EMVIES 2011: Case Study Shortlist

EMVIES 2011 SHORTLISTED CASE STUDIES FOR PRESENTATION ON TUESDAY, 16TH AUGUST, 2011

BEST MEDIA STRATEGY- CONSUMER PRODUCTS

NO AGENCY NAME CASE STUDY
1 Maxus Arvind Mills- Arrow - Presidents Collection : Phas Gaya Re OBAMA!!!
2 Madison Media Infinity Cadbury Dairy Milk - Shubh Aarambh - In chase of a new Beginning
3 Maxus Tanishq Jewellery - Tanishq Wedding - Pati, Patni aur Woh
4 Mindshare Kwality Wall's - Cornetto 'Luv Reels'
5 Lodestar UM Amul - Amul takes the road less travelled …
6 Mindshare Brooke Bond 3Roses - 3 Roses 'tea'ses Taste buds
7 Lodestar UM Garnier - World's 1st 100% Recycled Newspaper
BEST MEDIA STRATEGY-CONSUMER DURABLES
NO. AGENCY NAME CASE STUDY
1 Mediacom Communications Pvt. Ltd. Volkswagen - From challenger to champion in just 365 days!
2 Lodestar UM Whirlpool Washing Machines - Ek Jodi Kapda
3 Mediacom Communications Pvt. Ltd. Volkswagen Phaeton - A fitting welcome to the latest royal entrant
4 Lodestar UM Tata Nano - Bringing back happiness to the nation …
5 Mediacom Communications Pvt. Ltd. Skoda Auto India - Skoda Yeti: Right Of Way Expedition
BEST MEDIA STRATEGY- SERVICES
NO. AGENCY NAME AGENCY NAME
1 Maxus Tata Sky Ltd. - From Reel Life to Real Life
2 Madison Media Plus Airtel - The Idiot Box turns into Box Office
3 Maxus Tata Sky Ltd. - Angrezi Ki Pathshala
4 Mindshare HSBC Premier - Around the World:The HSBC Premier Way
5 Maxus IDBI Bank - India's First "Cine Brochure"
6 Maxus Tata Sky Ltd. - We Mixed India! A content swapping story
BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY
NO. AGENCY NAME CASE STUDY
1 Mindshare Kwality Wall's - Cornetto 'Luv Reels'
2 Lodestar UM Garnier - World's 1st 100% Recycled Newspaper
3 Mindshare Surf Excel - The ROI on infusing UGC with SCALE
4 Mudra Max Big Cinemas - The Silent Revolution
5 Lodestar UM Mahindra Samriddhi - Celebrating Indian Agriculture
BEST MEDIA RESEARCH
NO. AGENCY NAME CASE STUDY
1 Lodestar UM Radioscope - A tool to predict Radio GRPs in new FM markets
2 Mindshare Fritolay - India's first ever property tracker for Sponsorship Evaluation
3 Lodestar UM Smartphones Live! - The science of Smartphone Marketing
4 Maxus Tata Sky Ltd. - Stop the crime before it is commited
5 Lodestar UM Digital Navigator - A Tool for Planning on Digital Television
6 Lodestar UM Mastermind 360 - A Guide to Contact Point Planning
BEST MEDIA INNOVATION - AMBIENT MEDIA
NO. AGENCY NAME CASE STUDY
1 MEC Colgate Dental Cream - The Night Hammer
2 Mindshare Nike - Write the future
3 Madison Media Infinity Saffola Life - Co-Creating the World Heart Day Anthem
4 Mindshare Idea Cellular Ltd. - Pocket translator
5 Mudra Max Philips - Philips Moodlighting
6 JWT Birla Sun Life Insurance - Coffin
BEST MEDIA INNOVATION - EVENTS
NO. AGENCY NAME CASE STUDY
1 Maxus Nokia Corporate - Imagine Woodstock Music Festival on Facebook
2 Mediacom Communications Pvt. Ltd. Volkswagen Polo ( Polo Cup) - Zooming to the top !!!
3 Mindshare Lay's - "Lay's ka Anna Hazare Kaun?"
4 ZenithOptimedia India Aviva Great Wall of Education - "Stepping Stone to Education"
5 Mindshare Quaker Oats - 'Super Cops'

SHORTLISTED CASE STUDIES FOR PRESENTATION ON WEDNESDAY, 17TH AUGUST, 2011

BEST MEDIA INNOVATION - DIGITAL (SEARCH)

NO AGENCY NAME CASE STUDY
1 Mindshare Yahoo - Yahoo cricket-Real time Score Search
2 Optima Advertising Pvt. Ltd. Kaya Skin Clinic
3 Mindshare Castrol Index - Castrol-Kept it simple silly
BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)
NO. AGENCY NAME CASE STUDY
1 Interface Business Solutions (I) Pvt. Ltd. Tata Docomo - A Million Fans Monetized
2 Mindshare Kwality Wall's - Cornetto 'Luv Reels'
3 Maxus Bausch + Lomb - Let your eyes talk
4 Mindshare Lay's - Of The People. By The People.. For The People…
5 Lodestar UM Durex - World AIDS Day Song
6 Madison Media Plus Airtel - airtel iSinger : Become a singing star!
7 Lodestar UM Tata Vista 90 - The Vista 90 Experience
BEST MEDIA INNOVATION - DIGITAL (MOBILE)
NO. AGENCY NAME AGENCY NAME
1 Maxus Bausch + Lomb - Let your eyes talk
2 Mindshare Idea Cellular Ltd. - "Breaking Language Barrier"
3 Maxus Bausch + Lomb High Definition Lenses - Rub your phone & not your eyes for clearer vision!
4 Madison Media Infinity Cadbury Dairy Milk - New Connection, New Beginning
5 Maxus Nokia N8 - Over 30,000 personalized demos CONCURRENTLY!
6 Mindshare Be Beautiful - Your Trusted Beauty Companion
BEST MEDIA INNOVATION - DIGITAL (WEB)
NO. AGENCY NAME CASE STUDY
1 Mindshare Lay's - Tum Hamein Flavor Do, Hum Tumhe Fame Denge..
2 Lodestar UM Tata Manza - Taking over with class
3 Mindshare Nike - India Bleeds Blue !
4 Omnicom Media Group Dove - Real Beauty
5 Mindshare Nike - Write the future-Virtual Jersey
6 Mindshare Kwality Wall's - Cornetto 'Luv Reels'
BEST MEDIA INNOVATION - PRINT
NO. AGENCY NAME CASE STUDY
1 Madison Media Infinity Saffola Life - ''TOI Ka Dil Toh Baccha Hain Ji''
2 OMD Listerine - The Incomplete Newspaper
3 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil - Turning Print into Social Media
4 MEC Colgate Dental Cream - The Night Hammer
5 Mediacom Communications Pvt. Ltd. Volkswagen Vento (Talking Newspaper) - People read newspapers. Till we made the newspaper talk!
6 Lodestar UM Garnier - World's 1st 100% Recycled Newspaper
BEST MEDIA INNOVATION - RADIO
NO. AGENCY NAME CASE STUDY
1 Madison Media Infinity Cadbury Celebrations - ''Chain of Mithaas''
2 Mindshare Pepsi - Top Indian Cricketers QUIT before the ICC World Cup 2011!
3 Madison Media Infinity Cadbury Bournvita - The Radio Time Machine
4 Maxus Tata Sky Ltd. - We Mixed India! A content swapping story
5 Madison Media Plus Airtel - Radio Station goes out on a Road Trip!
6 Mindshare Domex - Germ Maaro Germ
7 Maxus Tata Sky Ltd. - Angrezi Ki Pathshala
8 Lodestar UM All Out - All Out Macchar Jockey
BEST MEDIA INNOVATION - DIRECT MARKETING
NO. AGENCY NAME CASE STUDY
1 M&C Saatchi Direct & Digital Communications Children's Future Solutions - Birla Sun Life Insurance - Flipside
2 Lodestar UM Microsoft:Cloud Power - Creating Custom Media - From Thought Leader to million Dollars
3 M&C Saatchi Direct & Digital Communications Promoter Funding Solutions - Aditya Birla Finance - Triptych
4 MEC Colgate Dental Cream - The Night Hammer
5 Mudra Max Union Bank of India - UBI Bouncing Mails

SHORTLISTED CASE STUDIES FOR PRESENTATION ON THURSDAY, 18TH AUGUST, 2011

BEST MEDIA INNOVATION - TV

NO AGENCY NAME CASE STUDY
1 Madison Media Infinity Cadbury Dairy Milk - Chocolate Chases A Car… & a Bike… & a TV… & a Fridge
2 Maxus Hero Honda - World's First Friendisode
3 Mindshare Pond's White Beauty - 'Romancing the Consumers'
4 Madison Media Plus Airtel - The Idiot Box turns into Box Office
5 Mindshare Idea Cellular Ltd. - First Language Blackout on 6th Oct 2010
6 Maxus Center Fruit - Sachin bats for CenterFruit!
7 Mindshare Pepsi - Pepsi creates India's BIGGEST evergame !
8 Lodestar UM Virgin Mobile India - Heart-Breaker
9 Mindshare Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker
10 Maxus Tata Sky Ltd. - We Mixed India! A content swapping story
BEST MEDIA INNOVATION - OUT OF HOME
NO. AGENCY NAME CASE STUDY
1 Mediacom Communications Pvt. Ltd. Volkswagen Polo - No Terrain Too Tough
2 GroupM - Dialogue Factory Mumbai District AIDS Control Society - Back Tagging
3 Lodestar UM Kansai Nerolac - Largest Everlasting OOH site
4 Mudra Max Hindustan Times - HT Daily
5 Lodestar UM Microsoft:Cloud Power - Creating Story On the Cloud
6 Mudra Max Uninor - Music
7 Platinum Communications Pvt. Ltd. Pernod Ricard - Blender's Pride 'Paparazzi' - Seagrams-Click
8 Mudra Max Videocon - Egg story
BEST MEDIA INNOVATION - CINEMA
NO. AGENCY NAME AGENCY NAME
1 Mindshare Cervarix - The Three Hour Commercial
2 Maxus IDBI Bank - India's First "Cine Brochure"
3 Lodestar UM Nestle Kit Kat - "Break ke Baad - A movie like an AFP"
4 Mudra Max Lay's - Classic Film Festival
BEST MEDIA INNOVATION - BRANDED / SCRIPTED CONTENT
NO. AGENCY NAME CASE STUDY
1 Mindshare Kwality Wall's - Cornetto 'Luv Reels'
2 MEC Colgate Dental Cream - The Night Hammer
3 Mindshare Be Beautiful - Your Trusted Beauty Companion
4 Maxus Center Fruit - Sachin bats for CenterFruit!
5 Mindshare Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker
6 Lodestar UM Amul - Amul MasterChef India - "Tasty Dish Verna Game Finish"
7 Mindshare Cervarix - Sculpting A Script For Humanity
BEST INTEGRATED CAMPAIGN
NO. AGENCY NAME CASE STUDY
1 Madison Media Infinity Saffola Life - "SAFFOLALIFE: Young at Heart"
2 MEC Colgate Dental Cream - Making of a Guinness World Record
3 Mediacom Communications Pvt. Ltd. Volkswagen 2010 - From challenger to champion in just 365 days !
4 Maxus Tata Sky Ltd. - We Mixed India! A content swapping story
5 Mindshare Lay's - Boss Kaun Hai? Maloom Hai Kya?!
6 Lodestar UM Tata Nano - In the pursuit of a nation's happyness …
7 Mindshare Pepsi - Changing the game… for Youth Cricket and Pepsi!
8 Mudra Max 7UP - 7UP Allu Non - Stop

Emvies 2016 - Award Ceremony

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