EMVIES 2011 Shortlisted Case Studies for Presentation

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SHORTLISTED CASE STUDIES FOR PRESENTATION ON TUESDAY, 16TH AUGUST, 2011

BEST MEDIA STRATEGY- CONSUMER PRODUCTS
NO
AGENCY NAME
CASE STUDY
1 Maxus
Arvind Mills- Arrow - Presidents Collection : Phas Gaya Re OBAMA!!!
2 Madison Media Infinity
Cadbury Dairy Milk - Shubh Aarambh - In chase of a new Beginning
3 Maxus
Tanishq Jewellery - Tanishq Wedding - Pati, Patni aur Woh
4 Mindshare
Kwality Wall's - Cornetto 'Luv Reels'
5 Lodestar UM
Amul - Amul takes the road less travelled …
6 Mindshare
Brooke Bond 3Roses - 3 Roses 'tea'ses Taste buds
7 Lodestar UM
Garnier - World's 1st 100% Recycled Newspaper

 

BEST MEDIA STRATEGY-CONSUMER DURABLES
NO.
AGENCY NAME
CASE STUDY
1 Mediacom Communications Pvt. Ltd.
Volkswagen - From challenger to champion in just 365 days!
2 Lodestar UM
Whirlpool Washing Machines - Ek Jodi Kapda
3 Mediacom Communications Pvt. Ltd.
Volkswagen Phaeton - A fitting welcome to the latest royal entrant
4 Lodestar UM
Tata Nano - Bringing back happiness to the nation …
5 Mediacom Communications Pvt. Ltd.
Skoda Auto India - Skoda Yeti: Right Of Way Expedition

 

BEST MEDIA STRATEGY- SERVICES
NO.
AGENCY NAME
CASE STUDY
1 Maxus
Tata Sky Ltd. - From Reel Life to Real Life
2 Madison Media Plus
Airtel - The Idiot Box turns into Box Office
3 Maxus
Tata Sky Ltd. - Angrezi Ki Pathshala
4 Mindshare
HSBC Premier - Around the World:The HSBC Premier Way
5 Maxus
IDBI Bank - India's First "Cine Brochure"
6 Maxus
Tata Sky Ltd. - We Mixed India! A content swapping story

 

BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY
NO.
AGENCY NAME
CASE STUDY
1 Mindshare
Kwality Wall's - Cornetto 'Luv Reels'
2 Lodestar UM
Garnier - World's 1st 100% Recycled Newspaper
3 Mindshare
Surf Excel - The ROI on infusing UGC with SCALE
4 Mudra Max
Big Cinemas - The Silent Revolution
5 Lodestar UM
Mahindra Samriddhi - Celebrating Indian Agriculture

 

BEST MEDIA RESEARCH
NO.
AGENCY NAME
CASE STUDY
1 Lodestar UM
Radioscope - A tool to predict Radio GRPs in new FM markets
2 Mindshare
Fritolay - India's first ever property tracker for Sponsorship Evaluation
3 Lodestar UM
Smartphones Live! - The science of Smartphone Marketing
4 Maxus
Tata Sky Ltd. - Stop the crime before it is commited
5 Lodestar UM
Digital Navigator - A Tool for Planning on Digital Television
6 Lodestar UM
Mastermind 360 - A Guide to Contact Point Planning

 

BEST MEDIA INNOVATION - AMBIENT MEDIA
NO.
AGENCY NAME
CASE STUDY
1 MEC
Colgate Dental Cream - The Night Hammer
2 Mindshare
Nike - Write the future
3 Madison Media Infinity
Saffola Life - Co-Creating the World Heart Day Anthem
4 Mindshare
Idea Cellular Ltd. - Pocket translator
5 Mudra Max
Philips - Philips Moodlighting
6 JWT
Birla Sun Life Insurance - Coffin

 

BEST MEDIA INNOVATION - EVENTS
NO.
AGENCY NAME
CASE STUDY
1 Maxus
Nokia Corporate - Imagine Woodstock Music Festival on Facebook
2 Mediacom Communications Pvt. Ltd.
Volkswagen Polo ( Polo Cup) - Zooming to the top !!!
3 Mindshare
Lay's - "Lay's ka Anna Hazare Kaun?"
4 ZenithOptimedia India
Aviva Great Wall of Education - "Stepping Stone to Education"
5 Mindshare
Quaker Oats - 'Super Cops'

 


SHORTLISTED CASE STUDIES FOR PRESENTATION ON WEDNESDAY, 17TH AUGUST, 2011

BEST MEDIA INNOVATION - DIGITAL (SEARCH)
NO
AGENCY NAME
CASE STUDY
1 Mindshare
Yahoo - Yahoo cricket-Real time Score Search
2 Optima Advertising Pvt. Ltd.
Kaya Skin Clinic
3 Mindshare
Castrol Index - Castrol-Kept it simple silly

 

BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)
NO.
AGENCY NAME
CASE STUDY
1 Interface Business Solutions (I) Pvt. Ltd.
Tata Docomo - A Million Fans Monetized
2 Mindshare
Kwality Wall's - Cornetto 'Luv Reels'
3 Maxus
Bausch + Lomb - Let your eyes talk
4 Mindshare
Lay's - Of The People. By The People.. For The People…
5 Lodestar UM
Durex - World AIDS Day Song
6 Madison Media Plus
Airtel - airtel iSinger : Become a singing star!
7 Lodestar UM
Tata Vista 90 - The Vista 90 Experience

 

BEST MEDIA INNOVATION - DIGITAL (MOBILE)
NO.
AGENCY NAME
AGENCY NAME
1 Maxus
Bausch + Lomb - Let your eyes talk
2 Mindshare
Idea Cellular Ltd. - "Breaking Language Barrier"
3 Maxus
Bausch + Lomb High Definition Lenses - Rub your phone & not your eyes for clearer vision!
4 Madison Media Infinity
Cadbury Dairy Milk - New Connection, New Beginning
5 Maxus
Nokia N8 - Over 30,000 personalized demos CONCURRENTLY!
6 Mindshare
Be Beautiful - Your Trusted Beauty Companion

 

BEST MEDIA INNOVATION - DIGITAL (WEB)
NO.
AGENCY NAME
CASE STUDY
1 Mindshare
Lay's - Tum Hamein Flavor Do, Hum Tumhe Fame Denge..
2 Lodestar UM
Tata Manza - Taking over with class
3 Mindshare
Nike - India Bleeds Blue !
4 Omnicom Media Group
Dove - Real Beauty
5 Mindshare
Nike - Write the future-Virtual Jersey
6 Mindshare
Kwality Wall's - Cornetto 'Luv Reels'

 

BEST MEDIA INNOVATION - PRINT
NO.
AGENCY NAME
CASE STUDY
1 Madison Media Infinity
Saffola Life - ''TOI Ka Dil Toh Baccha Hain Ji''
2 OMD
Listerine - The Incomplete Newspaper
3 Madison Media Infinity
Parachute Advansed Ayurvedic Hair Oil - Turning Print into Social Media
4 MEC
Colgate Dental Cream - The Night Hammer
5 Mediacom Communications Pvt. Ltd.
Volkswagen Vento (Talking Newspaper) - People read newspapers. Till we made the newspaper talk!
6 Lodestar UM
Garnier - World's 1st 100% Recycled Newspaper

 

BEST MEDIA INNOVATION - RADIO
NO.
AGENCY NAME
CASE STUDY
1 Madison Media Infinity
Cadbury Celebrations - ''Chain of Mithaas''
2 Mindshare
Pepsi - Top Indian Cricketers QUIT before the ICC World Cup 2011!
3 Madison Media Infinity
Cadbury Bournvita - The Radio Time Machine
4 Maxus
Tata Sky Ltd. - We Mixed India! A content swapping story
5 Madison Media Plus
Airtel - Radio Station goes out on a Road Trip!
6 Mindshare
Domex - Germ Maaro Germ
7 Maxus
Tata Sky Ltd. - Angrezi Ki Pathshala
8 Lodestar UM
All Out - All Out Macchar Jockey

 

BEST MEDIA INNOVATION - DIRECT MARKETING
NO.
AGENCY NAME
CASE STUDY
1 M&C Saatchi Direct & Digital Communications
Children's Future Solutions - Birla Sun Life Insurance - Flipside
2 Lodestar UM
Microsoft:Cloud Power - Creating Custom Media - From Thought Leader to million Dollars
3 M&C Saatchi Direct & Digital Communications
Promoter Funding Solutions - Aditya Birla Finance - Triptych
4 MEC
Colgate Dental Cream - The Night Hammer
5 Mudra Max
Union Bank of India - UBI Bouncing Mails

 


SHORTLISTED CASE STUDIES FOR PRESENTATION ON THURSDAY, 18TH AUGUST, 2011


BEST MEDIA INNOVATION - TV
NO
AGENCY NAME
CASE STUDY
1
Madison Media Infinity
Cadbury Dairy Milk - Chocolate Chases A Car… & a Bike… & a TV… & a Fridge
2
Maxus
Hero Honda - World's First Friendisode
3
Mindshare
Pond's White Beauty - 'Romancing the Consumers'
4
Madison Media Plus
Airtel - The Idiot Box turns into Box Office
5
Mindshare
Idea Cellular Ltd. - First Language Blackout on 6th Oct 2010
6
Maxus
Center Fruit - Sachin bats for CenterFruit!
7
Mindshare
Pepsi - Pepsi creates India's BIGGEST evergame !
8
Lodestar UM
Virgin Mobile India - Heart-Breaker
9
Mindshare
Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker
10
Maxus
Tata Sky Ltd. - We Mixed India! A content swapping story

 

BEST MEDIA INNOVATION - OUT OF HOME
NO.
AGENCY NAME
CASE STUDY
1
Mediacom Communications Pvt. Ltd.
Volkswagen Polo - No Terrain Too Tough
2
GroupM - Dialogue Factory
Mumbai District AIDS Control Society - Back Tagging
3
Lodestar UM
Kansai Nerolac - Largest Everlasting OOH site
4
Mudra Max
Hindustan Times - HT Daily
5
Lodestar UM
Microsoft:Cloud Power - Creating Story On the Cloud
6
Mudra Max
Uninor - Music
7
Platinum Communications Pvt. Ltd.
Pernod Ricard - Blender's Pride 'Paparazzi' - Seagrams-Click
8
Mudra Max
Videocon - Egg story

 

BEST MEDIA INNOVATION - CINEMA
NO.
AGENCY NAME
AGENCY NAME
1
Mindshare
Cervarix - The Three Hour Commercial
2
Maxus
IDBI Bank - India's First "Cine Brochure"
3
Lodestar UM
Nestle Kit Kat - "Break ke Baad - A movie like an AFP"
4
Mudra Max
Lay's - Classic Film Festival

 

BEST MEDIA INNOVATION - BRANDED / SCRIPTED CONTENT
NO.
AGENCY NAME
CASE STUDY
1
Mindshare
Kwality Wall's - Cornetto 'Luv Reels'
2
MEC
Colgate Dental Cream - The Night Hammer
3
Mindshare
Be Beautiful - Your Trusted Beauty Companion
4
Maxus
Center Fruit - Sachin bats for CenterFruit!
5
Mindshare
Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker
6
Lodestar UM
Amul - Amul MasterChef India - "Tasty Dish Verna Game Finish"
7
Mindshare
Cervarix - Sculpting A Script For Humanity

 

BEST INTEGRATED CAMPAIGN
NO.
AGENCY NAME
CASE STUDY
1
Madison Media Infinity
Saffola Life - "SAFFOLALIFE: Young at Heart"
2
MEC
Colgate Dental Cream - Making of a Guinness World Record
3
Mediacom Communications Pvt. Ltd.
Volkswagen 2010 - From challenger to champion in just 365 days !
4
Maxus
Tata Sky Ltd. - We Mixed India! A content swapping story
5
Mindshare
Lay's - Boss Kaun Hai? Maloom Hai Kya?!
6
Lodestar UM
Tata Nano - In the pursuit of a nation's happyness …
7
Mindshare
Pepsi - Changing the game… for Youth Cricket and Pepsi!
8
Mudra Max
7UP - 7UP Allu Non - Stop

 


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