EFFIE 2010 Short Listed Case Studies

THE ADVERTISING CLUB BOMBAY - EFFIE 2010
SHORT LISTED CASE STUDIES 
CATEGORY : CONSUMER PRODUCTS
A  :  COSMETICS AND TOILETRIES
NO.
Agency
Case Study Campaign Title Client
1 BBDO India Pvt. Ltd. Gillette Mach3 W.A.L.S. (Women Against Lazy Stubble) Gillette India Limited
2 DRAFTFCB Ulka Advertising Pvt. Ltd. Santoor Mistaken Identity Wipro Consumer Care and Lighting
3 JWT Lux Lux Catch Me If You Can Hindustan Unilever Limited
4 McCann Erickson India Pvt. Ltd. Pears Masoom Hindustan Unilever Limited
5 Lowe Lintas Clinic Plus Mere lambe baal kyon nahin? - Why do I not have long hair? Hindustan Unilever Limited
6 Lowe Lintas  Fair and Lovely Winter Fairness Cream Hindustan Unilever Limited
7 Ogilvy & Mather Pvt. Ltd. Dove  Damage Expert Unilever India Ltd.
8 Ogilvy & Mather Pvt. Ltd. Godrej Expert  Godrej Expert Godrej Consumer Products Limited
CATEGORY : CONSUMER PRODUCTS
B  :  BEVERAGES / DRINK, CONFECTIONARY AND FOOD
NO.
Agency
Case Study Campaign Title Client
1 Ogilvy & Mather Pvt. Ltd. Center fresh Talk less work more Perfetti Van Melle India
2 BBDO India Pvt. Ltd. 7UP Make Allu Dance Pepsi Foods Pvt. Ltd.
3 BBDO India Pvt. Ltd. 7UP 7UP Lemon Pattalam (7UP Lemon Gang) Pepsi Foods Pvt. Ltd.
4 BBDO India Pvt. Ltd. Quaker Mission To Make India Heart healthy PepsiCo Holding India Pvt. Ltd.
5 JWT Slice Mango Slice Aamsutra Pepsico India
6 JWT Horlicks I Want It All GlaxoSmithKline Consumer Healthcare Ltd.
7 Rediffusion Young & Rubicam Sugar Free Natura Bhool Gayi Zydus Wellness Ltd
8 Lowe Lintas Tata Tea Jaago Re! Tata Global Beverages
9 Lowe Lintas Knorr Soups Tummy bhi khush mummy bhi khush Hindustan Unilever
10 Ogilvy & Mather Pvt. Ltd. Cadbury Kuch Mithaas Ho Jaye Cadbury India Limited
11 Ogilvy & Mather Pvt. Ltd. Cadbury Dairy Milk  Pehli Taarikh Cadbury India Limited
CATEGORY : CONSUMER PRODUCTS
C  : OTHERS
NO.
Agency
Case Study Campaign Title Client
1 Mudra Group Jockey Just Jockeying Page Industries Ltd.
2 JWT GoodKnight Advanced Activ+ Switch on the Happy Moments Godrej Household Products Ltd.
3 Mudra Group Godrej Ezee '40 da 36' Godrej Consumer Products Ltd.
4 Lowe Lintas Tanishq Jewellery that makes you want to marry. Titan Industries Ltd
5 Ogilvy & Mather Pvt. Ltd. adidas India Marketing Pvt Ltd. Pure Cricket adidas India Marketing Pvt Ltd.
6 Ogilvy & Mather Pvt. Ltd. Fevicol SH Mooch Pidilite Industries Limited
CATEGORY : CONSUMER DURABLES 
A: AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
NO.
Agency
Case Study Campaign Title Client
1 Mudra Group Volkswagen Innovations for Everyone Volkswagen India Private Ltd.
2 Mudra Group New Beetle Curves are back Volkswagen India Private Ltd.
3 Mudra Group Volkswagen Polo German Engineering, Made in India Volkswagen India Private Ltd.
4 Lowe Lintas BAJAJ DISCOVER DTS-Si Discover India with the power of 1 liter. Bajaj Auto Ltd.
5 Ogilvy & Mather Pvt. Ltd. Pulsar Pulsar MTV Stunt Mania Bajaj Auto Ltd.
6 Ogilvy & Mather Pvt. Ltd. Pulsar 220 The Fastest Indian Bajaj Auto Ltd.
CATEGORY : CONSUMER DURABLES 
B : OTHERS
NO.
Agency
Case Study Campaign Title Client
1 Contract Advertising India Private Limited American Tourister Survive Mumbai, Survive the World Samsonite South Asia Private Limited
2 JWT Nokia  "MAIN BHI COACH": One team. A Billion Coaches NOKIA INDIA
3 Ogilvy & Mather Pvt. Ltd. Tata Sky Tata Sky Tata Sky Ltd.
CATEGORY : SERVICES
A  :  TELECOM AND RELATED PRODUCTS
NO.
Agency
Case Study Campaign Title Client
1 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo Dare to - Do the new Tata Teleservices Ltd.
2 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo Every second counts Tata Teleservices Ltd.
3 Lowe Lintas Idea Cellular Use Mobile Save Paper Idea Cellular Limited
4 Lowe Lintas Idea Cellular Walk When You Talk Idea Cellular Limited
5 Ogilvy & Mather Pvt. Ltd. Vodafone  Pujo Vodafone Essar East Limited
CATEGORY : SERVICES
B  :  FINANCIAL SERVICES, INCLUDING BANKING AND INSURANCE ETC.
NO.
Agency
Case Study Campaign Title Client
1 JWT  ING Vysya Bank Jiyo Easy (Live Easy) ING Vysya Bank
2 Ogilvy & Mather Pvt. Ltd. ICICI Prudential Life Insurance Company Smart Kid Pragati Ki Anokhi Paathshala ICICI Prudential Life Insurance Company
3 Bates 141 TATA AIG Life Insurance Company Limited Sukhi Dukhi TATA AIG Life Insurance Company Limited
4 BBDO India Pvt. Ltd. Aviva  The Great Wall of Education Aviva Life Insurance Company India Ltd.
5 JWT Birla Sun Life Wealth with Protection Solutions Even Gods Can Feel Insecure Birla Sun Life Insurance Co. Ltd.
CATEGORY : SERVICES
C: OTHERS
NO.
Agency
Case Study Campaign Title Client
1 Mudra Group 3 Idiots The Complete Idiot's Guide to Movie Promotions Reliance Big Pictures
2 Mudra Group The Economic Times Economic Times - The Power of Ideas - Start Up Bennett, Coleman & Co. Ltd.
3 Mudra Group Femina For all the women you are Worldwide Media Publication
4 Lowe Lintas ET NOW Right Time l Right Place Times Global Broadcasting Company Ltd.
5 Lowe Lintas Hindustan Times It is Time. HT Media Ltd
6 Ogilvy & Mather Pvt. Ltd. Star Plus Reframing entertainment for the Indian Woman  Star India Pvt. Ltd.
7 Ogilvy & Mather Pvt. Ltd. Tata Sky Actve English Tata Sky Ltd.
8 Ogilvy & Mather Pvt. Ltd. Breakthrough Bell Bajao Breakthrough
CATEGORY : CORPORATE ADVERTISING
NO.
Agency
Case Study Campaign Title Client
1 Dentsu Communications Pvt. Ltd. Aircel Save Our Tigers Aircel Limited
2 JWT Nokia Planet ke Rakhwaale NOKIA INDIA
3 Mudra Group  National Association for the Blind May I Help You? National Association for the Blind
4 Mudra Group  Volkswagen Innovations for Everyone Volkswagen India Private Ltd.
CATEGORY : INTERNET ADVERTISING
NO.
Agency
Case Study Campaign Title Client
1 Bates 141 Virgin Mobile 'Indian Panga League' Virgin Mobile India
2 Publicis Ambience Campaign India Happy December Campaign India
3 CreativelandAsia Pvt. Ltd. Hippo When Consumers Become Inventory Trackers. Parle Agro Pvt. Ltd.
4 Ogilvy & Mather Pvt. Ltd. Vodafone Vodafone Zoozoos a social media beacon in India Vodafone Essar Limited
CATEGORY : MOBILE ADVERTISING
NO SHORTLIST
CATEGORY :  INTEGRATED ADVERTISING CAMPAIGN
NO.
Agency
Case Study Campaign Title Client
1 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo  Do the new Tata Teleservices Ltd.
2 BBDO India Pvt. Ltd. Gillette Mach3 W.A.L.S. - Women Against Lazy Stubble Gillette India Limited
3 JWT Pepsi The Game Pepsi Foods Private Limited
4 Mudra Group 3 Idiots  The Complete Idiot's Guide to Movie Promotions Reliance Big Pictures
5 Lowe Lintas Knorr Soups Tummy bhi khush mummy bhi khush Hindustan Unilever
6 Lowe Lintas Knorr Soupy Noodles Kha ke peeyoo ya peeke khao Hindustan Unilever
7 Lowe Lintas Idea Cellular Use Mobile, Save Paper Idea Cellular Limited
8 Lowe Lintas Tata Tea Jaago Re! Tata Global Beverages
9 Ogilvy & Mather Pvt. Ltd. Vodafone  Vodafone Zoozoos Part Deux - what went into making the sequel bigger than the original. Vodafone Essar Limited
CATEGORY : RETAIL
NO.
Agency
Case Study Campaign Title Client
1 Contract Advertising India Pvt. Ltd. Shoppers Stop Start Something New Shopper's Stop Limited
2 Mudra Group EZONE Zero Margin Pantaloon Retail India Limited
3 Lowe Lintas  Tanishq Jewellery that makes you want to marry. Titan Industries Ltd
CATEGORY : HEALTHCARE
NO.
Agency
Case Study Campaign Title Client
1 Grey Worldwide (India) Pvt. Ltd. Breathe Right Breathe Right : Happily ever after GlaxoSmithKline Beecham
2 JWT Benadryl Good night Johnson & Johnson Limited
3 Mudra Group Calcium Sandoz Agdam Pagdam Tagdam Novartis India Ltd.
CATEGORY :DAVID v/s GOLIATH
NO.
Agency
Case Study Campaign Title Client
1 Bates 141 MAX BUPA Health Comes First Max Bupa Health Insurance Company Ltd
2 Bates 141 Virgin Mobile 'Indian Panga League' Virgin Mobile India
3 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo Dare to - Do the new Tata Teleservices Ltd.
4 Mudra Group Godrej Ezee '40 da 36' Godrej Consumer Products Ltd
5 Lowe Lintas BAJAJ DISCOVER DTS-Si Discover India with the power of 1 liter. Bajaj Auto Ltd.
6 CreativelandAsia Pvt. Ltd. Hippo When Consumers Become Inventory Trackers Parle Agro Pvt. Ltd

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