EFFIE 2018 RESULTS

1. CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India GOLD
2 McCann Worldgroup India Harpic India's Newest Status Symbol Reckitt Benckiser India SILVER
3 DDB Mudra Group STAYFREE IT'S JUST MY PERIOD Johnson & Johnson Limited SILVER
4 Ogilvy & Mather Group, India SAVLON Adding health to hands ITC Limited BRONZE
5 DDB Mudra Group LIVON SERUM HOW LIVON TURNED INTO A 'BESTIE' FROM A 'HAS BEEN' Marico Limited BRONZE
6 McCann Worldgroup India Parachute Advansed Body Lotion #ConfidentInMySkin Marico Limited FINALIST
7 McCann Worldgroup India Parachute Advansed Hot Oil #MagicOfWarmth Marico Limited FINALIST
8 McCann Worldgroup India Contributing Agency 1 - Impact Communications DETTOL MAKING THE INVISIBLE VISIBLE Reckitt Benckiser India FINALIST
9 McCann Worldgroup India Contributing Agency 1 - Impact Communications Contributing Agency 2 - Interactive Avenues Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE Reckitt Benckiser India FINALIST

 

2. CONSUMER PRODUCTS - BEVERAGES & DRINKS

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 DDB Mudra Group Contributing Agency 1 - MINDSHARE Lipton How we gained share by losing belly fat Hindustan Unilever Limited SILVER
2 McCann Worldgroup India NESTLE INDIA Creating a coffee loving generation in a tea-drinking country Nestle India Ltd. BRONZE
3 Ogilvy & Mather Group, India Sprite Sprite talking bottle Coca-Cola India Pvt. Ltd. FINALIST
4 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd. FINALIST
5 Grey Worldwide India Pvt. Ltd B Natural No Pulp Fiction ITC Foods Ltd. FINALIST

 

3. CONSUMER PRODUCTS - CONFECTIONARY & FOOD

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Ogilvy & Mather Group, India Pizza Hut Dominos Loves Pizza Hut! Yum Restaurants Marketing Pvt. Ltd. GOLD
2 Ogilvy & Mather Group, India Chupa Chups Chupa Chups - Take fun seriously Perfetti Van Melle India Pvt. Ltd. GOLD
3 McCann Worldgroup India Saffola Masala Oats Breakup with Junk Marico Limited SILVER
4 Ogilvy & Mather Group, India Bingo! Potato Chips Return of The Real ITC Foods Ltd. SILVER
5 McCann Worldgroup India Saffola Stand up for your heart Marico Limited BRONZE

 

4. CONSUMER PRODUCTS - OTHERS

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Hindustan Unilever Limited Surf Excel Neki Ek Ibadat Hindustan Unilever Limited GOLD
2 J. Walter Thompson Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd. Goodknight Getting Moms to love Outdoors Godrej Consumer Products Ltd. SILVER
3 ADK Fortune Communications Pvt. Ltd. Ghadi Detergent #SaareMaelDhoDaalo RSPL Ltd. SILVER
4 McCann Worldgroup India Odomos The 'Uniform' Approach to Behavior Change Dabur India Limited BRONZE
5 Hindustan Unilever Limited SURF EXCEL "PoRubPo" Hindustan Unilever Limited BRONZE
6 DDB Mudra Group PAN BAHAR James Bond gets Pan Bahar to be the talk of town ASHOK & CO. PAN BAHAR LTD. FINALIST
7 Geometry Global Encompass Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness) Hindustan Unilever Limited FINALIST
8 Hindustan Unilever Limited Active Wheel Reinventiing Wheel Hindustan Unilever Limited FINALIST

 

5. CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 TBWA \ India Datsun redi-GO Datsun redi-GO - India's First Car Election Campaign. Nissan Motor India Pvt. Limited SILVER
2 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. TATA XENON YODHA THE WARRIOR TRUCK TATA Motors Limited BRONZE
3 Contract Advertising (India) Pvt. Ltd. Droom.in How Technology Beat Humans! Droom Technology Pvt. Ltd. BRONZE
4 Ogilvy & Mather Group, India CEAT CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited BRONZE
5 FCB Ulka Advertising Private Limited Tata Hexa How a mass car brand successfully launched a premium SUV? Tata Motors Ltd. (Passenger Car Unit) FINALIST
6 Ogilvy & Mather Group, India Bajaj Dominar Haathi Mat Paalo (Don't buy a white elephant) Bajaj Auto Limited FINALIST
7 22feet Tribal Worldwide Private Limited TVS SCOOTY ZEST HIMALAYAN HIGHS TVS Motor Company FINALIST
8 Mullen Lintas, India Bajaj Avenger The Liberation World Bajaj Auto Limited FINALIST

 

6. CONSUMER DURABLES - ELECTRONIC GOODS

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Cheil India Samsung India Samsung Galaxy A9 Pro Bold Shorties Samsung India Electronics Pvt. Ltd. SILVER
2 Grey Worldwide India Pvt. Ltd. Contributing Agency 1 - Krayon Contributing Agency 2 - NEODESYNZ Contributing Agency 3 - RW Promotions Contributing Agency 4 - GoZoop Dell Foundation For a Better Tomorrow Dell International Services Pvt. Ltd. FINALIST
3 FCB Interface Blue Star How a decimal stopped remote fights in the bedroom Blue Star India Ltd. FINALIST

 

7. CONSUMER DURABLES - OTHERS

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Titan Company Ltd. Sonata ACT Manzil Pe Nazar Titan Company Ltd SILVER
2 McCann Worldgroup India Royale Play How Royale Play found a new canvas to play on Asian Paints Ltd. BRONZE
3 McCann Worldgroup India A.O. Smith A.O. Smith Selling a water purifier without selling purity A.O.Smith BRONZE
4 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Contributing Agency 1 - The Social Street EXIDE THE BATTERY THAT CARES Exide Industries Pvt. Ltd. FINALIST
5 Contract Advertising (India) Pvt. Ltd. Orient Electric Wake India up to FND (Fan Noise Discomfort) Orient Electric (A Division of Orient Paper & Industry Ltd.) FINALIST
6 Contract Advertising (India) Pvt. Ltd. Orient Electric TUBELIGHTS ARE NOT A BRIGHT IDEA. Orient Electric (A Division of Orient Paper & Industry Ltd.) FINALIST

 

8. SERVICES - TELECOM & RELATED PRODUCTS

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Ogilvy & Mather Group, India Vodafone India Free vs. Quality - India's most beloved couple Asha-Bala settle the debate. Vodafone India Limited SILVER
2 J. Walter Thompson Airtel Durga Pujo experience turned 360-degree by Airtel 4G - #OpenPujo360 winning battles and hearts Bharti Airtel Limited FINALIST

 

9. SERVICES - FINANCIAL SERVICES

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 McCann Worldgroup India Paytm Helping India conquer Note-Bandi One97 Communication Limited GOLD
2 McCann Worldgroup India IDFC Bank - Bharat Banking Bank in a box IDFC SILVER
3 McCann Worldgroup India Paytm India's first digital candy One97 Communication Limited BRONZE
4 Ogilvy & Mather Group, India Max Life Insurance Empower Protect Max Life Insurance Company Limited BRONZE
5 McCann Worldgroup India Paytm Increasing the emotional worth of a mobile transaction One97 Communication Limited FINALIST
6 J. Walter Thompson Contributing Agency 1 - Mirum Digital Pvt. Limited Association of Mutual Funds in India (AMFI) Mutual Funds Sahi Hai Association of Mutual Funds in India FINALIST
7 McCann Worldgroup India IDFC Bank Banking Nibhao IDFC FINALIST
8 Axis Bank Ltd. Axis Bank Home Loans with 12 EMIs Off Axis Bank Limited FINALIST
9 BBDO India Pvt. Ltd. Visa India #KindnessIsCashless Visa Consolidated Support Services India Pvt Ltd FINALIST

 

10. SERVICES - MEDIA & ENTERTAINMENT

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Hotstar - In House Creative Communications Hotstar Torrents Morghulis Star India Pvt. Ltd. BRONZE
2 DDB Mudra Group Contributing Agecny 1 - Tonic Media Digital Pvt. Ltd. Contributing Agecny 2 - CMGRP (INDIA) PVT. LTD. SONY MAX 10 Saal Aapke Naam - An ode to the diverse fans of IPL Sony Pictures Networks India Pvt. Ltd. FINALIST

 

11. SERVICES - OTHERS

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Ogilvy & Mather Group, India Department of Tourism Government of Rajasthan (Jaane Kya Dikh Jaye) You haven't seen it all. Department of Tourism, Government of Rajasthan GOLD
2 McCann Worldgroup India Bill & Melinda Gates Foundation Aadat ki Tarakki Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) SILVER
3 Publicis Communications Pvt. Ltd. Make My Trip MakeMyTrip International MakeMyTrip.com SILVER
4 J. Walter Thompson Contributing Agecny 1 - Dyuti - Independent Producer Nestaway.com Homes That Don't Discriminate Nestaway Technologies Private Limited SILVER
5 J. Walter Thompson J&K Tourism J&K Tourism: Playing up "Warmth" to Counter the "Cold" Narrative on Kashmir J&K Tourism BRONZE
6 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) FINALIST

 

12. CORPORATE ADVERTISING / REPUTATION

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 McCann Worldgroup India Paytm India's Biggest Crash Course in Financial Literacy One97 Communication Limited GOLD
2 Ogilvy & Mather Group, India Vodafone India 100 million strong movement to bring people closer #lookup Vodafone India Limited SILVER
3 McCann Worldgroup India REEBOK CELEBRATING 'FIGHTNESS' Reebok India Ltd. SILVER
4 McCann Worldgroup India Dainik Jagran INDIA'S LARGEST COMPETITIVE EXAM Jagran Prakashan Ltd. FINALIST
5 DDB Mudra Group State Bank Of India The Language of Hope State Bank of India FINALIST
6 Mindshare Hindustan Unilever The See Through Toilet Hindustan Unilever Limited FINALIST
7 DDB Mudra Group INORBIT MALLS (I) PVT. LTD. HOME RUN - NOT HOME BOUND Inorbit Malls (I) Pvt. Ltd. FINALIST

 

13. RETAIL

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 DDB Mudra Group Contributing Agency 1 - L&K Saatchi & Saatchi BIG BAZAAR GRAHPRAVESH (Inaugurating Home) Future Retail Limited SILVER
2 McCann Worldgroup India Paytm PayTM Gold: India's Digital Tijori One97 Communication Limited BRONZE
3 Ogilvy & Mather Group, India Amazon.in The Unexpected Gift Amazon Seller Services Pvt. Ltd. BRONZE
4 Ogilvy & Mather Group, India Amazon.in Lets Prepare For Diwali Together Amazon Seller Services Pvt. Ltd. FINALIST
5 BBDO India Pvt. LTd. eBay India #ThingsDontJudge EBAY India Pvt. Ltd. FINALIST
6 DDB Mudra Group Contributing Agency 1 - Digital L&K Saatchi & Saatchi Big Bazaar India's first & only nationwide GST Demo Future Retail Limited FINALIST

 

14. HEALTHCARE

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 McCann Worldgroup India Narayana Health Opening the door for breast self-examination in rural India Narayana Health GOLD
2 Medulla Communications Pvt. Ltd. Contributing Agency 1 - A Nineteen Film Pvt Ltd Indian Association of Palliative Care Last Laugh Indian Association of Palliative Care (IAPC) GOLD
3 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation SILVER
4 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association SILVER
5 Ogilvy & Mather Group, India Nicotex Friends Cipla Limited BRONZE
6 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd. BRONZE
7 ADK Fortune Communications Pvt. Ltd. Prega News #YourSecondHome Mankind Pharma Limited BRONZE
8 DDB Mudra Group HealthifyMe Making New Year Health Resolutions, Work Out HealthifyMe Wellness Products and Services Private Limited BRONZE

 

15. B2B

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 McCann Worldgroup India Paytm A STICKER THAT BROUGHT HOPE One97 Communication Limited SILVER
2 Happy mcgarrybowen Tally Solutions Tally hai toh tayyar hain Tally Solutions Private Limited BRONZE
3 Ogilvy & Mather Group, India IBM 30 day developer challenge IBM India Pvt. Ltd. FINALIST
4 McCann Worldgroup India Paytm How Paytm won over the Kirana store Uncle One97 Communication Limited FINALIST

 

16. INTERACTIVE MARKETING

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 McCann Worldgroup India Paytm PayTM Gold: India's Digital Tijori One97 Communication Limited SILVER
2 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd. SILVER
3 Mirum Digital Pvt. Limited Primary Agency 2 - JWT Association of Mutual Funds in India (AMFI) Mutual Funds Sahi Hai Association of Mutual Funds in India BRONZE
4 The 120 Media Collective Tata Motors, TAMO Racemo A car that took the internet for a ride! TATA Motors Limited BRONZE
5 Ogilvy & Mather Group, India Vodafone India Farmer BnB - The world's first rural BnB to enhance livelihoods Vodafone India Limited BRONZE
6 DDB Mudra Group Contributing Agency 1 - Toast Events Pvt. Ltd. PUMA Women, Do You PUMA Sports India Pvt. Ltd. FINALIST
7 Havas Worldwide India Pvt. Ltd. Durex "Durex gets into denims" - gets India and the world talking about sex Reckitt Benckiser India FINALIST
8 BBDO India Pvt. Ltd. eBay India #ThingsDontJudge EBAY India Pvt. Ltd. FINALIST
9 Sideways Consulting LLP Contributing Agency 1 - Moe's Art Contributing Agency 2 - Oktobuzz Sita - Warrior of Mithila Sita - Warrior of Mithila Westland Publications Limited FINALIST
10 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd. FINALIST
11 McCann Worldgroup India PayTM Marrying A Cultural Ritual Into A Digital Product One97 Communication Limited FINALIST

 

17. SMALL TOWN & RURAL MARKETING

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 J. Walter Thompson UNICEF EVERY HALF COUNTS United Nations Children's Fund (UNICEF) India GOLD
2 McCann Worldgroup India Dettol DETTOL GERMBURSTERS Reckitt Benckiser India SILVER
3 McCann Worldgroup India Bill and Melinda Gates Foundation Aadat ki Tarakki Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) SILVER
4 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) BRONZE
5 McCann Worldgroup India Narayana Health Opening the door for breast self-examination in rural India Narayana Health BRONZE
6 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India FINALIST
7 McCann Worldgroup India HARPIC India's newest Status symbol Reckitt Benckiser India FINALIST
8 McCann Worldgroup India IDFC Bank - Bharat Banking Bank in a box IDFC FINALIST
9 J. Walter Thompson Apollo Krishak Gold Man Over Machine Apollo Tyres Limited FINALIST

 

18. REGIONAL

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 McCann Worldgroup India Aashirvaad Moving the Bengali from articulation to action ITC Foods Ltd. SILVER
2 Ogilvy & Mather Group, India HUL- Hamam #GoSafeOutside Hindustan Unilever Limited SILVER
3 The Leo Group India Contributing Agency 1 - Ogilvy & Mather Group, India Amazon.in Amazon.in Tamil Nadu: Making Online Shopping Tamil Nadu's cup o' kaapi Amazon Seller Services Pvt. Ltd. FINALIST
4 FCB India Horlicks Hunger to grow GlaxoSmithKline Consumer Healthcare Ltd. FINALIST
5 Mindshare Primary Agency 2 - JWT Rin Advance Powder Rin The Water Conservation Story Hindustan Unilever Limited FINALIST
6 Ogilvy & Mather Group, India Amazon.in The Unexpected Gift Amazon Seller Services Pvt. Ltd. FINALIST
7 Ogilvy & Mather Group, India MTR MAKING SAMBAR HOT IN THE TELUGU BELT MTR Foods Pvt. Ltd. FINALIST
8 J. Walter Thompson Airtel Durga Pujo experience turned 360-degree by Airtel 4G-#OpenPujo360 winning battles and hearts Bharti Airtel Limited FINALIST

 

19. DIRECT MARKETING

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Famous Innovations Project Nanhi Kali STORYBOOKS FIND A WAY K C Mahindra Education Trust SILVER
2 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association SILVER
3 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd. BRONZE
4 McCann Worldgroup India Paytm A DIRECT MAILER THAT RESTARTED BUSINESS FOR SMALL SHOPKEEPERS One97 Communication Limited BRONZE

 

20. EXPERIENTIAL MARKETING / BRAND EXPERIENCE

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 McCann Worldgroup India PayTM A STICKER THAT BROUGHT HOPE One97 Communication Limited GOLD
2 McCann Worldgroup India Narayana Health Opening the door for breast self-examination in rural India Narayana Health SILVER
3 Ogilvy & Mather Group, India Star Plus Wear Her Name, Nayi Soch Star India Pvt. Ltd. SILVER
4 Medulla Communications Pvt. Ltd. Contributing Agency 1 - A Nineteen Films Pvt. Ltd.Medulla Communications Pvt. Ltd. Contributing Agency 1 - A Nineteen Films Pvt. Ltd. Indian Association of Palliative Care Last Laugh Indian Association of Palliative Care (IAPC) BRONZE
5 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association BRONZE
6 McCann Worldgroup India HARPIC The Most Unpleasant Experience Reckitt Benckiser India FINALIST
7 McCann Worldgroup India Paytm Marrying A Cultural Ritual Into A Digital Product One97 Communication Limited FINALIST
8 McCann Worldgroup India Paytm India's first digital candy One97 Communication Limited FINALIST
9 Ogilvy & Mather Group, India Vodafone India 100 million strong movement to bring people closer #lookup Vodafone Business Services FINALIST
10 Famous Innovations Project Nanhi Kali STORIES MAKE PEOPLE CARE K C Mahindra Education Trust FINALIST
11 McCann Worldgroup India HealthCare atHOME AN UNFORGETTABLE REMINDER FOR FORGETFULNESS Health Care at Home India Pvt. Ltd. FINALIST
12 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation FINALIST
13 Cheil India Samsung India Samsung Galaxy A9 Pro Bold Shorties Samsung India Electronics Pvt. Ltd. FINALIST
14 Ogilvy & Mather Group, India SAVLON Adding fun to hygiene ITC Limited FINALIST
15 Ogilvy & Mather Group, India CEAT tyres CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited FINALIST
16 DDB Mudra Group Asian Paints Untold stories of colour Asian Paints Ltd. FINALIST
17 DDB Mudra Group Contributing Agency 1 - Digital L&K Saatchi & Saatchi Big Bazaar India's first & only nationwide GST Demo Future Retail Limited FINALIST
18 Geometry Global Encompass Government of India (Client: I&B Ministry/ NFDC) Making Of Developed India Fest (M.O.D.I. Fest) National Film Development Corporation FINALIST
19 Ogilvy & Mather Group, India Godrej HIT Why a nudge is better than a push: A case study by Godrej HIT Godrej Consumer Products Ltd. FINALIST

 

21. EFFIE FOR GOOD

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 J. Walter Thompson UNICEF EVERY HALF COUNTS United Nations Children's Fund (UNICEF) India SILVER
2 McCann Worldgroup India Narayana Health Opening the door for breast self-examination in rural India Narayana Health SILVER
3 Medulla Communications Pvt. Ltd. Contributing Agency 1 - A Nineteen Films Pvt. Ltd. Indian Association of Palliative Care Last Laugh Indian Association of Palliative Care (IAPC) SILVER
4 McCann Worldgroup India Live Love Laugh Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation BRONZE
5 Ogilvy & Mather Group, India Savlon Adding fun to hygiene ITC Limited BRONZE
6 Ogilvy & Mather Group, India Vodafone India Farmer BnB - The world's first rural BnB to enhance livelihoods Vodafone India Limited BRONZE
7 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association FINALIST
8 Famous Innovations Nestle India Ltd. SPARKING A MOVEMENT FOR GIRL CHILD EDUCATION Nestle India Ltd. FINALIST
9 Grey Worldwide India Pvt. Ltd. Indian Air Force Daughters To The Defence Indian Air Force FINALIST
10 McCann Worldgroup India World For All World for All World For All FINALIST
11 Ogilvy & Mather Group, India Godrej HIT Why a nudge is better than a push: A case study by Godrej HIT Godrej Consumer Products Ltd. FINALIST
12 TBWA \ India The Humsafar Trust Combat people's anti-transgender hysteria in public toilets The Humsafar Trust FINALIST
13 Dentsu Webchutney IndusInd Bank THE OTHER MEN IN BLUE IndusInd Bank FINALIST

 

22. DAVID V/S GOLIATH

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Hotstar - In House Creative Communications Hotstar Torrents Morghulis Star India Pvt. Ltd. SILVER
2 Ogilvy & Mather Group, India SAVLON Adding health to hands ITC Limited BRONZE
3 Ogilvy & Mather Group, India Primary Agency 2 - Strategic Partners - Sideways Consulting Wild Stone How "Kunal" helped Wild Stone to move from the locker room to the living room McNroe Consumer Products Pvt. Ltd. FINALIST
4 Leo Burnett Amazon Prime Video India Ka Naya Primetime Amazon Seller Services Pvt. Ltd. FINALIST
5 DDB Mudra Group Volkswagen AN ATTITUDE WORTH RESPECTING Volkswagen Groups Sales India Pvt. Ltd. FINALIST
6 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited FINALIST
7 Star India Star Gold Select Star Gold Select Launch Campaign Star India Pvt. Ltd. FINALIST

 

23. INTEGRATED ADVERTISING CAMPAIGN

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Ogilvy & Mather Group, India Contributing Agency 1 - What’s your Problem Brand Solutions Pvt. Ltd.Ogilvy & Mather Group, India Contributing Agency 1 - What’s your Problem Brand Solutions Pvt. Ltd. Amazon.in Inspiring India's New Dreamers Amazon Seller Services Pvt. Ltd. GOLD
2 McCann Worldgroup India Saffola Masala Oats Breakup with Junk Marico Limited SILVER
3 Ogilvy & Mather Group, India Vodafone India Free vs. Quality - India's most beloved couple Asha-Bala settle the debate Vodafone India Limited BRONZE
4 J. Walter Thompson Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd.J. Walter Thompson Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd. Goodknight Getting Moms to love Outdoors Godrej Consumer Products Ltd. BRONZE
5 Ogilvy & Mather Group, India Star Plus Nayi Soch Star India Pvt. Ltd. BRONZE
6 McCann Worldgroup India DETTOL HOW THE ANTISEPTIC LIQUID CAME OUT OF FIRST-AID BOX Reckitt Benckiser India FINALIST
7 J. Walter Thompson Contributing Agency 1 - MindshareJ. Walter Thompson Contributing Agency 1 - Mindshare Rin Boond Bachao, Brand Badhao Hindustan Unilever Limited FINALIST
8 Havas Worldwide India Pvt. Ltd. Durex How Durex's entry into the world of Denim was great for business Reckitt Benckiser India FINALIST
9 Ogilvy & Mather Group, India CEAT Tyres CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited FINALIST
10 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India FINALIST
11 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation FINALIST
12 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited FINALIST
13 Ogilvy & Mather Group, India SAVLON Adding health to hands ITC Limited FINALIST
14 DDB Mudra Group Contributing Agency 1 - Tonic Media Digital Pvt. Ltd. Contributing Agency 2 - CMGRP (INDIA) PVT. LTD.DDB Mudra Group Contributing Agency 1 - Tonic Media Digital Pvt. Ltd. Contributing Agency 2 - CMGRP (INDIA) PVT. LTD. Sony Max 10 Saal Aapke Naam - An ode to the diverse fans of IPL Sony Pictures Networks India Pvt. Ltd. FINALIST
15 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd. FINALIST
16 McCann Worldgroup India Nescafe Creating a coffee loving generation in a tea-drinking country Nestle India Ltd. FINALIST
17 Ogilvy & Mather Group, India Contributing Agency 1 - February Communications Pvt Ltd Amazon.in The Large-Hearted festival Amazon Seller Services Pvt. Ltd. FINALIST
18 Ogilvy & Mather Group, India Department of Tourism Government of Rajasthan (Jaane Kya Dikh Jaye) You haven't seen it all. Department of Tourism, Goverment of Rajasthan FINALIST
19 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) FINALIST
20 McCann Worldgroup India Contributing Agency 1 - Impact Communications Contributing Agency 2 - Interactive Avenues Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE Reckitt Benckiser India FINALIST
21 Cheil India adidas #FanTheFire adidas India Marketing Pvt. Ltd. FINALIST
22 McCann Worldgroup India Aashirvaad Moving the Bengali from articulation to action ITC Foods Ltd. FINALIST
23 Ogilvy & Mather Group, India Chupa Chups Chupa Chups - Take Fun Seriously Perfetti Van Melle India Pvt. Ltd. FINALIST

 

24. BEST ONGOING CAMPAIGN

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 Hindustan Unilever Limited Surf Excel Giving The Fight Against Dirt A Karmic Perspective Hindustan Unilever Limited GOLD
2 Ogilvy & Mather Group, India Brooke Bond Red Label Swad Apnepan Ka (Taste of Togetherness) Hindustan Unilever Limited SILVER
3 Ogilvy & Mather Group, India The Akanksha Foundation The Joy Exchange The Akanksha Foundation SILVER
4 Ogilvy & Mather Group, India Bournvita Tayyari Jeet Ki Mondelez India Foods Ltd. SILVER
5 Ogilvy & Mather Group, India Madhya Pradesh State Tourism Development Corporation HOW THE 'HEART OF INCREDIBLE INDIA' WON THE HEARTS OF MILLIONS. Madhya Pradesh State Tourism Development Corporation Limited BRONZE

 

25. NEW PRODUCT OR SERVICE

Sr. No.Name of AgencyBrand NameCampaign TitleClient NameAWARD
1 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited BRONZE
2 The 120 Media Collective TATA Motors, TAMO Racemo A car that took the internet for a ride! Tata Motors Limited FINALIST
3 Ogilvy & Mather Group, India MTR India ka Breakfast MTR Foods Pvt. Ltd. FINALIST
4 Cheil India Samsung India Samsung Pay: The Revolutionary Way to Pay Samsung India Electronics Pvt. Ltd. FINALIST
5 DDB Mudra Group Ujjivan BANKING THE UNBANKED Ujjivan Small Finance Bank FINALIST

GRAND EFFIE

SERVICES - MEDIA & ENTERTAINMENT
1 Ogilvy & Mather Group, India Star Plus Nayi Soch Star India Pvt. Ltd.

EFFIE INDIA CLIENT OF THE YEAR

One97 Communication Limited

EFFIE INDIA AGENCY OF THE YEAR

McCann Worldgroup India

Effie 2017 Entry Form

Emview 2015 - Entry Form

Final EMVIEs 2017