EMVIES 2010: Case Study Shortlist

SHORTLISTED CASE STUDIES FOR PRESENTATION ON THURSDAY, 12TH AUGUST 2010

BEST MEDIA RESEARCH

NO
AGENCY NAME
CASE STUDY
1 Mindshare
Pepsico India Holdings Pvt. Ltd.-"One Plus One Equals Three"-Finally, a way to measure the "Multiplier effects"
2 OMD
PcP - Purchase Cycle Planner
3 Lodestar UM
Sponsorship Evaluator - A Tool to predict performance of programming properties on television
4 Madison Media Infinity
Mediker Natural - Lice, Damned Lice & Statistics
BEST MEDIA INNOVATION - PRINT
NO.
AGENCY NAME
CASE STUDY
1 Mediacom Media
Volkswagen - The roadblock that took India by storm…
2 Mindshare
Surf Excel - Surf Excel 'Nanhe Patrakaar'
3 Mediacom Media
Volkswagen - Volkswagen Polo : TOI with a hole…
4 Mindshare
Idea Cellular Ltd. - Advertiser Funded Cricket Comic
5 Mudra Max
Reliance Mobile - Network in Your Paper
6 Maxus
Indian Premier League - World's first print advertising through co-creation.
BEST MEDIA INNOVATION - DIRECT MARKETING
NO.
AGENCY NAME
AGENCY NAME
1 Lodestar UM
ICICI Group Global Private Clients:Spicing-up relationships - Essence Of Life - Spices In India
2 Madison Media Infinity
Cadbury Dairy Milk - "Khush hai har office aaj Pehli Tareekh Hai"
BEST MEDIA INNOVATION - AMBIENT MEDIA / OUT OF HOME
NO.
AGENCY NAME
CASE STUDY
1 Ogilvy Action
Castrol India Ltd. (Castrol GTX) - Castrol GTX Relaunch Activity
2 TELiBrahma Convergent Communications Pvt. Ltd.
Toyota Fortuner - Experience the art of power on your Mobile
3 Mindshare
Domex - Domex provides germ free toilets in Indian Railways
4 Mudra Max
HBO - Vampire Mirrors : HBO True Blood
5 Mindshare
Idea Cellular Ltd. - Yes, it is Possible
5 Mudra Max
National Association for the Blind - May I Help You
BEST MEDIA INNOVATION - DIGITAL
NO.
AGENCY NAME
CASE STUDY
1 Mindshare
AXE - Call Me!
2 Mindshare
Lipton Yellow Label - Lipton's Stay Sharp Jigsaw Challenge
3 Mindshare
Star Plus-Sach Ka Saamna - "The World's first Online Lie Detector"-Television's moment of truth on Social Media!
4 Mindshare
Idea Cellular Ltd. - "Used Mobile - Saved Paper"
BEST MEDIA INNOVATION - CINEMA
NO.
AGENCY NAME
CASE STUDY
1 Mindshare
Godrej Appliances Range - Godrej Aladin-"Make a Wish Offer"-"Yeh Campaign Poora Filmy Hai"
2 Maxus
Vodafone - Do not disturb! The Power of Guilt Marketing
3 Lodestar UM
Fortis Hospital - Building a hospital brand using cinema
4 Maxus
Nokia - India's first 'Cinesode'
5 Motivator
Havells RCCB & MCB - Havells - Shock Laga Kya ?
6 Maxus
Nokia - Now your Favorite Movie is just a "WIDGET" away…
BEST MEDIA INNOVATION - EVENTS
NO.
AGENCY NAME
CASE STUDY
1 Madison Media Infinity
Tata Tea - Vrath Yatra
2 Mudra Max
National Association for the Blind - May I Help You
3 Mindshare
Brooke Bond Taj Mahal - Taj Enlighten Film Society
4 Mudra Max
Wrigley's - Mumbai Smiles
5 Maxus
Red Bull - Is Your Media Worth a Conversation?

SHORTLISTED CASE STUDIES FOR PRESENTATION ON FRIDAY, 13TH AUGUST 2010

BEST MEDIA STRATEGY- CONSUMER PRODUCTS

NO
AGENCY NAME
CASE STUDY
1 Mindshare
Quaker Oats - Quaker Oats on a Mission to make India Heart Healthy
2 Mediacom Communications Pvt. Ltd.
Gillette Mach 3 - W.A.L.S. (Women Against Lazy Stubble)
3 Mindshare
Dove Shampoo - Making Her "See-Think-Do" Differently
4 Lodestar UM
Garnier Light Eye Roll On - Wake Up to Garnier's new innovation Light Eye Roll On
BEST MEDIA STRATEGY-CONSUMER DURABLES
NO.
AGENCY NAME
CASE STUDY
1 Mediacom Media
Volkswagen - Driving top-gear to India….
2 Maxus
Nokia - Zero TVC Approach : How Zero Yielded 1 Million
BEST MEDIA STRATEGY- SERVICES
NO.
AGENCY NAME
AGENCY NAME
1 Mindshare
Tourism Ireland - The amazing race to Ireland
2 Maxus
Vodafone - The Magic of One!
3 Lodestar UM
Tata DOCOMO - CREATE!
4 Maxus
Vodafone - Thank You MR. Steve Jobs!
5 Lodestar UM
TATA Photon+ - A Synonym for Speed
6 Maxus
Vodafone - From awareness to conversion in 30 seconds!
BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY
NO.
AGENCY NAME
CASE STUDY
1 Mudra Max
PAA - The Film God Speaks on India's Biggest Religion
2 Maxus
Indian Premier League - World's first print advertising through co-creation.
3 Mudra Max
3 Idiots - National launch & advertising of India's hightest grossing Bollywood film ever
BEST INTEGRATED CAMPAIGN
NO.
AGENCY NAME
CASE STUDY
1 Mediacom
Gillette Mach 3 - W.A.L.S.-Women Against Lazy Stubble
2 Madison Media Infinity
Tata Tea - Khilana Bandh Pilana Shuru
3 Mudra Max
3 Idiots - National launch and advertising of India's highest grossing Bollywood film ever
4 Mindshare
Idea Cellular Ltd. - A Paperless World is Possible
5 Mudra Max
Shell Foundation - Gossips through the window
6 Madison Media Infinity
Cadbury Dairy Milk - Aaj Pehli Tareekh Hai
BEST MEDIA INNOVATION - RADIO
NO.
AGENCY NAME
CASE STUDY
1 Mindshare
Vim Liquid - "Jamna Bai Vim Gel Layi"
2 Maxus
Vodafone - The Magic of One!
3 Mindshare
Idea Cellular - Radio aur Mobile ki Jugalbandi
4 Maxus
Vodafone - World's First! A brand gets wedding invitation from its consumer!!
5 Lodestar UM
Tata DOCOMO - "STATION DOCOMO"
6 Madison Media Infinity
Tata Tea - Vrath Karo , Desh Ko Indigestion Ho Gayi Hai
BEST MEDIA INNOVATION - TV
NO.
AGENCY NAME
CASE STUDY
1 Mindshare
Fair & Lovely - Fair & Lovely Choo Lo Aasman
2 Maxus
Tata Sky - Making Friends : Giving face to 'Brand Recall'
3 Mudra Max
PAA - The Film God Speaks on India's Biggest Religion
4 Maxus
Nokia - Zero TVC Approach : How Zero Yielded 1 Million
5 Madison Media Infinity
Cadbury Dairy Milk - "Pehli Tareekh" - Khush Hai India, Aaj Pehli Tareekh hai
6 Maxus
Tanishq-Bhagwad Gita - India's first Virtual Store on TV

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