EMVIES 2014: Shortlisted Case Studies

BEST MEDIA STRATEGY - CONSUMER PRODUCTS

NOAgency NameBrand NameCaption Title
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections
2 PHD India Hindustan Unilever Kan Khajura Tesan
3 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations
4 OMD India Johnson's Baby Share the language of love 2013
5 Madison Media Infinity Saffola Masala Oats The Tastiest Way To Stay In Shape
6 Madison Media Pinnacle Cadbury Celebrations Songs For Sisters
7 Mindshare Clinic Plus My Mom - My Best Friend
8 Madison Media Pinnacle Cadbury Celebrations Take Some Effort, Make Some Time
9 Lodestar UM Coca Cola Coke Studio Feel The Music

BEST MEDIA STRATEGY - CONSUMER DURABLES

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Tata Safari Storme Taking The Nation By Storme
2 Lodestar UM Mahindra Maxximo Mini Van Mahindra Maxximo Mini Van A guardian to our children
3 Madison Media Infinity Asian Paints - Corporate Celebrating Beautiful Homes... The Engagement Journey…

BEST MEDIA STRATEGY - SERVICES

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Maxus Tata Sky+ HD Making Complex Simple and Simple Magical
2 Lodestar UM Microsoft Office 365 Cloudonomics-Microsoft Office 365 SME Take it to the next level
3 Lodestar UM Kansai Nerolac Paints U CAN - It Just Takes You and a Can

BEST MEDIA STRATEGY - MEDIA

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Vizeum India MTV India MTV Rock the Vote

BEST MEDIA INNOVATION - RADIO

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 OMD India Sony ET KBC on Radio
2 Mindshare Idea Idea 121- The IVRS Radio Station
3 Mindshare Closeup Toothpaste Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand
4 Madison Media Pinnacle Cadbury Celebrations Songs For Sisters

BEST MEDIA INNOVATION - DIRECT MARKETING

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 DDB Mudramax Birla Sun Life Insurance The Last Telegram
2 ibs Old Spice Building India's first responsive social brand
3 Madison Media Infinity Mediker Anti-Lice Treatment Naturals How Mediker Created LifeLong Conversations In Rural India

BEST MEDIA INNOVATION - CINEMA

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM GCMMF (Amul) Piyo Doodh- Bhaag Milkha Bhaag
2 Mindshare Kan Khajura Tesan Mobile is the New TV
3 Mediacom Communications Pvt. Ltd. Volkswagen SKSE

BEST MEDIA INNOVATION - OUT OF HOME

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Milestone Brandcom The Times of India Farmer Suicide
2 DDB Mudramax Star Jalsha Jhiliks Wedding- Live Invitation in a billboard
3 DDB Mudramax Star Plus Shakuni Innovation - Hands & Chaukas
4 Rapport Outdoor Advertising Pvt. Ltd. Kissan Kissanpur
5 Lodestar UM Mumbai Traffic Police Talking While Driving Kills

BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections
2 Mindshare Pepsi Your Familiar TV Set Converted into World's Largest Music Stage
3 Mindshare Knorr Souppy Noodles Knorr Soup Noodles Khao, Bheem Ka Dost Ban Jao
4 Mindshare Kwality Walls Paddlepop Happiness of Ice Cream & Fun of Jelly

BEST MEDIA INNOVATION - TV - CONSUMER DURABLES

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Infinity Asian Paints - Corporate Har Ghar Kuch Kehta Hai

BEST MEDIA INNOVATION - TV - SERVICES

NO SHORTLIST

BEST MEDIA INNOVATION - TV - MEDIA

NO SHORTLIST

BEST MEDIA INNOVATION - SPONSORSHIP

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Tata Safari Storme Safari Storme 24 : Redefining The Sponsorship Rules
2 Maxus Tata Tea Gold PO49 IIFA : Birth of a Movement driven by Role Models
3 OMD India Stayfree Women for Change Stayfree Mujhe Pankh De Do - Inspiring Women to be the change
4 Madison Media Goodknight Advanced Fast Card Machchar Honge Fattack Se Furr

BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING PROPRIETARY DATA

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Maxus Titan Eye+ Retail Expansion Contraction!
2 Lodestar UM Sprite Sprite Teen Till I Die
3 Maxus Agency Research If the Facts don't fit the theory, change the theory!!!!
4 Lodestar UM Amul Behind the Value Exchange
5 Maxus Chandrika - Wipro """No Client is as Scary as An Innocent One"""

BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING EXISTING DATA

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Tata Safari Storme Matchmaker : A Tool for Brand Partnerships
2 Madison Media Pinnacle Mondelez What Social Media Does
3 Maxus Agency Research I Know which half of my advertising is a waste

BEST MEDIA RESEARCH / ANALYTICS : BEST USE OF ANALYTICS / DATA TECHNOLOGY

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Tata Safari Storme Matchmaker : A Tool for Brand Partnerships
2 Maxus Titan Eye+ Retail Expansion Contraction!
3 Lodestar UM Johnson and Johnson Baby Massage Oil The Magic of Touch
4 Lodestar UM Coca Cola Adopting RFR For Media For Coca Cola India

BEST MEDIA INNOVATION - AMBIENT MEDIA

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Kansai Nerolac Paints U CAN - It just takes You and a Can
2 Madison Media Pinnacle Cadbury Dairy Milk Purple, New Colour Of Friendship
3 Mindshare Heineken Heineken Inner Voice
4 Maxus Nokia Lumia 720 The Great Escape
5 Mindshare Kellogg's Kellogg's Breakfast Cabs
6 Lodestar UM Amul How Amul made 1 lac people eat 50 litres of Ice Cream in a single day!
7 Madison Media Pinnacle Cadbury Gems T20 World Cup
8 Mediacom Communications Pvt. Ltd. Gillette Social Experiment
9 Madison Media Pinnacle Cadbury Bournville Give In To The Dark

BEST MEDIA INNOVATION - DIGITAL (SEARCH)

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Interactive Avenues Carzonrent Weather Intelligence
2 Mediacom Communications Pvt. Ltd. Snickers Yu are not you whn youre hungry
3 Maxus Vodafone India Vodafone Recharge within Search Ads
4 iProspectCommunicate2 Cleartrip API Wizardry means that we can now have our cake and eat it too!

BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 ibs Kotak Jifi The world's first Twitter Banking
2 ibs Old Spice Building a Mantastic brand online in less than 3 months
3 PHD India Be Beautiful Vlog-On!
4 MEC Reliance Life Insurance #Greatestfan
5 Madison Media Infinity Royale Aspira Cherished Memories # Speechless
6 Vizeum India MTV India MTV Rock the Vote
7 Madison Media Ceat 2 Wheelers Tyre Ceat MTV Chase The Monsoon

BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Maxus Tata Tea Media that Changed the role of women in Indian Elections
2 PHD India Hindustan Unilever Kan Khajura Tesan
3 Mediacom Communications Pvt. Ltd. Snickers A Story About Hungry Minds & Fingers That Misspell
4 Maxus Nokia Lumia 720 The Great Escape
5 Mindshare Castrol Power 1 Appiness for the bikers by the biker
6 Maxus Tata Sky+ HD 8PM Match vs. 8PM Traffic

BEST MEDIA INNOVATION - DIGITAL (DISPLAY)

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 SMG Convonix Samsung India Electronics No Touch Banner
2 Maxus Tata Sumo Gold India's First Simulated Multi-terrain Test Drive In A Banner!
3 Maxus Tata Sky + HD Making Complex Simple and Simple Magical
4 Mindshare Nike India Make Every Yard Count
5 ibs Old Spice Mantastic Me - The World's first user created web banner campaign
6 Maxus Hero Corporate Mileage Campaign

BEST MEDIA INNOVATION - DIGITAL (VIDEO)

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 PHD India Be Beautiful Vlog-On!
2 Madison Media Pinnacle Cadbury Bournville Tape a Tweet
3 PHD India Toni & Guy Hair Meet Wardrobe

BEST ONGOING MEDIA CAMPAIGN

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Mediacom Communications Pvt. Ltd. Gillette Shave India Evolution
2 Mindshare Kissan Kissanpur- Where What You Grow Is What You Eat!
3 Mindshare Closeup Toothpaste Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand
4 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates a Self Sustaining Ecosystem To Engineer coversations

BEST MEDIA INNOVATION - BRANDED CONTENT

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare Kan Khajura Tesan Mobile is the New TV
2 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections
3 Madison Media Infinity Asian Paints Corporate Har Ghar Kuch Kehta Hai
4 Lodestar UM Coca Cola Coke Studio Season 3 : Delivering Talkable Experiences
5 OMD India Stayfree Women for Change Stayfree Mujhe Pankh De Do - Inspiring Women to be the change

BEST MEDIA INNOVATION - PRINT (DAILIES)

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Pinnacle Cadbury Dairy Milk Silk A Newspaper With Heart
2 OMD India Johnson's baby When newspaper started smelling like babies!
3 Maxus Dulux Weathershield Sun Reflect Dulux Weathershield keeps summers cool

BEST MEDIA INNOVATION - PRINT (MAGAZINES)

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Immortalizes Rural Kids As Cartoon Characters
2 Mediacom Communications Pvt. Ltd. Gillette Social Experiment
3 Lodestar UM Coca Cola Spreading Ummeedo Wali Dhoop
4 Mindshare TRESemme The Cosmo - TRESemme Affair

BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 DDB Mudramax Birla Sun Life Insurance The Last Telegram
2 Maxus Nokia Lumia 720 The Great Escape
3 Lodestar UM Amul How Amul made 1 lac people eat 50 litres of Ice cream in a single day!
4 Maxus Vodafone India Selfie 2.0 - World's Largest Selfie Photograph
5 Mindshare Heineken Heineken Inner Voice
6 Maxus Tata Tea Gold PO49 IIFA: Birth of a Movement driven by Role Models
7 DDB Mudramax Zydus SugarFree Natura Sugarfree Modak
8 Madison Media Pinnacle Cadbury Dairy Milk What A Goal By Chocogulla

BEST INTEGRATED CAMPAIGN - MEDIA

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare Star Sports Star Sports Refresh

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections
2 Lodestar UM Coca Cola Coke Studio Connecting with Youth
3 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations
4 Maxus Tata Tea Premium Walk the talk: Individual steps to eradicate gender discrimination
5 Mediacom Communications Pvt. Ltd. Gillette Shave India 6 - UnShaven is UnBathed

BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Tata Safari Storme Taking the nation by Storme

BEST INTEGRATED CAMPAIGN - SERVICES

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Microsoft Office 365 Cloudonomics- Microsoft Office 365 SME Take it to the next level
2 MEC Reliance Life Insurance #Greatestfan

OTHER CATEGORIES - The following three categories will not feature in

computation of Agency and Client of the Year Award.

YOUNG EMVIE OF THE YEAR

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Mindshare Kellogg Anaaj ka Nashta, Kellogg SpecialK Alka Bhavnani
2 Maxus Tata Tea Premium / Tata Gemini / Tata Tea Gold Vikesh Jain
3 Maxus Kotak, Tata Tea, L'Oreal Paris Tejkaran Singh Bajaj
4 Madison Media Infinity Mediker Anti-Lice Treatment Naturals, Saffola Masala Oats Rhea Joey Alphonso
5 DDB Mudramax na Samyak Chakrabarty
6 Mediacom Communications Pvt. Ltd. Smile Officer Apeksha Wallia

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 Lodestar UM Tata Safari Storme 24 : Co-starring Anil Kapoor and Safari Storme
2 Mindshare Idea Making Bollywood's biggest celebrities our de-facto endorsers
3 Carat Media Services India Pvt. Ltd. Philips LED Lighting Philips LED Lighting Launch - See What Light Can Do
4 Maxus Tata Tea Gold PO49: Bollywood For Change

BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS. 50 CRORES ANNUAL BILLING

NO.AGENCY NAMEBRAND NAMECAPTION TITLE
1 ibs Kotak Jifi Building the world's first social media bank
2 ibs Old Spice Building a Mantastic brand online in less than 3 months

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form