EFFIE 2007 Results

THE ADVERTISING CLUB BOMBAY
EFFIE 2007 RESULTS
CATEGORY : SERVICES
Sr Agency Case Study Campaign Title Client G/S/B
1 Lowe ICICI Prudential Retirement Solutions Retire from work, not life ICICI Prudential Life Insurance Ltd. BRONZE
2 Ogilvy & Mather (India) Pvt. Ltd. (Bang.) Worldspace There is so much to Hear Worldspace India Pvt. Ltd. BRONZE
CATEGORY : CORPORATE ADVERTISING
Sr Agency Case Study Campaign Title Client G/S/B
1 Bates David Enterprise Marico Uncommon Sense Marico Ltd. GOLD
2 Lowe USAID -Yehi Hai Sahi Condom Bindaas Bol! PSP-One, Abt Associates GOLD
CATEGORY : CONSUMER DURABLES
Sr Agency Case Study Campaign Title Client G/S/B
1 Ogilvy & Mather India Pvt. Ltd. (Delhi) Motorola From No. 4 to No. 2 Motorola India Pvt. Ltd. SILVER
2 Lowe Maruti Suzuki Alto Alto - Fuel Efficiency Maruti Suzuki Ltd. SILVER
3 Ogilvy & Mather Pvt. Ltd. Asian Paints Apex Ultima Asian Paints Apex Ultima: Aan Do! Asian Paints Limited SILVER
4 FCB-Ulka Advertising Pvt. Ltd. (Delhi) Hero Honda Pleasure Why should boys have all the fun? Hero Honda Motors Ltd. SILVER
5 Ogilvy & Mather India Pvt. Ltd(Delhi) MotoFlip MotoFlip-People will talk! Motorola India Pvt. Ltd. GOLD
CATEGORY : INTEGRATED ADVERTISING CAMPAIGN
Sr Agency Case Study Campaign Title Client G/S/B
1 Ogilvy & Mather Pvt. Ltd Cadbury Dairy Milk Miss Palampur Cadbury India Ltd. SILVER
2 Contract Advertising (India) Pvt. Ltd. HSBC MyHOME Fight against Home Loan Disorder HSBC SILVER
3 Ogilvy & Mather (India) P. Ltd (Bang) Hutch Hutch Ranga Shankara Theatre Festival Hutchison Essar South Ltd. GOLD
CATEGORY : CONSUMER PRODUCTS
Sr Agency Case Study Campaign Title Client G/S/B
1 McCann Erickson (India) Pvt. Ltd. Saffola Saffola: World Heart Day Campaign Marico Industries Ltd. BRONZE
2 Lowe Dabur Honey Chini Ko Maaro Dhakka (Knock sugar away) Dabur India Ltd. BRONZE
3 Leo Burnett Tide Bollywood Blockbuster Procter & Gamble (S) Pte. Ltd. BRONZE
4 Publicis Ambience Advertising Pvt. Ltd. Nihar Naturals Jasmine Hair Oil Aami Nandini Marico Ltd. BRONZE
5 McCann Erickson (India) Pvt. Ltd (Delhi) Big Babol Bade Kaam ki Cheez Perfetti Van Melle India Pvt. Ltd. BRONZE
6 Lowe Wheel Matching mind share to market share! Hindustan Unilever BRONZE
7 JWT Sunsilk Sunsilkgangofgirls.com Hindustan Unilever SILVER
8 McCann Erickson (India) Pvt. Ltd (Delhi) Happydent White Happydent White Palace Perfetti Van Melle India Pvt. Ltd. GOLD
CATEGORY : INTERNET ADVERTISING
Sr Agency Case Study Campaign Title Client G/S/B
1 OgilvyOne Worldwide Mentos Mentos Helpline Perfetti Van Melle India Pvt. Ltd. BRONZE
GRAND EFFIE : Lowe  -   USAID -Yehi Hai Sahi  -  Condom Bindaas Bol!
MARICO UNCOMMON SENSE AWARD : JWT - Sunsilk - Sunsilkgangofgirls.com
YAHOO! BIG IDEA CHAIR AWARD : McCann Erickson (India) Pvt. Ltd (Delhi) - Happydent White - Happydent White Palace
People's Choice Award for The Best Case Study Presentation : Lowe - USAID -Yehi Hai Sahi - Condom Bindaas Bol!
Brand Equity Bravery Award - Lowe - ICICI Prudential Retirement Solutions - Retire from work, not life
EFFIE AGENCY OF THE YEAR : OGILVY & MATHER
EFFIE CLIENT OF THE YEAR : PSP-ONE, ABT ASSOCIATES

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