EFFIE 2016 Shortlisted Case Studies

1. Consumer Products : - Cosmetics and toiletries, personal hygiene.

Sr. No.Brand NameCampaign Title
1 Dabur Red Paste Change your Toothpaste
2 Lifebuoy Future Child
3 Fair & Lovely Ki and Ka. Equal Equal
4 DETTOL Selling hygiene sans fear
5 DETTOL When Dettol became a Ritual
6 Lakmé #SoWeightless
7 Clean & Clear Morning Energy A Fun Facewash That Busts Dull Skin and Dull Spirits
8 Durex When India played D20
9 Stayfree It's Just My Period
10 Parachute Advansed #KhulKeKheloHoli
11 LIVON HAIR GAIN THE MESSENGER IS THE MESSAGE
12 Odomos How Odomos made itself a part of School Uniform

2. Consumer Products : - Beverages and drinks.

Sr. No. Brand Name Campaign Title
1 Bournvita Badam Booster Learning matters
2 Mountain Dew From Fear of Jumping to Fear of Anonymity - How Mountain Dew Built a Lighthouse Brand by Adapting to a Changing India
3 COCA-COLA GETTING COCA-COLA THE LICENSE TO SERVE
4 TE-A-ME Trumping Donald
5 Pepsi Pepsi Thi Pi Gaya -How Pepsi went on Hunger Strike to Bring Back the Magic of Cola
6 Pepsi Jaisa Mood Waisi Pepsi  -  a tale of talking bottles
7 Nescafe Mornings Delivering Coffee without the Cup
8 Brooke Bond Red Label The 6 Pack Band

3. Consumer Products : - Confectionary and food.

Sr. No.Brand NameCampaign Title
1 Cadbury Dairy Milk Silk Bubbly Silk, now bubbled up for Joy
2 Cadbury 5star Good in Getting Lost (Kho Jaane ke Fayde)
3 NESTLE INDIA HOW MAGGI WON BACK INDIAN MOM'S TRUST
4 Alpenliebe How a tooth fairy helped Alpenliebe with a 100% price hike
5 Perfetti Juzt Jelly How to sell candy at a 5000% price hike
6 Dabur Honey Putting Faith Back In Science
7 India Gate Basmati Rice Aged Rice
8 Kurkure Kurkure: A Spicy Challenger to festive 'Meethapan'
9 Maggi Bringing Maggi Back to Shelves
10 Maggi #WeMissYouToo - Managing a crisis in a hyper-connected world
11 McDonald's Thoda Time Aur
12 McVitie's TAKING A BITE OUT OF THE LEADER
13 Saffola Active When a cardiologist turned into a fitness buddy
14 KFC Unlikely Friendship Helps KFC Win

4. Consumer Products : - Others

Sr. No.Brand NameCampaign Title
1 Raymond Ltd. When Craft Met Science
2 Surf Excel Madad Ek Ibadat
3 Kala HIT Kone Mein Hai Danger
4 Lal HIT Cockroaches are not just creepy
5 Ariel Matic Dads #ShareTheLoad
6 Good Knight Subah Bolo Good Knight

5. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related.

Sr. No.Brand NameCampaign Title
1 Tata Motors CVBU Use Dipper At Night
2 Droom.in Making used feel like new
3 Tata Prima T-1 Prima Racer Programme
4 Bajaj Avenger Brotherhood
5 Bajaj Motorcycles The Nation's Bike
6 Volkswagen Beetle The Return of the Love Bug
7 Volkswagen Ameo Volkswagen India's Coming of Age Story

6. Consumer Durables : - Electronic goods.

Sr. No.Brand NameCampaign Title
1 Philips Air Purifiers Bringing air pollution closer to people's lives.
2 Amazon Kindle Because Reading Should Never Stop
3 Voltas Air Conditioners Voltas All Star AC
4 Samsung S7/S7 Edge WHO MOVED MY APPLE? When Samsung flagship toppled the 'certified cult brand' to lead premium phones market in India!
5 Samsung J series J hai Asli 4G

7. Consumer Durables : - Others

Sr. No.Brand NameCampaign Title
1 Tanishq The Same Old Diwali
2 NEROLAC The tale of how Dr. Ghansham Das becomes Ghansu.
3 Ambuja Cement If it's good for a giant, it's good for me
4 CenturyPly Pest Poet's Society
5 Pepperfry.com KUCH BADAL KE DEKHIYE
6 Pepperfry.com FIGHTING A FRIEND - THE CARPENTER

8. Services : - Telecom and related products.

Sr. No.Brand NameCampaign Title
1 Vodafone Business Services The Next-Gen is Ready.
2 Vodafone India Limited Winning the 4G race without 4G
3 Hike Sure Winner
4 Bharti Airtel India's First Open Network

9. Services : - Financial Services.

Sr. No.Brand NameCampaign Title
1 Franklin Templeton Mutual Fund The Good EMI
2 Paytm Creating a new Currency for a nation that cannot live without its Cash.
3 Axis Bank Business Banking App
4 Aditya Birla Home Loans Know your True Worth
5 Axis Bank Forex Card
6 Freecharge Lo Do Khatam Karo
7 UTI How a 50 year old brand spoke the language of the youth
8 IDFC IDFC: Banking Nibhao
9 HDFC Life HDFC Life Memories For Life

10. Services : - Media & Entertainment.

Sr. No.Brand NameCampaign Title
1 Tata Sky Limited IPL - Love Campaign
2 Tata Sky Limited Anti-Cable Campaign (All India)
3 hotstar Digital Dildaar
4 Sony Max - IPL A good name for a Gentleman's game
5 PREMIER FUTSAL FROM ANONYMOUS CALL TO EPONYMOUS GLORY
6 YouTube Smart Offline
7 Byjus Revolutionizing The Way Young India Learns

11. Services : - Others

Sr. No.Brand NameCampaign Title
1 MERU CABS TRUE RUPEES PER KM.
2 Asian Paints Colour Academy Saroj, The Leader
3 Bill & Melinda Gates Foundation Breaking India's dirty habit of open defecation
4 Google Moving Stills
5 Flipkart Only on Flipkart
6 Jeevansathi.com Be Found
7 Thomas Cook (India) Limited #NeverTooOld
8 Department of Tourism, Government of Rajasthan Jaane kya dikh jaye (You haven't seen it all)

12. Corporate Advertising / Reputation

Sr. No.Brand NameCampaign Title
1 Amazon.in Mom Be A Girl Again
2 Tata Salt #NamakKeWaastey - The journey of salt to the heart of digital India
3 Hindustan Unilever Aadat Badlo. Bharat Badlo.
4 Airtel Let Stories not die
5 Raymond Ltd. A Single Mom's True Story
6 Nike India Da Da Ding
7 Vodafone India Limited THE WORLD's FIRST FAMINE FIGHTING BILLBOARDS
8 Big Bazaar Throwing light on the biggest blindspot
9 Google - Railwire India Internet Express

13. Retail

Sr. No.Brand NameCampaign Title
1 Amazon.in A Fashionable Dilemma
2 KFC How KFC redefined the meaning of value meals for QSR
3 Amazon.in Amazon: Adjust No More
4 Amazon.in When a woman shops
5 Big Bazaar Creating fireworks without bursting them
6 Raymond Ready To Wear RAYMOND REVELS IN MANY SHADES OF THE WHITE SHIRT
7 Big Bazaar The unbastardization of Savings
8 Amazon.in Deliver the Love
9 Tanishq Diamonds Don't Need a Man

14. Healthcare

Sr. No.Brand NameCampaign Title
1 Hamdard Safi "I Hate You Mom"
2 Indian Association of Palliative Care (IAPC) Last Words
3 Fortis Healthcare More To Give
4 icanhelp.in ICANHELP - MUTUAL CONTRACEPTION
5 Nicotex Nicotex U Quit Something I Quit Something
6 Clinton Health Access Initiative Using 'aural' for oral medication

15. B2B

Sr. No.Brand NameCampaign Title
1 Asian Paints Colour Academy Saroj, The Leader
2 Vodafone Business Services The Next-Gen is Ready.
3 Razo Sure Shorts
4 Axis Bank Business Banking App
5 Flipkart Seller Hub Sell More, Everyday
6 SAP India Breaking the traditional Model of B2B sales
7 Google Getting Cricket To Bat For Marketers

16. Interactive Marketing

Sr. No.Brand NameCampaign Title
1 Google Tracking Your Passion
2 Godrej HIT #HitToKill
3 Ariel Matic Dads #ShareTheLoad
4 Indian Red Cross Society (Karnataka State Branch) Blood Banking
5 Tata Housing The First Ever 'Social Sell' through Facebook
6 Omron Pay with your voice - Poetry is the new currency
7 Bharti Airtel India's First Open Network
8 Google - Railwire India Internet Express
9 HDFC Life HDFC Life Memories For Life

17. Small Town and Rural Marketing

Sr. No.Brand NameCampaign Title
1 Asian Paints Colour Academy Saroj, The Leader
2 Suryoday - Quality Assured Solar Lights Suryoday - The Second Sunrise
3 Bill & Melinda Gates Foundation Breaking India's dirty habit of open defecation
4 Sony Max - Pro Wrestling League Go hard or go home
5 Castrol CRB Plus Future Lifeline
6 Clinton Health Access Initiative Using 'aural' for oral medication
7 Lifebuoy Future Child

18. Regional

Sr. No.Brand NameCampaign Title
1 Amazon.in Deliver the Love
2 Asian Paints Ultima Protek Types of Rains
3 Tata Sky Limited Anti-Cable Campaign (South)
4 Cadbury 5star Kabali
5 Mother Dairy Hero Next Door
6 Dainik Jagran Kurosawa in Kanpur, Bergman in Barabanki
7 Amazon.in Amazon : Enabling the power within
8 Lifebuoy Future Child
9 Rin Rin Career Rin Academy
10 TVS StaR City+ How TVS StaR City+ added SWAG to its STYLE!
11 Big Bazaar Building up a crescendo of festive fashion!
12 Century Plyboards (I) Ltd. THE JOURNEY OF A CARPENTER TO CRAFTSMAN
13 Thums Up When Thums Up created Toofani on ground
14 Colgate Palmolive 7.5 million smile that brightened up lives
15 Bagpiper The Story of a Socially Meaningful Brand Model

19. Direct Marketing

Sr. No.Brand NameCampaign Title
1 Sulekha.com Go #AntiJugaad
2 Asian Paints Colour Academy Saroj, The Leader
3 Vodafone Business Services The Next-Gen is Ready.
4 Project Nanhi Kali The Wedding Invite that sent Girls back to School
5 Razo Sure Shorts
6 Hindustan Unilever Aadat Badlo. Bharat Badlo.
7 Lifebuoy Future Child
8 Volini Slow and Steady Wins the Marathon
9 Indian Red Cross Society (Karnataka State Branch) Blood Banking
10 YouTube Smart Offline
11 HDFC Life HDFC Life Memories For Life

20. Experiential Marketing / Brand Experience

Sr. No.Brand NameCampaign Title
1 Vodafone India Limited Building India's first telecom brand only for the youth
2 Surf Excel Ready for Life
3 Hindustan Unilever Aadat Badlo. Bharat Badlo.
4 Love Doctor Snap Counsellors-Tackling teen relationship abuse on Snapchat in a world of Tinder dates
5 Lifebuoy Future Child
6 Volini Slow and Steady Wins the Marathon
7 Ola DoYourShare- Getting India to fight for cleaner air
8 HUL Multibrand Kheloge Toh Jeetoge
9 The Akanksha Foundation Akanksha Job Switch
10 Nescafe Labs Brewing a New Coffee Culture in India
11 Mahindra Truck and Bus Division MPOWER
12 Dalda Divya Darshan
13 Big Bazaar Getting India to celebrate their biggest festival differently
14 Nescafe Mornings How a Morning RJ delivered a Brand Experience
15 Castrol CRB Plus Future Lifelines
16 Western Union Nazar-E-Mecca
17 Bajaj Motorcyles A bike that got people to experience national pride - The Nation's Bike.
18 Nicotex NICOTEX U QUIT SOMETHING I QUIT SOMETHING
19 ICANHELP.IN Icanhelp Mutual Contraception
20 SAP India Simulate to Stimulate Sales
21 Google - Railwire India Internet Express

21. EFFIE for Good

Sr. No.Brand NameCampaign Title
1 Asian Paints Colour Academy Saroj, The Leader
2 The Akanksha Foundation Akanksha Job Switch
3 Tata Motors CVBU Use Dipper At Night
4 Love Doctor Snap Counsellors – Tackling teen relationship abuse on Snapchat in a world of Tinder dates
5 Lifebuoy Future Child
6 Ola Helping Chennai Rise to the Top - How Ola helped Chennai without any cabs
7 Indian Red Cross Society (Karnataka State Branch) Blood Banking
8 Indian Association of Palliative Care (IAPC) Last Words
9 United Diabetes Forum The Blue Dot - Enabling 65 million people suffering from diabetes to eat guilt free
10 Door Step School The world's first streets named after street kids
11 Google - Railwire India Internet Express

22. David v/s Goliath

Sr. No.Brand NameCampaign Title
1 VE Commercial Vehicles Limited Eicher checkmates the Baap of pickup trucks
2 Zivame My Lingerie is Mine
3 Droom.in Making used as good as new.
4 Hike Sure Winner
5 The Akanksha Foundation Akanksha Job Switch
6 Freecharge Lo Do Khatam Karo
7 SAVLON Be Unstoppable
8 Bajaj Motorcycles Hero of the category v/s Heroes of the Nation.
9 Dant kanti The oral care giant got his first toothache in 80 years
10 McVitie's TAKING A BITE OUT OF THE LEADER
11 IDFC Bank IDFC: Banking Nibhao
12 PREMIER FUTSAL DISRUPTING THE OFFICIAL FACE OF INDIAN FOOTBALL
13 Bournvita Biscuits Subah Ka Biscuit
14 Bajaj Avenger Brotherhood

23. Integrated Advertising Campaign

Sr. No.Brand NameCampaign Title
1 Amazon.in A Fashionable Dilemma
2 Vodafone India Limited Winning the 4G race without 4G
3 Vodafone India Limited Building India's first telecom brand only for the youth
4 Ariel Matic Dads #ShareTheLoad
5 Indian Association of Palliative Care (IAPC) Last Words
6 Amazon.in Amazon: Apni Dukaan
7 Kwality Walls Share your Cornetto, Start your love story!
8 Good knight Subah Bolo Good knight
9 Cinthol DeoStick DeoStick: How Innovation helped Cinthol 'Cream' the Deodorant Category
10 Pepsi Jaisa Mood Waisi Pepsi - a tale of talking bottles
11 Godrej aer pocket Happy Bathrooms!
12 DETTOL Selling hygiene sans fear
13 Kurkure Kurkure: A Spicy Challenger to festive 'meethapan'
14 DETTOL When Dettol became a Ritual
15 Maggi Bringing Maggi Back to Shelves
16 Maggi The Story of India's Maggi Crisis - 2015
17 Droom.in Making used feel like new
18 Bharti Airtel India's First Open Network
19 Bajaj Motorcycles Making a product, not just a campaign - The Nation's Bike
20 Brooke Bond Red Label The 6 pack Band
21 Nicotex Nicotex U Quit Something I Quit Something
22 Snapdeal Snapdeal Unbox Zindagi
23 Saffola Chote Kadam dil ke bade kaam ke (small steps that make a big difference for your heart)
24 Google Making Google a Verb for Mass India
25 YouTube Smart Offline
26 Paytm Creating a New Currency for a nation which cannot live without its CASH
27 Department of Tourism, Government of Rajasthan Jaane kya dikh jaye (You haven't seen it all)
28 Surf Excel Ready for Life
29 Kala HIT Kone Mein Hai Danger
30 Hindustan Unilever Aadat Badlo. Bharat Badlo.
31 Lifebuoy Future Child
32 Amazon.in Amazon: Made for demanding India

24. Best On-going Campaign

Sr. No.Brand NameCampaign Title
1 The Akanksha Foundation The Joy Exchange
2 Tata Sky Limited Tata Sky Sustained
3 Madhya Pradesh Tourism How the 'heart of Incredible India' won the hearts of millions.
4 Tanishq Celebrating the glitter of contemporary relationships
5 Lifebuoy #HelpAChildReach5
6 Surf Excel Giving The Fight Against Dirt A Karmic Perspective
7 Nescafe Creating a Generation of Coffee Drinkers in a Tea Loving Country
8 Bournvita Tayyari Jeet Ki

25. New Product or Service

Sr. No.Brand NameCampaign Title
1 107.2 FM Radio Nasha - HT Media Phir Wahi Deewangi
2 Vistara Fly The New Feeling
3 JIO Jio The passport to digital republic of India
4 Titan Juxt Smart is now stunning
5 Godrej aer pocket Happy Bathrooms!

Emvies 2016 - Award Ceremony

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