"EFFIEs 2009" Shortlisted Case Studies

THE ADVERTISING CLUB BOMBAY
EFFIE 2009
SHORT LISTED CASE STUDIES
 
No. Agency Case Study Campaign Title Client
  CONSUMER PRODUCTS
1 Ogilvy & Mather Pvt. Ltd. Center fresh Keeps the Mouth Locked Perfetti Van Melle India Pvt. Ltd.
2 Ogilvy Advertising Limca Fresh Ho Jao Coca-Cola Pvt. Ltd.
3 Ogilvy Advertising Sprite Seedhi Baat.No Bakwaas Coca-Cola Pvt. Ltd.
4 JWT Kellogg's Special K Be Special Kellogg India
5 JWT Horlicks Discoveries for a better life Glaxo SmithKline Consumer HealthCare
6 McCann Erickson India Pvt. Ltd. Stayfree AllNight Savdhan - Attention Johnson & Johnson Ltd.
7 Arc Worldwide - Leo Burnett Tata Tea Jaagore One Billion Votes Tata Tea Ltd.
8 Lowe Lintas TATA Tea Jaago Re ! Tata Tea Limited
9 Lowe Lintas & BBH Asiapac AXE Call Me Hindustan Unilever Limited
10 Lowe Lintas Britannia 50 50 Kabhi Sweet Kabhi Salty! Britannia Industries Limited
11 Ogilvy & Mather Pond's The Cinderella Effect : The Journey from Mass to Class Unilever India Ltd.
12 Ogilvy & Mather Advertising Cadbury Dairy Milk How Cadbury won the match! Cadbury India Limited
13 1 Rediffusion Kaya Let your skin talk Kaya Limited

CONSUMER DURABLES
1 Bates141 Fiat Linea Admiration Guaranteed Fiat India Automobiles Limited
2 Contract Advertising (India) Limited Asian Paints Tractor Emulsion Budget Wedding Asian Paints Limited
3 Mudra Group TVS Scooty Women on Wheels TVS Motors
4 Lowe Lintas Havells Shock Laga -(Got a Shock?) Havells India Ltd.
5 Lowe Lintas Maruti Suzuki SX4 SX4 - Men are back Maruti Suzuki India Limited
6 Lowe Lintas Fastrack He says, She says! Titan Industries Limited
7 Ogilvy & Mather Advertising Bajaj Pulsar Pulsar Mania Bajaj Auto Limited
8 Ogilvy & Mather Advertising Tata Sky Tata Sky, Sodhiji Tata Sky Ltd.
  SERVICES
1 JWT India The Times of India, Chennai A year in the life of Chennai Bennett, Coleman & Co. Ltd.
2 Bates141 Virgin Mobile Building A Youth Brand In A Youthful Country Virgin Mobile India Pvt. Ltd
3 Ogilvy & Mather Advertising Pvt. Ltd. Sakshi Andamaina Repu (Move to tomorrow) Jagati Publications Pvt. Ltd.
4 Lowe Lintas Idea What an Idea ! Idea Cellular Limited
5 Ogilvy & Mather Pvt. Ltd. Indian Premier League (IPL) Building India's ONLY Successful Domestic Sporting League Indian Premier League
6 Ogilvy & Mather Pvt. Ltd. Vodafone Chhota Credit Vodafone Essar Ltd.
7 Ogilvy & Mather Pvt. Ltd. Vodafone Call Conference Vodafone Essar Ltd.
8 Ogilvy & Mather Pvt. Ltd. Vodafone Happy to help Vodafone Essar Ltd.
9 Ogilvy & Mather Pvt. Ltd. Vodafone Vodafone Zoozoos - The story of an iconic campaign Vodafone Essar Ltd.
10 Rediffusion Y&R Pvt. Ltd. Airtel Voice SMS Bharti Airtel Ltd.
11 Rediffusion Y&R Pvt. Ltd. Airtel M commerce Bharti Airtel Ltd.
12 Rediffusion Y&R Pvt. Ltd. Airtel Airtel Nokia HBO Bharti Airtel Ltd.
  CORPORATE ADVERTISING
1 JWT Indian National Congress Aam Aadmi ke Badte Kadam Indian National Congress
2 Mudra Communications Pvt. Ltd. The Economic Times Power of Ideas Bennett, Coleman & Co. Ltd.
3 Mudra Communications Pvt. Ltd. Union Bank of India Your dreams are not yours alone Union Bank of India
4 Mudra Group Shell Foundation Khidki Amma - Gossips through the window Shell Foundation
5 Ogilvy & Mather India Pvt. Ltd. IDBI Bank Ltd. Not just for the big boys...
IDBI Bank Ltd.
  INTERNET ADVERTISING
1 Ignitee Digital Solutions Pvt. Ltd. Ministry of Tourism, India Incredible India's Atithi Devo Bhavah Ministry of Tourism
2 Draftfcb Ulka Advertising Pvt. Ltd. Maybelline Instant glow! L'Oreal India Private Limited
3 Ogilvy & Mather Pvt. Ltd. Lipton Yellow Label The World's Largest Online Collaborated Jigsaw Challenge Hindustan Unilever Limited
  MOBILE ADVERTISING
1 Lowe Lintas & BBH Asiapac AXE Call Me Hindustan Unilever Limited
2 Ogilvy & Mather Pvt. Ltd. Vodafone Vodafone Zoozoos on your mobile Vodafone Essar Ltd.
  INTEGRATED ADVERTISING CAMPAIGN
1 JWT The Times of India Teach India The Times of India
2 Lowe Lintas TATA Tea Jaago Re! Tata Tea Limited
3 Ogilvy & Mather Advertising Tata Sky+ Tata Sky+ Launch Tata Sky Ltd.
4 Ogilvy & Mather Pvt. Ltd. Vodafone Happy to help Vodafone Essar Ltd.
5 Ogilvy & Mather Pvt. Ltd. Vodafone Vodafone Zoozoos - The Story of an iconic campaign Vodafone Essar Ltd.
6 Rediffusion Y& R Pvt. Ltd. Airtel Voice SMS Bharti Airtel Ltd.
7 Rediffusion Y& R Pvt. Ltd. Airtel Joy of Running Bharti Airtel Ltd.
8 Rediffusion Y& R Pvt. Ltd. Airtel M commerce Bharti Airtel Ltd.
9 Rediffusion Y& R Pvt. Ltd. Bharti Airtel Ltd. Impatience is the new life Bharti Airtel Ltd.

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