EMVIE 2015: Shortlisted Case Studies for Presentation

Duration : All Innovation Categories = 7 Minutes and other categories = 10 minutes

DAY 1 : Monday, 31st August, 2015 at Manik Sabhagriha, Bandra

BEST MEDIA INNOVATION - DIGITAL - VIDEO : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare CASTROL ACTIV BIKES CASTROL ACTIV - ASIA'S FIRST LIVE HANGOUT ON LIGHT BOX
2 MediaCom Communications Gillette Gillette The Best A FAN Can Get
3 Mindshare Lenovo Bleat for India
4 MediaCom Communications Duracell Duracell - 10X Power In Your Hand
5 Mindshare Idea NOT A BIOGRAPHY BUT A VIDEOGRPAHY
6 Maxus TataSky Game of Torrents
7 Mindshare Lenovo By Gamers for gamers
8 Mindshare KELLOGGS CORNFLAKES MISSION INTERCEPTION:: KELLOGG'S WALE GUPTAJI KI FAMILY

BEST MEDIA RESEARCH / ANALYTICS - PROPRIETORY DATA : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Maxus Vodafone To Be or Not To Be ... on IPL
2 Lodestar UM Coca-Cola SIBE' Model: Framework to influence offline Brand Preference
3 Madison Media Various Brands Managing the Good, the Bad and the Ugly
4 Mindshare Saavn Yes! Real Time optimization on TV, is possible.
5 Maxus agency research Psychoinformatica Data science meets psychological insights to re-engineer business growth
6 Lodestar UM Coca-Cola Belongingness The Next Model

BEST ONGOING MEDIA CAMPAIGN : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 MediaCom Communications Gillette Gillette Shave India Movement
2 Madison Media Saffolalife Saffolalife World Heart Day: Protecting the Nations Heart
3 PHD India Hindustan Unilever Kan Khajura Tesan
4 Madison Media Cadbury Dairy Milk A Sweet decade Cadbury Dairy Milk
5 Mindshare Kissan Kissanpur - Where what you grow is what you eat
6 Madison Media Cadbury Celebrations Toh Iss Diwali app Kise Khush Karenge

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 MediaCom Communications Whisper Ultra Touch the pickle: Broke taboo. Period
2 Interactive Avenues Pvt. Ltd. Dettol Dettol BSI Integrated
3 Mindshare KELLOGG CHOCOS 365 DAYS OF FUNNECTIONS
4 MediaCom Communications Ariel Ariel removes the stain of 'INEQUALITY' in 1 wash - 'Share the load'

BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 DDB Mudra Group Lenskart Eye For An Eye
2 MEC India Colgate Palmolive (India) Ltd Sugar Receipt
3 DDB Mudra Group Nutralite Health Cha Shree Ganesh
4 Madison Media Saffolalife This World Heart Day, Mark your attendence where it matters the most

BEST MEDIA INNOVATION - OUT OF HOME : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 DDB Mudra Group ZEE NEWS THE MISUNDERSTOOD SCOREBOARD
2 Havas Media Group India Halonix Technologies Ltd. Halonix Safer City
3 Madison Media Cadbury Celebrations Take Celebrations to the Indian Army- People Powered Diwali

DAY 2 : Tuesday, 1st September, 2015 at Manik Sabhagriha, Bandra

BEST MEDIA INNOVATION - DIRECT MARKETING : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 MEC India Colgate Palmolive (India) Ltd Sugar Receipt
2 Lodestar UM Zest from Tata Motors The Key To Opportunity

BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS.50 CRORES ANNUAL BILLING : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Tonic Media Sony Entertainment Televison The Longest Social Interview

BEST MEDIA RESEARCH / ANALYTICS - ANALYTICS/DATA TECHNOLOGY : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Maxus Agency Research Synapse - The Bellwether for Social TV in India
2 MEC India Colgate Palmolive (India) Ltd Sugar Receipt
3 Mindshare Star India Expression Engine
4 Lodestar UM Zest From Tata Motors Pictionalytics - the science of photo analytics for brands
5 Maxus Agency Research T2D - Measuring real-time impact of TV on Platform Traffic
6 Lodestar UM Agency Research Movie Oracle

BEST MEDIA INNOVATION - RADIO : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare Clinic Plus Radio Ki Pehli Picture
2 Mindshare Brooke Bond Red Label Red Label Tea "Stories of Togetherness"
3 Mindshare CASTROL MAGNATEC ONE BRAND - 101 CONSUMERCIALS

BEST MEDIA INNOVATION - CINEMA : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Lodestar UM TATA Safari Storme The Real SUV becomes a Real Hero

BEST MEDIA STRATEGY - CONSUMER PRODUCTS : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Lodestar UM Amul How Amul went Trend Spotting to create brand conversations
2 Madison Media Cadbury Celebrations Take Celebrations to the Indian Army- India Unites
3 Mindshare Pepsodent Toothpaste Pepsodent - 'Kyunki Seekhane ki Koi Umar Nahi Hoti!'
4 Lodestar UM Coca-Cola Zero Buzziest Launch- Coca-Cola Zero
5 Maxus Tata Tea Agni Jaagore redefines the value equation for Rural India Using the Holy Trinity of Data, Technology and Content
6 Madison Media Cadbury Dairy Milk Fans of Joy
7 Mindshare Closeup Toothpaste Closeup - Getting Small Town India Closer
8 MediaCom Communications Whisper Ultra Touch the pickle: freedom from period taboos

BEST MEDIA STRATEGY - MEDIA : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare Hotstar HOTSTAR - Building the Solo Brigade
2 Mindshare Indian Super League Come on India Lets Football

BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 MEC India Colgate Palmolive (India) Ltd Sugar Receipt
2 Performics Nestle Start Healthy Stay Healthy Superbabies Onboard
3 Mindshare Lay's Google Maps went beyond giving directions to people: It now unlocked a treasure!
4 Maxus TataSky Game of Torrents
5 GroupM India CEAT TYRES #DriveSafeDad
6 Mindshare PepsiCo When TV commercial producers became story-tellers!

DAY 3 : Wednesday, 2nd September, 2015 at Manik Sabhagriha, Bandra

BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 GroupM India CEAT TYRES #DriveSafeDad
2 Madison Media Asian Paints Tractor Emulsion Shade Selection Simplified
3 MediaCom Communications Audi A3 A3 -Changing gears with the next big Audi
4 Madison Media Godrej Masterbrand ETCH

YOUNG EMVIE OF THE YEAR : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare Mohammed Faisal Saiyed Playing it my way-Mohammed Faisal Saiyed
2 Maxus Abhishek Chandran Vodafone, Tata Sky
3 Mindshare Payel Ghose Fair & Lovely - The Girl Everybody Loves to Hate
4 Mindshare Shiv Shetty HOW I WON THE INDIAN TEA SABHA ELECTION
5 Mindshare Rashi Mohan Rashi Mohan - The 'What To Do' Ghost

BEST MEDIA INNOVATION - BRANDED CONTENT : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 MediaCom Communications Whisper Ultra Touch the pickle- Broke taboos. Period
2 Mindshare KELLOGG CHOCOS CHANGING THE CANVAS- FROM 30 SEC TO 68640 SECS
3 Madison Media Asian Paints Har Ghar Kuchch Kehta Hai
4 Mindshare Hindustan Unilever Limited MTV@ the Movies - Marketer Turns Story-teller
5 Initiative Durex MTV RexTalk
6 Madison Media Nihar Shanti Amla Change, not charity
7 Mindshare Lenovo Bleat for India
8 MediaCom Communications Ariel Daag Acche Nahin Hain...Ariel removes the stain of Inequality in 1 wash - Share The Load

BEST MEDIA STRATEGY - SERVICES : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Lodestar UM Kansai Nerolac Paints THE NEROLAC-U CAN INITIATIVE:How we created a new medium of communication and placed "a Nerolac ambassador" in people's homes
2 Maxus TataSky Game of Torrents
3 Madison Media Saffolalife This World Heart Day, take the first step to protect HER heart
4 SMG Convonix Axis Bank My Idea of Progress
5 Madison Media The Smartphone Network Matching their pace!
6 MediaCom Communications Carwale.com Chasing the Cars
7 Mindshare BSLI BSLI: Khud ko kar Buland

BEST MEDIA INNOVATION - TV - MEDIA : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare Star India Driving "Buzz" through the 'Not' so Idiot Box

BEST MEDIA INNOVATION - DIGITAL - SOCIAL MEDIA : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare Lay's Google Maps went beyond giving directions to people: It now unlocked a treasure!
2 Madison Media Saffolalife #Protectherheart
3 Msix Nicotex #UquitIquit Movement
4 Mindshare Pepsi Pepsi's Preemptive Strike on Social Media
5 Madison Media Saffola Masala Oats Creating a social community of healthy foodies
6 Mindshare IBM Score With Data

DAY 4 : Thursday, 3rd September, 2015 at Manik Sabhagriha, Bandra

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 MediaCom Communications Whisper Ultra Touch the pickle: Broke taboos. Period
2 Mindshare Mountain Dew When season failed, the pop culture prevailed
3 MediaCom Communications Ariel When Celebrities joined hands to remove the stain of inequality in 1 wash - Share The Load
4 Mindshare Sunsilk Movie Star becomes the Brand Manager
5 Madison Media Cadbury Dairy Milk Spreading the Joy with Amitabh Bachchan

BEST MEDIA STRATEGY - CONSUMER DURABLES : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Lodestar UM Zest from Tata Motors Zesttrigerred
2 Madison Media Asian Paints Tractor Emulsion Transforming TV Serial Homes Into Asian Paints' Colour Store
3 Maxus Hero MotoCorp Ismart Hero Ismart Mobile Locator
4 MediaCom Communications Skoda Skoda Zeal - Best Media Strategy
5 OMD India Racold Spreading Warmth on Winter Mornings
6 Maxus Hero MotoCorp First Time Bike sold Online

BEST MEDIA INNOVATION - DIGITAL - SEARCH : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Maxus TataSky Everywhere TV - The Power of Real Time Marketing
2 Interactive Avenues Pvt. Ltd. Book My Show Book My Show- Brand Campaign
3 Maxus TataSky Game of Torrents

BEST MEDIA INNOVATION - DIGITAL - MOBILE/HAND HELD DEVICES : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Maxus Google India Pvt Ltd Hangout without Internet
2 GroupM India CEAT TYRES #DriveSafeDad
3 Mindshare NIKE How Nike 'Risked Everything' on Mobile
4 GroupM Dialogue Factory International Advertising Association Ungli Uthao
5 Mindshare Lay's Google Maps went beyond giving directions to people: It now unlocked a treasure!
6 Madison Media Mediker Anti-Lice Treatment Mediker creates Personalized Radio Stations on Mobile
7 Maxus Tata Tea Gold PO49 Elections: The Forgotten 49
8 Mindshare Castrol Power Biking India's first ever 'co-created' app
9 Maxus TataSky Everywhere TV - The Power of Real Time Marketing

BEST MEDIA INNOVATION - PRINT (MAGAZINES) : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare KELLOGG CHOCOS COCO KI KAHANI, KALIA-THE CROW KI ZUBANI
2 Maxus Tanishq Divide and Rule: How we coverted 2 National Magazines into 10 Regional Magazines?
3 MediaCom Communications Whisper Ultra Touch the pickle: Freedom from taboos

BEST MEDIA RESEARCH / ANALYTICS - EXISTING DATA : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Lodestar UM Agency Research Movie Oracle
2 Msix SAB TV Framework to build growth roadmap
3 Lodestar UM Zest From Tata Motors Pictionalytics - the science of photo analytics for brands

BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare KELLOGG CHOCOS CHANGING THE CANVAS- FROM 30 SEC TO 68640 SECS
2 Mindshare Crocin How did Crocin become a celebrity

DAY 5 : Friday, 4th September, 2015 at Hall of Culture, Nehru Centre

BEST INTEGRATED CAMPAIGN - MEDIA : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare Star India Kabaddi... Kabaddi... Kabaddi…

BEST MEDIA INNOVATION - SPONSORSHIPS : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Lodestar UM Microsoft Empowering A Billion
2 Mindshare KELLOGG CHOCOS Changing the template from Sponsorship to Ownership
3 Madison Media Fevikwik Fevikwik Super Minute
4 Initiative Dettol Oginal Soap Banega Swach India
5 Mindshare Pond's Cold Cream Pond's ki Kahani - Neelesh Misra ki Zubani
6 Maxus Myntra I #Liveforlikes
7 Madison Media Saffola Masala Oats The Smarter Way to Stay Fit
8 MediaCom Communications Duracell Duracell - 10X Power In Your Hand
9 Madison Media Cadbury Bournvita Over 40 Top celebrities of India become the role Model of Tayyari

BEST MEDIA INNOVATION - TV - CONSUMER DURABLES : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Madison Media Asian Paints Har Ghar Kuchch Kehta Hai
2 Madison Media Asian Paints Tractor Emulsion Transforming TV Serial Homes Into Asian Paints Colour Store

BEST MEDIA INNOVATION - AMBIENT MEDIA : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 MEC India Colgate Palmolive (India) Ltd Sugar Receipt
2 DDB Mudra Group Nutralite Health Cha Shree Ganesh

BEST INTEGRATED CAMPAIGN - SERVICES : Presentation Duration = 10 minutes

NOAgency NameBrand NameCaption Title
1 OMD India Tourism Australia Welcome to Restaurant Australia!
2 Madison Media Saffolalife This World Heart Day, take the first step to protect HER heart
3 Maxus Linkedin Get a Job

BEST MEDIA INNOVATION - TV - SERVICES : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Maxus Vodafone When fans became celebrities

BEST MEDIA INNOVATION - PRINT (DAILIES) : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Mindshare Kissan Kissanpur - A single ad cultivated 2,00,000 farms!
2 Madison Media Saffolalife This World Heart Day, Mark your attendence where it matters the most
3 Lodestar UM Zest from Tata Motors The Key To Experience

BEST MEDIA INNOVATION - DIGITAL - DISPLAY : Presentation Duration = 7 minutes

NOAgency NameBrand NameCaption Title
1 Maxus TataSky Game of Torrents
2 Mindshare Lay's Google Maps went beyond giving directions to people: It now unlocked a treasure!
3 SMG Convonix OLX Phone bana SellPhone
4 Maxus Vodafone India Vodafone Amplify - An Innovation that turned Onlookers to Curators
5 Madison Media Parachute Advansed Aromatherapy Oil Gifting a pause
6 FoxyMoron Castrol Activ Cling On To Football
7 Maxus TataSky Everywhere TV - The Power of Real Time Marketing
8 Mindshare CASTROL ACTIV BIKES CASTROL ACTIV - ASIA'S FIRST LIVE HANGOUT ON LIGHT BOX
9 MediaCom Communications Ariel India Wanted a Life Partner who is willing to share the Load

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form