EMVIE 2016: Shortlisted Case Studies for Presentation - Daywise Schedule

Duration : All Innovation Categories & Bollywood Celebrity in Media = 7 Minutes and other categories = 10 minutes

 

DAY 1 - MONDAY, 22ND AUGUST, 2016

 

BEST MEDIA RESEARCH - PROPRIETORY DATA : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Brooke Bond Red Label 6 Pack Band - Happiness that truly went viral! Powered by the PIVOT
2 Policy Bazaar From Ratings to Returns - an anecdote of Decision tree Statistics
3 Lux Which imagery smells the sweetest?
4 Nissan Breaking the Stranglehold of Print in the Automotive Category

 

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Brooke Bond Red Label 6 Pack Band
2 Ariel Ariel Dads Share the Load : Equality Established.
3 Lifebuoy Before Iftar time, it's Lifebuoy time
4 Maggi Media WELCOMES BACK Maggi from EXILE
5 Pepsi Pepsi - When consumers became co-marketers!!
6 Tata Salt Desh Ka Namak
7 kurkure Buttermasti Kurkure bought some butter that Butter was bitter so kurkure bought some better butter to make the bitter butter better. Kurkure Buttermasti Tongue Twisting Launch!
8 Amul HOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLS
9 Lifebuoy Chamki-Help A Child Reach 5

 

BEST MEDIA INNOVATION : DIGITAL - VIDEO : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Brooke Bond Red Label 6 Pack Band
2 Lifebuoy, Pureit and Domex Swachh Aadat Swachh Bharat
3 Lakme Vanguard of the New Beauty Influencer
4 Clean & Clear Clean & Clear - #ReadyFace
5 Hero MotoCorp The ghost of the biker's past

 

BEST ONGOING MEDIA CAMPAIGN : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Ariel Ariel Share the load: Laundry Lesson 1 for HUSBANDS, Laundry Lesson 2 for DADS
2 Saffola Life Saffolalife World Heart Day
3 HUL Multibrand Kan Khajura Tesan
4 Vodafone Turning cricket fans into celebrities
5 Colgate Dental Cream 7.5 million Stories that Made Media-dark Markets Smile
6 Lifebuoy Killing Germs one wash at a Time
7 Coca-Cola The Musical Journey Continues - Coke Studio

 

BEST MEDIA INNOVATION - DIRECT MARKETING : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Salaam Bombay A RESUME FROM THE FUTURE, HELPED CHANGE THE FUTURE OF A LITTLE GIRL.
2 Stayfree Stayfree Stay Ahead Helpline
3 Lays Lays Machine
4 Tata Housing First Ever 'Social Sell' through Facebook

 

BEST MEDIA INNOVATION - OUT OF HOME : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Britannia Industries Limited Smile to be surprised
2 Door Step School The world's first streets named after street kids.
3 Britannia Industries Limited The slide of smiles
4 Municipal Corporation of Greater Mumbai Operation Zero Mosquito
5 Cadbury THE JOY BUS STOP - CADBURY
6 Britannia Industries Limited Taking the red carpet to Dharavi

 

 

 

DAY 2 - TUESDAY, 23RD AUGUST, 2016

 

BEST MEDIA RESEARCH - ANALYTICS / DATA TECHNOLOGY : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 OLX OLX :: Driving MARKETING ACCOUNTABILITY for a brand with no REVENUE STREAM
2 BEIERSDORF (NIVEA) Using Logistic Regression to arrive at market share linked SOV/SOM benchmarks, for 5 product categories of Beiersdorf
3 Maxus Synapse People Intelligence - The New TV Investment Metric!
4 Britannia Decode : A Real Time Media Optimization Dashboard

 

BEST MEDIA STRATEGY - CONSUMER PRODUCTS : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Kurkure Challenging the festival status-quo
2 Nicotex #UQuitIQuit - Making India Quit Smoking
3 Brooke Bond Red Label 6 Pack Band
4 Amul HOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLS
5 Rin Powder Rin Career Ready Academy
6 Ariel Ariel Share the Load : How We Got Indian Men To do The Laundry
7 Pepsi When PEPSI championed PE-ople power!
8 Kwality Walls Cornetto Cornetto-The New Symbol of Love!!

 

BEST MEDIA INNOVATION : CINEMA : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Kwality Walls Cornetto Show Your Love on 70 MM!
2 Vodafone Always KISS for Migrant Labourers (Keep it Simple, Stupid)
3 Rin Powder Bollywood Sings Rin's Anthem

 

BEST MEDIA INNOVATION : TV-CONSUMER DURABLES : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Royale Play Let's play
2 Audi Q7 #GreatnessStarts
3 Asian Paints Tractor Emulsion Rongborsha - Simplifying Shades of Bengal

 

BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING 50 CRORES ANNUAL BILLING : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Britannia Industries Limited Smile to be surprised
2 Bajaj Electricals Limited Bajaj Superfans - Using social to drive loyalty
3 Britannia Industries Limited Slide of smiles
4 Tetley Green Tea The Transformation Series
5 McDonald's India Battle of Spicy - Consumers Battle it out to keep their favorite burgers on the menu.
6 Britannia Industries Limited Taking the Red Carpet to Dharavi
7 Sony PIX PIX Charades

 

BEST MEDIA STRATEGY : MEDIA : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Bajirao Mastani Our Mast Strategy for Bajirao Mastani
2 Star Sports ICC World T20 - Buzz Acceleration Engine
3 Star Plus Yours Contently - Creating Content to Drive Content

 

BEST MEDIA INNOVATION : DIGITAL - MULTIPLE PLATFORM : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Amazon India #AurDikhao
2 Ariel India Ariel #DadsShareTheLoad
3 Pepsi Pepsi- When consumer became co- marketers!!
4 Gillette How Gillette used digital to script it's most succesful razor launch in India
5 Lifebuoy The Story of an Unborn Child - Chamki
6 Standard Chartered Bank The world's first marathon that was run physically, virtually and socially
7 7UP Revive HIJACKING THE SUN MAFIA HOW 7UP REVIVE (D) SUN WORSHIP FOR SUCCESS IN INDIA
8 Tata Motors How we helped Tata Motors save Rs.550+ Crores!
9 Brooke Bond Red Label 6 Pack Band

 

 

 

DAY 3 - WEDNESDAY, 24TH AUGUST, 2016

 

BEST MEDIA RESEARCH - EXISTING DATA : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Tata Motors Videoscope - Video analytics for brands
2 Mahindra Tractors Rural Prosperity Index
3 Kurkure The Icebreaker: A model for the Social Media Age
4 Coca-Cola Coca-Cola: Differentiating Multimedia Priorities basis media consumption intensity

 

BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Hero cycles ODD PAR BHI CHALEGI EVEN PAR BHI CHALEGI

 

BEST MEDIA INNOVATION : RADIO : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Kellogg's One thought; 2.6 million belief
2 Nissan Sunny Introducing a BIG Car with a BIG Change
3 Pond's Cold Cream India's first ever live concert on Radio
4 Tata Salt India's First Ever Live Radio from Siachen
5 Brooke Bond Red Label 6 Pack Band
6 Good Knight Roz Subah Bolo GoodKnight
7 kurkure Buttermasti Kurkure bought some butter that Butter was bitter so kurkure bought some better butter to make the bitter butter better. Kurkure Buttermasti Tongue Twisting Launch!
8 Godrej Ezee Hugs are Ezee, Everybody Needs One!
9 Brooke Bond Taaza Taaza Paheli Bachat Ki Saheli

 

BEST MEDIA STRATEGY : SERVICES : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Paytm From Point of sale to Point of Transaction - and India Said - Paytm Karo! (Sing along)
2 Amazon.in Journey to Pole Position
3 Shopclues Chota Muh Badi Baat
4 OLX OLX::Radio Inducing Behavioral Change::Sunday is Bechday
5 Policybazaar.com Returns powered by Ratings
6 Standard Chartered Bank The world's first marathon that was run physically, virtually and socially
7 Bharti Airtel (REVOLUTION)4
8 Eureka Forbes - Dr. Aeroguard Beijing in your home

 

BEST MEDIA INNOVATION : DIGITAL - SOCIAL MEDIA : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Brooke Bond Red Label 6 Pack Band
2 Ariel India Ariel #DadsShareTheLoad
3 Dove A Terribly Tiny Tale attempts a Big Change
4 Lifebuoy The Story of an Unborn Child - Chamki
5 Bajaj V The Rebirth of INS Vikrant
6 Motorola Moto X Force - When the Moto Shatter-Proof phone shattered competition dreams!

 

YOUNG EMVIE OF THE YEAR : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Lakme, Dove, Closeup Rushina Vakharia - Young EMVIE of the Year
2 Lifebuoy Killing Germs one wash at a Time
3 Active Wheel and Hindustan Unilever's Multi Brands Priya Shetty Young Emvie of the Year
4 Brooke Bond Red Label Facilitator of Brand Conversations
5 Lakme, Pureit, Lifebuoy Georges Cheruvelil - Young Emvie of the Year
6 Rin, Pureit and Lifebuoy Ronnie Thomas : Young Emvie of the year
7 Brooke Bond Red label, Taaza Aakruti On the Go

 

 

 

DAY 4 - THURSDAY, 25TH AUGUST, 2016

 

BEST MEDIA STRATEGY : CONSUMER DURABLES : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Mahindra Blazo Blazo Integrated Media Strategy
2 Pureit #PUREITCARES
3 Tata Motors How we helped Tata Motors save Rs.550+ Crores!
4 Asian Paints Asian Paints Har Shop to Har Ghar
5 Godrej Chotukool Dynamic Messaging and Cluster targeting leads to Precision

 

BEST MEDIA INNOVATION : DIGITAL - SEARCH : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Jockey India Jockey Thermal Innovation
2 Bajaj Electricals Limited How Bajaj Electricals beat the Amazons and Flipkarts at their own game
3 L'Oreal Paris Search Beyond Google
4 Lakme Click me, Choose me & Marry me
5 Franklin Templeton iSync

 

BEST MEDIA INNOVATION - PRINT:MAGAZINES : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Lakme Playtime for your pout
2 Tanishq - The Palette Ring Converting single ad into more than 1.28lacs Tanishq Sales officers demonstrating 36 different rings

 

BEST MEDIA INNOVATION : TV-CONSUMER PRODUCTS : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Tata Tea Premium What Odisha taught India
2 Fair & Lovely Cream Saanp, TVT aur Saazish
3 Maybelline Newyork Wake Up. Makeup. Live It Up. Repeat.
4 Bru Instant Wake Up with Bru Instant
5 Alpenliebe Gold Look Amma ! Our idiot box became a gaming console

 

BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Door Step School A street naming event for Social Change.
2 Britannia Industries Limited Smile to be surprised
3 Salaam Bombay An experience that funded education for 200 girls
4 Active Wheel Shuddh Ganga Abhiyaan
5 Rin Rin Career Ready Academy
6 Pepsi Pepsi - When consumers became co-marketers!!
7 Wills Lifestyle Mannequins On A Break

 

BEST MEDIA INNOVATION : TV - SERVICES : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Bharti Airtel DREAM MERCHANT
2 Saffolalife SAve Time to Protect her heart

 

BEST MEDIA INNOVATION : SPONSORSHIP : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Britannia Industries Limited Taking the Red Carpet to Dharavi
2 Lakme Bang Baaja Baaraat
3 Nestle Nestle, Marathons & Fauja Singh:: ENDURANCE through Thick & Thin

 

BEST MEDIA INNOVATION : DIGITAL - DISPLAY : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Royale with Teflon A peep into the life of a Visionary Banner
2 Airtel India World's largest single day sampling exercise
3 Vodafone India Building Relevance through right targeting, right communication and right context
4 Nissan Ignite the Excitement with Programmatic
5 Garnier Men How we created 2.5MN advisers using technology!
6 Vodafone For consumers who wanted to "do more", We created media which "did more" to showcase brand proposition "do more"
7 Bharti Airtel CITIES NEVER SLEEP!
8 Parachute Advansed Body Lotion PABL - Weather Triggered Banners - Display

 

 

 

DAY 5 - FRIDAY, 26TH AUGUST, 2016

 

BEST INTEGRATED CAMPAIGN : MEDIA : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Bajirao Mastani Our Mast Strategy for Bajirao Mastani

 

BEST MEDIA INNOVATION - PRINT:DAILIES : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Clinic Plus Shampoo Unbreakable Hair
2 Bharti Airtel A SIM-PLE DOORSTEP DELIVERY
3 Kellogg's India Kellogg ABP Print Innovation

 

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Brooke Bond Red Label 6 Pack Band
2 Ariel Ariel Share The Load : Celebrities & their parents come together to teach laundry lessons
3 Britannia Dub to Jump
4 L'Oreal Paris L'OREAL PARIS - How we got Aishwarya Rai to call 4 Mn users?

 

BEST INTEGRATED CAMPAIGN - SERVICES : Presentation Duration = 10 minutes

No.Brand NameCaption Title
1 Amazon.in Indians want more choice... "Aur Dikhao"
2 Saffola Life This WHD Take Time Out to Protect Her Heart

 

BEST MEDIA INNOVATION : BRANDED CONTENT : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Brooke Bond Red Label 6 Pack Band
2 Pepsi Pepsi - When consumers became co-marketers!!
3 Dove A Terribly Tiny Tale attempts a Big change
4 Bagpiper Lights Camera Action by Bagpiper
5 Lakme Beauty content gets a makeover
6 Ariel Ariel Share the Load : A New Tapestry Of 'Content' On The Cultural Fabric Of India
7 Lakme Bang Baaja Baaraat
8 Kellogg's Chocos COCO BAN GAYA ONLINE SUPERSTAR

 

BEST MEDIA INNOVATION : DIGITAL - MOBILE : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Active Wheel Lo Kar Lo Baat
2 Garnier Men How we created 2.5MN advisers using technology!
3 Pureit PUREIT CARES FOR CHENNAI
4 Kinderjoy Kinderjoy Story Station
5 HUL Multibrand Kheloge Toh Jeetoge
6 Vodafone For consumers who wanted to "do more", We created media which "did more" to showcase brand proposition "do more"
7 Lifebuoy Paanch Ki Paathshaala
8 Lifebuoy Before Iftar Time, It's Lifebuoy Time
9 Rin Rin Career Ready Academy
10 Religare Securities The world's first native securities trading platform on mobile

 

BEST MEDIA INNOVATION - AMBIENT MEDIA : Presentation Duration = 7 minutes

No.Brand NameCaption Title
1 Door Step School The world's first streets named after street kids.
2 Wills Lifestyle Mannequins On A Break
3 Britannia Industries Limited Smile to be surprised
4 Cadbury Bubbly Silk Now Bubbled up for Joy
5 Nicotex Nicotex From 'No Smoking' in flight to Quit Smoking

 

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form