EFFIE 2018 Shortlisted Case Studies

1. CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE

Sr. No.Brand NameCampaign Title
1 SAVLON Adding health to hands
2 STAYFREE IT'S JUST MY PERIOD
3 LIVON SERUM HOW LIVON TURNED INTO A 'BESTIE' FROM A 'HAS BEEN'
4 DETTOL MAKING THE INVISIBLE VISIBLE
5 Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE
6 Harpic India's Newest Status Symbol
7 HARPIC Toilet - Ek Shame Katha
8 Parachute Advansed Hot Oil #MagicOfWarmth
9 Parachute Advansed Body Lotion #ConfidentInMySkin


2. CONSUMER PRODUCTS - BEVERAGES & DRINKS

Sr. No.Brand NameCampaign Title
1 B Natural No Pulp Fiction
2 Sprite Sprite talking bottle
3 Mirinda #ReleaseThePressure
4 Lipton How we gained share by losing belly fat
5 NESTLE INDIA Creating a coffee loving generation in a tea-drinking country


3. CONSUMER PRODUCTS - CONFECTIONARY & FOOD

Sr. No.Brand NameCampaign Title
1 Bingo! Potato Chips Return of The Real
2 Pizza Hut Dominos Loves Pizza Hut!
3 Chupa Chups Chupa Chups - Take fun seriously
4 Saffola Stand up for your heart
5 Saffola Masala Oats Breakup with Junk


4. CONSUMER PRODUCTS - OTHERS

Sr. No.Brand NameCampaign Title
1 Goodknight Getting Moms to love Outdoors
2 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)
3 PAN BAHAR James Bond gets Pan Bahar to be the talk of town
4 Odomos The 'Uniform' Approach to Behavior Change
5 Ghadi Detergent #SaareMaelDhoDaalo
6 SURF EXCEL "PoRubPo"
7 Surf Excel Neki Ek Ibadat
8 Active Wheel Reinventiing Wheel


5. CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

Sr. No.Brand NameCampaign Title
1 Bajaj Dominar Haathi Mat Paalo (Don't buy a white elephant)
2 Datsun redi-GO Datsun redi-GO - India's First Car Election Campaign.
3 Tata Hexa How a mass car brand successfully launched a premium SUV?
4 TATA XENON YODHA THE WARRIOR TRUCK
5 Droom.in How Technology Beat Humans!
6 Bajaj Avenger The Liberation World
7 CEAT CEAT IT HELPS - PUTTING SAFETY FIRST
8 TVS SCOOTY ZEST HIMALAYAN HIGHS


6. CONSUMER DURABLES - ELECTRONIC GOODS

Sr. No.Brand NameCampaign Title
1 Blue Star How a decimal stopped remote fights in the bedroom
2 Samsung India Samsung Galaxy A9 Pro Bold Shorties
3 Dell Foundation For a Better Tomorrow


7. CONSUMER DURABLES - OTHERS

Sr. No.Brand NameCampaign Title
1 EXIDE THE BATTERY THAT CARES
2 Sonata ACT Manzil Pe Nazar
3 Orient Electric Wake India up to FND (Fan Noise Discomfort)
4 Royale Play How Royale Play found a new canvas to play on
5 Orient Electric TUBELIGHTS ARE NOT A BRIGHT IDEA.
6 A.O. Smith A.O. Smith Selling a water purifier without selling purity


8. SERVICES - TELECOM & RELATED PRODUCTS

Sr. No.Brand NameCampaign Title
1 Vodafone India Free vs. Quality - India's most beloved couple Asha-Bala settle the debate.
2 Airtel Durga Pujo experience turned 360-degree by Airtel 4G - #OpenPujo360 winning battles and hearts


9. SERVICES - FINANCIAL SERVICES

Sr. No.Brand NameCampaign Title
1 Max Life Insurance Empower Protect
2 Association of Mutual Funds in India (AMFI) Mutual Funds Sahi Hai
3 Visa India #KindnessIsCashless
4 Axis Bank Home Loans with 12 EMIs Off
5 Paytm India's first digital candy
6 Paytm Helping India conquer Note-Bandi
7 Paytm Increasing the emotional worth of a mobile transaction
8 IDFC Bank Banking Nibhao
9 IDFC Bank - Bharat Banking Bank in a box


10. SERVICES - MEDIA & ENTERTAINMENT

Sr. No.Brand NameCampaign Title
1 Star Plus Nayi Soch
2 Hotstar Torrents Morghulis
3 SONY MAX 10 Saal Aapke Naam - An ode to the diverse fans of IPL


11. SERVICES - OTHERS

Sr. No.Brand NameCampaign Title
1 Department of Tourism Government of Rajasthan (Jaane Kya Dikh Jaye) You haven't seen it all.
2 J&K Tourism J&K Tourism: Playing up "Warmth" to Counter the "Cold" Narrative on Kashmir
3 Nestaway.com Homes That Don't Discriminate
4 Bill & Melinda Gates Foundation Aadat ki Tarakki
5 Bill & Melinda Gates Foundation When Family Planning had a Better Plan
6 Make My Trip MakeMyTrip International


12. CORPORATE ADVERTISING / REPUTATION

Sr. No.Brand NameCampaign Title
1 INORBIT MALLS (I) PVT. LTD. HOME RUN - NOT HOME BOUND
2 State Bank Of India The Language of Hope
3 Paytm India's Biggest Crash Course in Financial Literacy
4 Dainik Jagran INDIA'S LARGEST COMPETITIVE EXAM
5 REEBOK CELEBRATING 'FIGHTNESS'
6 Vodafone India 100 million strong movement to bring people closer #lookup
7 Hindustan Unilever The See Through Toilet


13. RETAIL

Sr. No.Brand NameCampaign Title
1 Amazon.in The Unexpected Gift
2 Amazon.in Lets Prepare For Diwali Together
3 eBay India #ThingsDontJudge
4 BIG BAZAAR GRAHPRAVESH (Inaugurating Home)
5 Big Bazaar India's first & only nationwide GST Demo
6 Paytm PayTM Gold: India's Digital Tijori


14. HEALTHCARE

Sr. No.Brand NameCampaign Title
1 Nicotex Friends
2 HealthifyMe Making New Year Health Resolutions, Work Out
3 Indian Association of Palliative Care Last Laugh
4 Narayana Health Opening the door for breast self-examination in rural India
5 Prega News #YourSecondHome
6 The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho
7 Maharashtra Dyslexia Association Dancing Letters
8 Colgate Pocket Dentist


15. B2B

Sr. No.Brand NameCampaign Title
1 IBM 30 day developer challenge
2 Paytm How Paytm won over the Kirana store Uncle
3 Paytm A STICKER THAT BROUGHT HOPE
4 Tally Solutions Tally hai toh tayyar hain


16. INTERACTIVE MARKETING

Sr. No.Brand NameCampaign Title
1 Association of Mutual Funds in India (AMFI) Mutual Funds Sahi Hai
2 eBay India #ThingsDontJudge
3 Durex "Durex gets into denims" - gets India and the world talking about sex
4 Vodafone India Farmer BnB - The world's first rural BnB to enhance livelihoods
5 Paytm PayTM Gold: India's Digital Tijori
6 PayTM Marrying A Cultural Ritual Into A Digital Product
7 Mirinda #ReleaseThePressure
8 Tata Motors, TAMO Racemo A car that took the internet for a ride!
9 Sita - Warrior of Mithila Sita - Warrior of Mithila
10 PUMA Women, Do You
11 Colgate Pocket Dentist


17. SMALL TOWN & RURAL MARKETING

Sr. No.Brand NameCampaign Title
1 Apollo Krishak Gold Man Over Machine
2 UNICEF EVERY HALF COUNTS
3 Dettol DETTOL GERMBURSTERS
4 Bill and Melinda Gates Foundation Aadat ki Tarakki
5 HARPIC India's newest Status symbol
6 HARPIC Toilet - Ek Shame Katha
7 Narayana Health Opening the door for breast self-examination in rural India
8 Bill & Melinda Gates Foundation When Family Planning had a Better Plan
9 IDFC Bank - Bharat Banking Bank in a box


18. REGIONAL

Sr. No.Brand NameCampaign Title
1 Amazon.in The Unexpected Gift
2 MTR MAKING SAMBAR HOT IN THE TELUGU BELT
3 HUL- Hamam #GoSafeOutside
4 Airtel Durga Pujo experience turned 360-degree by Airtel 4G-#OpenPujo360 winning battles and hearts
5 Horlicks Hunger to grow
6 Aashirvaad Moving the Bengali from articulation to action
7 Rin Advance Powder Rin The Water Conservation Story
8 Amazon.in Amazon.in Tamil Nadu: Making Online Shopping Tamil Nadu's cup o' kaapi


19. DIRECT MARKETING

Sr. No.Brand NameCampaign Title
1 Project Nanhi Kali STORYBOOKS FIND A WAY
2 Paytm A DIRECT MAILER THAT RESTARTED BUSINESS FOR SMALL SHOPKEEPERS
3 Maharashtra Dyslexia Association Dancing Letters
4 Colgate Pocket Dentist


20. EXPERIENTIAL MARKETING / BRAND EXPERIENCE

Sr. No.Brand NameCampaign Title
1 Star Plus Wear Her Name, Nayi Soch
2 Vodafone India 100 million strong movement to bring people closer #lookup
3 Project Nanhi Kali STORIES MAKE PEOPLE CARE
4 Godrej HIT Why a nudge is better than a push: A case study by Godrej HIT
5 Big Bazaar India's first & only nationwide GST Demo
6 CEAT tyres CEAT IT HELPS - PUTTING SAFETY FIRST
7 Asian Paints Untold stories of colour
8 Paytm India's first digital candy
9 HealthCare atHOME AN UNFORGETTABLE REMINDER FOR FORGETFULNESS
10 HARPIC The Most Unpleasant Experience
11 Paytm Marrying A Cultural Ritual Into A Digital Product
12 Narayana Health Opening the door for breast self-examination in rural India
13 SAVLON Adding fun to hygiene
14 The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho
15 Maharashtra Dyslexia Association Dancing Letters
16 Samsung India Samsung Galaxy A9 Pro Bold Shorties
17 PayTM A STICKER THAT BROUGHT HOPE
18 Indian Association of Palliative Care Last Laugh
19 Government of India (Client: I&B Ministry/ NFDC) Making Of Developed India Fest (M.O.D.I. Fest)


21. EFFIE FOR GOOD

Sr. No.Brand NameCampaign Title
1 Indian Air Force Daughters To The Defence
2 Savlon Adding fun to hygiene
3 Vodafone India Farmer BnB - The world's first rural BnB to enhance livelihoods
4 Nestle India Ltd. SPARKING A MOVEMENT FOR GIRL CHILD EDUCATION
5 The Humsafar Trust Combat people's anti-transgender hysteria in public toilets
6 Godrej HIT Why a nudge is better than a push: A case study by Godrej HIT
7 UNICEF EVERY HALF COUNTS
8 Indian Association of Palliative Care Last Laugh
9 Narayana Health Opening the door for breast self-examination in rural India
10 IndusInd Bank THE OTHER MEN IN BLUE
11 Live Love Laugh Live Love Laugh - Dobara Poocho
12 Maharashtra Dyslexia Association Dancing Letters
13 World For All World for All


22. DAVID V/S GOLIATH

Sr. No.Brand NameCampaign Title
1 Wild Stone How "Kunal" helped Wild Stone to move from the locker room to the living room
2 SAVLON Adding health to hands
3 Airbnb India Private Limited Getting Indians to #LiveThere
4 Hotstar Torrents Morghulis
5 Volkswagen AN ATTITUDE WORTH RESPECTING
6 Amazon Prime Video India Ka Naya Primetime
7 Star Gold Select Star Gold Select Launch Campaign


23. INTEGRATED ADVERTISING CAMPAIGN

Sr. No.Brand NameCampaign Title
1 Star Plus Nayi Soch
2 Amazon.in Inspiring India's New Dreamers
3 CEAT Tyres CEAT IT HELPS - PUTTING SAFETY FIRST
4 Vodafone India Free vs. Quality - India's most beloved couple Asha-Bala settle the debate
5 Department of Tourism Government of Rajasthan (Jaane Kya Dikh Jaye) You haven't seen it all.
6 Airbnb India Private Limited Getting Indians to #LiveThere
7 Rin Boond Bachao, Brand Badhao
8 Amazon.in The Large-Hearted festival
9 Durex How Durex's entry into the world of Denim was great for business
10 Chupa Chups Chupa Chups - Take Fun Seriously
11 Goodknight Getting Moms to love Outdoors
12 Mirinda #ReleaseThePressure
13 Aashirvaad Moving the Bengali from articulation to action
14 DETTOL HOW THE ANTISEPTIC LIQUID CAME OUT OF FIRST-AID BOX
15 Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE
16 HARPIC Toilet - Ek Shame Katha
17 Nescafe Creating a coffee loving generation in a tea-drinking country
18 adidas #FanTheFire
19 Bill & Melinda Gates Foundation When Family Planning had a Better Plan
20 Sony Max 10 Saal Aapke Naam - An ode to the diverse fans of IPL
21 Saffola Masala Oats Breakup with Junk
22 The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho
23 SAVLON Adding health to hands


24. BEST ONGOING CAMPAIGN

Sr. No.Brand NameCampaign Title
1 Bournvita Tayyari Jeet Ki
2 Madhya Pradesh State Tourism Development Corporation HOW THE 'HEART OF INCREDIBLE INDIA' WON THE HEARTS OF MILLIONS.
3 Brooke Bond Red Label Swad Apnepan Ka (Taste of Togetherness)
4 The Akanksha Foundation The Joy Exchange
5 Surf Excel Giving The Fight Against Dirt A Karmic Perspective


25. NEW PRODUCT OR SERVICE

Sr. No.Brand NameCampaign Title
1 TATA Motors, TAMO Racemo A car that took the internet for a ride!
2 MTR India ka Breakfast
3 Airbnb India Private Limited Getting Indians to #LiveThere
4 Samsung India Samsung Pay: The Revolutionary Way to Pay
5 Ujjivan BANKING THE UNBANKED


Effie 2017 Entry Form

Emview 2015 - Entry Form

Final EMVIEs 2017