EMVIEs 2009 Case Study Presentations

THE ADVERTISING CLUB BOMBAY
EMVIES 2009
SHORTLISTED CASE STUDIES FOR PRESENTATION ON FRIDAY, 14TH AUGUST, 2009 = 25
 
NO. CATEGORY AGENCY NAME CASE STUDY
1 BEST MEDIA INNOVATION - PRINT Starcom Mediavest Group Aircel - World of Possibilities 
    Mediaedge:cia Zee Tamil - Wake Up to Tamil
    Mindshare Surf - Playground is a Classroom without Walls ……
    Maxus Tanishq Aleya - Tanishq Magic Mirror
    Lodestar Universal Tata Nano - How WE SAID IT UnCommonly
       
2 BEST MEDIA INNOVATION - DIRECT MARKETING Lodestar Universal TIMES OOH - You are in the News!
    Mudra Max Park Avenue Shirts - Iron Man
    Lodestar Universal Amul Ice Cream - Amul Ice Cream Khao, Star Plus pe Aao
       
3 BEST MEDIA INNOVATION - AMBIENT MEDIA / OUT OF HOME Mudra Max Park Avenue Shirts - Iron Man
    Lodestar Universal Tata Nano - Nano ya Na maano!
    Mudra Max Hindustan Times Newspaper - Opinion Poll
       
4 BEST MEDIA INNOVATION - DIGITAL Mindshare Star World - "Matt the Mind Reader"
    Tribal DDB India Idea Cellular - Idea Mobile Roadie Challenge
    Mindshare Lux - Lux Provocateur
    Mindshare AXE - 11/11, the day that almost all young Indians gasped with chocolate on Internet screens.
       
5 BEST MEDIA INNOVATION - CINEMA Maxus Tata Sumo Victa - India's First Lyricode
    Mates-Madison Teamwork FP & E Pvt. Ltd. Asian Paints Kids World - Chalk Board & Glow Wall : Bhoothnath
    Maxus Reebok - Reebok Just Did It, Impossible is Nothing!
    P9 Integrated - A division of Percept Ltd. Asian Paints Limited - Multiplex on Ground Movie Association of Asian Paints - Bhoothnath
    Maxus Sonata 101 Collection - Carpet Bombing with Cinema
    Mates-Madison Teamwork FP & E Pvt. Ltd. Maybelline Moisture Extreme : Dostana
    Mindshare Sunsilk - Sunsilk Styles Bollywood
       
6 BEST MEDIA INNOVATION - EVENTS Mindshare Virgin Mobile- Live Stunt/Advertising with a bollywood potboiler flick, lights, camera…Brand Launch!
    Mudra Max TVS Scooty - Women on Wheels
    Mindshare Wheel - Touring Talkies in Jatra
THE ADVERTISING CLUB BOMBAY
EMVIES 2009
SHORTLISTED CASE STUDIES FOR PRESENTATION ON MONDAY, 17TH AUGUST, 2009 = 34
 
NO. CATEGORY AGENCY NAME CASE STUDY
1 BEST MEDIA RESEARCH Madison Media Infinity Cadbury Perk - Is Continuity the Only Remedy?
    Mediaedge:cia Agency Research - Future gazing into IPL 2
    Madison Media Infinity Cadbury Dairy Milk - Weight Management!
       
2 BEST MEDIA STRATEGY- CONSUMER PRODUCTS  Mindshare Nimbooz - Unlocking Potential of the 'Ekdum Asli Indian Refresher'
    Madison Media Infinity Cadbury Celebrations - Special Diwali Pack : Media Convergence
    Mindshare Kurkure - Kurkure Family 'Adopts' a New Member!
    MediaCom Media India Pvt. Ltd. Gillette Mach 3 - India Votes : To shave OR Not to shave
    Mindshare Dove Soap - The Ultimate Test
       
3 BEST MEDIA STRATEGY-CONSUMER DURABLES Mudra Max TVS Scooty - Women on Wheels
    Maxus Nokia Xpress Music - Redefining the way mobile phones are sold!
    Lodestar Universal Tata Nano  - Utilizing the power of Nanovations
       
4 BEST MEDIA STRATEGY- SERVICES Mindshare Virgin Mobile - Creating a Lighthouse identity for Virgin Mobile in India
    Madison Media Plus BBC World Service Trust - Condom. Say it aloud. 
    Mindshare KFC - 2008 Halving The distance From home To the KFC store
5 BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY  Digital Radio (Mumbai) Broadcasting Ltd. Red FM's Bajaate Raho Awards 2008
    Mindshare Star World - "Matt the Mind Reader"
    Lodestar Universal Radio City - Planet Radio City - How Radio City conquered Cyber space!
       
6 BEST INTEGRATED CAMPAIGN Mindshare Boost - Boost Lets Just Play
    MediaCom Media India Pvt. Ltd. Gillette Mach 3 - India Votes : To shave OR Not to shave
    Maxus Indian Premier League - Weapons of Mass Construction
    Mindshare Surf - Playground is a Classroom Without Walls ……
    Madison Media Infinity Tata Tea  (Jaago Re)
       
7 BEST MEDIA INNOVATION - RADIO Maxus Vodafone -SIX held captive on one frequency
    TME Team Parle G - Genius vs. Guinness!!!
    Maxus Nokia 5800 Xpress Music - Nokia Re-creates the famous "Midas Touch"
    Madison Media Infinity Saffola Life - Listen to your Heartbeat 
    Maxus Fastrack - When Fastrack scripted the world's first non-bloody coup …
       
8 BEST MEDIA INNOVATION - TV Mindshare Frito Lay portfolio of brands - "Adla Badli"
    Madison Media Infinity Cadbury Bournvita - Confidence to Challenge
    Mindshare Boost - Boost Lets Just Play
    MediaCom Media India Pvt. Ltd. Gillette Mach 3 - India Votes : To shave OR Not to shave
    Mindshare  Pond's - Pond's Age Miracle Salaam-E-Ishq - A Salute to Romance
    Maxus Alpenliebe - Wrong Angle is Right Angle
    Madison Media Infinity Tata Tea ( Jaago Re) Vote ya Vaat

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