRONZE
4 Maxus Tata Sky Ltd. - We Mixed India!  A content swapping story BRONZE
5 Madison Media Plus Airtel - Radio Station goes out on a Road Trip! BRONZE


BEST MEDIA INNOVATION - DIRECT MARKETING

No. Agency Name Case Study G/S/B
1 Mudra Max Union Bank of India - UBI Bouncing Mails GOLD


BEST MEDIA INNOVATION - TV

No. Agency Name Case Study G/S/B
1 Mindshare Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker SILVER
2 Maxus Tata Sky Ltd. - We Mixed India! A content swapping story SILVER
3 Madison Media Infinity Cadbury Dairy Milk - Chocolate Chases A Car… & a Bike… & a TV… & a Fridge BRONZE
4 Madison Media Plus Airtel - The Idiot Box turns into Box Office BRONZE
5 Mindshare Idea Cellular Ltd. - First Language Blackout on 6th Oct 2010 BRONZE
6 Mindshare Pepsi - Pepsi creates India's BIGGEST evergame ! BRONZE


BEST MEDIA INNOVATION - OUT OF HOME

No. Agency Name Case Study G/S/B
1 GroupM - Dialogue Factory Mumbai District AIDS Control Society - Back Tagging GOLD
2 Mudra Max Uninor - Music SILVER
3 Mediacom Communications Pvt. Ltd. Volkswagen Polo - No Terrain Too Tough BRONZE
4 Lodestar UM Kansai Nerolac - Largest Everlasting OOH site BRONZE


BEST MEDIA INNOVATION - CINEMA

No. Agency Name Case Study G/S/B
1 Mindshare Cervarix - The Three Hour Commercial SILVER
2 Maxus  IDBI Bank - India's First "Cine Brochure" BRONZE


BEST MEDIA INNOVATION - BRANDED / SCRIPTED CONTENT

No. Agency Name Case Study G/S/B
1 Lodestar UM Amul - Amul MasterChef India - "Tasty Dish Verna Game Finish" GOLD
2 Mindshare Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker SILVER
3 Mindshare Cervarix - Sculpting A Script For Humanity SILVER
4 Mindshare Kwality Wall's - Cornetto 'Luv Reels' BRONZE


BEST INTEGRATED CAMPAIGN

No. Agency Name Case Study G/S/B
1 Mindshare Pepsi - Changing the game… for Youth Cricket and Pepsi! GOLD
2 Mediacom Communications Pvt. Ltd. Volkswagen 2010 - From challenger to champion in just 365 days ! GOLD
3 Maxus   Tata Sky Ltd. - We Mixed India! A content swapping story SILVER
4 Lodestar UM Tata Nano - In the pursuit of a nation's happyness … BRONZE
5 Madison Media  Infinity Saffola Life - "SAFFOLALIFE: Young at Heart" BRONZE
6 Mudra Max 7UP - 7UP Allu Non - Stop BRONZE


GRAND EMVIE

Agency Name Case Study
Mediacom Communications Pvt. Ltd. Volkswagen Vento (Talking Newspaper) - People read newspapers. Till we made the newspaper talk!


TAM AWARD FOR THE BEST TV RESEARCH (PAPER)

Agency Name Case Study
Mindshare Fritolay - India's first ever property tracker for Sponsorship Evaluation


TAM AWARD FOR THE BEST INNOVATION TV

Agency Name Case Study
Mindshare Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker


RAM AWARD FOR THE RADIO INNOVATION

Agency Name Case Study
Maxus Tata Sky Ltd. - Angrezi Ki Pathshala


THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 16TH AUGUST, 2011

BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY

Agency Name Case Study
Lodestar UM Mahindra Samriddhi - Celebrating Indian Agriculture


THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 17TH AUGUST, 2011

BEST MEDIA INNOVATION - PRINT

Agency Name Case Study
MEC Colgate Dental Cream - The Night Hammer


THE PEOPLE'S CHOICE AWARD FOR THE BEST CASE STUDY PRESENTED ON 18TH AUGUST, 2011

BEST MEDIA INNOVATION - TV

Agency Name Case Study
Mindshare Pond's White Beauty - 'Romancing the Consumers'


BEST MEDIA AGENCY OF THE YEAR

MINDSHARE

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form