Effie 2016 Results

1. Consumer Products : - Cosmetics and toiletries, personal hygiene.

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 DDB Mudra Group Contributing Agency1: Culture Machine Contributing Agency2: Tinkle Comics Stayfree It's Just My Period Johnson & Johnson Limited GOLD
2 Contract Advertising (India) Pvt. Ltd. Durex When India played D20 Reckitt Benckiser India SILVER
3 McCann Worldgroup India Odomos How Odomos made itself a part of School Uniform Dabur India Limited SILVER
4 MullenLowe Lintas Group, India Contributing Agency1: MullenLowe Singapore Contributing Agency2: MullenLowe SSP3 Lifebuoy Future Child Hindustan Unilever Limited BRONZE
5 McCann Worldgroup India DETTOL Selling hygiene sans fear Reckitt Benckiser India BRONZE
6 McCann Worldgroup India DETTOL When Dettol became a Ritual Reckitt Benckiser India FINALIST
7 MullenLowe Lintas Group, India Fair & Lovely Ki and Ka. Equal Equal Hindustan Unilever Limited FINALIST
8 Ogilvy & Mather Group, India Dabur Red Paste Change your Toothpaste Dabur India Limited FINALIST
9 Publicis Communications Pvt. Ltd. Contributing Agency1: The Glitch Lakmé #SoWeightless Hindustan Unilever Limited FINALIST
10 McCann Worldgroup India Parachute Advansed #KhulKeKheloHoli Marico Limited FINALIST
11 DDB Mudra Group Contributing Agency1: Red Reel Productions Contributing Agency2: Reward Port Contributing Agency3: Design 24x7 (Product Label Design) Contributing Agency4: CTRL M (POS agency) Clean & Clear Morning Energy A Fun Facewash That Busts Dull Skin and Dull Spirits Johnson & Johnson Limited FINALIST
12 DDB Mudra Group LIVON HAIR GAIN THE MESSENGER IS THE MESSAGE Marico Limited FINALIST

2. Consumer Products : - Beverages and drinks.

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Mindshare Brooke Bond Red Label The 6 Pack Band Hindustan Unilever Limited GOLD
2 Fisheye Creative Solutions Pvt. Ltd. TE-A-ME Trumping Donald Madhu Jayanti International Ltd. SILVER
3 JWT Pepsi Jaisa Mood Waisi Pepsi  -  a tale of talking bottles PepsiCo India Holdings Pvt. Ltd. BRONZE
4 Ogilvy & Mather Group, India Bournvita Badam Booster Learning matters Mondelez India Foods Ltd. BRONZE
5 McCann Worldgroup India Nescafe Mornings Delivering Coffee without the Cup Nestle India Ltd. BRONZE
6 JWT Mountain Dew From Fear of Jumping to Fear of Anonymity - How Mountain Dew Built a Lighthouse Brand by Adapting to a Changing India PepsiCo India Holdings Pvt. Ltd. FINALIST
7 McCann Worldgroup India COCA-COLA GETTING COCA-COLA THE LICENSE TO SERVE Coca-Cola India Pvt. Ltd. FINALIST
8 JWT Pepsi Pepsi Thi Pi Gaya -How Pepsi went on Hunger Strike to Bring Back the Magic of Cola PepsiCo India Holdings Pvt. Ltd. FINALIST

3. Consumer Products : - Confectionary and food.

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 McCann Worldgroup India NESTLE INDIA HOW MAGGI WON BACK INDIAN MOM'S TRUST Nestle India Ltd. GOLD
2 JWT Contributing Agency1: Mindshare India Contributing Agency2: GLITCH ADVERTISING PVT. LTD. Kurkure Kurkure: A Spicy Challenger to festive 'Meethapan' PepsiCo India Holdings Pvt. Ltd. SILVER
3 McCann Worldgroup India Maggi Bringing Maggi Back to Shelves Nestle India Ltd. SILVER
4 Foolish India Gate Basmati Rice Aged Rice India Gate Basmati Rice BRONZE
5 Ogilvy & Mather Group, India Cadbury 5star Good in Getting Lost (Kho Jaane ke Fayde) Mondelez India Foods Ltd. FINALIST
6 McCann Worldgroup India Alpenliebe How a tooth fairy helped Alpenliebe with a 100% price hike Perfetti Van Melle India Pvt. Ltd. FINALIST
7 McCann Worldgroup India Maggi #WeMissYouToo - Managing a crisis in a hyper-connected world Nestle India Ltd. FINALIST
8 McCann Worldgroup India Perfetti Juzt Jelly How to sell candy at a 5000% price hike Perfetti Van Melle India Pvt. Ltd. FINALIST
9 The Leo Group India McDonald's Thoda Time Aur Hardcastle Restaurants Pvt. Ltd. FINALIST
10 McCann Worldgroup India Saffola Active When a cardiologist turned into a fitness buddy Marico Limited FINALIST
11 Ogilvy & Mather Group, India KFC Unlikely Friendship Helps KFC Win Yum Restaurants Marketing Pvt. Ltd. FINALIST
12 Ogilvy & Mather Group, India Cadbury Dairy Milk Silk Bubbly Silk, now bubbled up for Joy Mondelez India Foods Ltd. FINALIST
13 DDB Mudra Group McVitie's TAKING A BITE OUT OF THE LEADER United Biscuits Pvt. Ltd. FINALIST
14 MullenLowe Lintas Group, India Dabur Honey Putting Faith Back In Science Dabur India Limited FINALIST

4. Consumer Products : - Others

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 BBDO India Pvt. Ltd. Primary Agency2: Red Ice Films Ariel Matic Dads #ShareTheLoad Procter & Gamble India GOLD
2 MullenLowe Lintas Group, India Surf Excel Madad Ek Ibadat Hindustan Unilever Limited SILVER
3 MullenLowe Lintas Group, India Kala HIT Kone Mein Hai Danger Godrej Consumer Products Ltd. SILVER
4 Famous Innovations Raymond Ltd. When Craft Met Science Raymond Limited BRONZE
5 JWT Good Knight Subah Bolo Good Knight Godrej Consumer Products Ltd. BRONZE
6 MullenLowe Lintas Group, India Lal HIT Cockroaches are not just creepy Godrej Consumer Products Ltd. FINALIST

5. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related.

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 The Leo Group India Bajaj Motorcycles The Nation's Bike Bajaj Auto Limited GOLD
2 Contract Advertising (India) Pvt. Ltd. Droom.in Making used feel like new Droom Technology Pvt. Ltd. SILVER
3 MullenLowe Lintas Group, India Bajaj Avenger Brotherhood Bajaj Auto Limited BRONZE
4 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Contributing Agency1: TCI Foundation Tata Motors CVBU Use Dipper At Night Tata Motors Limited FINALIST
5 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Contributing Agency1: Wallace Sports and Research Centre Contributing Agency2: Cube Design Contributing Agency3: The Innuendo Communications Tata Prima T-1 Prima Racer Programme TATA Motors Limited FINALIST
6 DDB Mudra Group Volkswagen Ameo Volkswagen India's Coming of Age Story Volkswagen Groups Sales India Pvt. Ltd. FINALIST
7 DDB Mudra Group Volkswagen Beetle The Return of the Love Bug Volkswagen Groups Sales India Pvt. Ltd. FINALIST

6. Consumer Durables : - Electronic goods.

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Ogilvy & Mather Group, India Amazon Kindle Because Reading Should Never Stop Amazon Seller Services SILVER
2 Ogilvy & Mather Group, India Voltas Air Conditioners Voltas All Star AC Voltas Ltd. FINALIST
3 BBH Communications India Pvt. Ltd. Contributing Agency1: Avian Media, India Contributing Agency2: Isobar, India Philips Air Purifiers Bringing air pollution closer to people's lives. Philips India Pvt. Ltd. FINALIST
4 Cheil India Samsung S7/S7 Edge WHO MOVED MY APPLE? When Samsung flagship toppled the 'certified cult brand' to lead premium phones market in India! Samsung India Electronics Pvt. Ltd. FINALIST
5 Cheil India Samsung J series J hai Asli 4G Samsung India Electronics Pvt. Ltd. FINALIST

7. Consumer Durables : - Others

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Publicis Communications Pvt. Ltd. Ambuja Cement If it's good for a giant, it's good for me Ambuja Cements Limited GOLD
2 MullenLowe Lintas Group, India Contributing Agency1: 22feet Tribal Worldwide Tanishq The Same Old Diwali Tanishq SILVER
3 Law & Kenneth Saatchi & Saatchi Pepperfry.com KUCH BADAL KE DEKHIYE Pepperfry.Com TrendSutra Platform Pvt. Ltd. BRONZE
4 Law & Kenneth Saatchi & Saatchi Pepperfry.com FIGHTING A FRIEND - THE CARPENTER Pepperfry.Com TrendSutra Platform Pvt. Ltd. FINALIST
5 Publicis Communications Pvt. Ltd. NEROLAC The tale of how Dr. Ghansham Das becomes Ghansu. Kansai Nerolac Paints Ltd. FINALIST
6 DDB Mudra Group CenturyPly Pest Poet's Society Century Plyboards (I) Ltd. FINALIST

8. Services : - Telecom and related products.

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Ogilvy & Mather Group, India Vodafone India Limited Winning the 4G race without 4G Vodafone India Limited GOLD
2 Taproot Dentsu India Communication Pvt. Ltd. Contributing Agency1: Milestone Brandcom Private Limited Contributing Agency2: Tekzenit Bharti Airtel India's First Open Network Bharti Airtel Ltd. SILVER
3 MullenLowe Lintas Group, India Hike Sure Winner Hike Limited BRONZE
4 Ogilvy & Mather Group, India Vodafone Business Services The Next-Gen is Ready. Vodafone Business Services FINALIST
           

9. Services : - Financial Services.

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 The Leo Group India HDFC Life HDFC Life Memories For Life HDFC Standard Life Insurance Co. Ltd. SILVER
2 MullenLowe Lintas Group, India Freecharge Lo Do Khatam Karo Accelyst Solutions Pvt. Ltd. BRONZE
3 MullenLowe Lintas Group, India Contributing Agency1: Indigo Consulting Axis Bank Business Banking App Axis Bank Limited BRONZE
4 McCann Worldgroup India IDFC IDFC: Banking Nibhao IDFC BRONZE
5 McCann Worldgroup India Paytm Creating a new Currency for a nation that cannot live without its Cash. One97 Communication Limited FINALIST
6 Contract Advertising (India) Pvt. Ltd. UTI How a 50 year old brand spoke the language of the youth UTI AMC FINALIST
7 Taproot Dentsu India Communication Pvt. Ltd. Contributing Agency1: Mindshare India Pvt Ltd Aditya Birla Home Loans Know your True Worth Aditya Birla Financial Services Pvt. Ltd. FINALIST
8 MullenLowe Lintas Group, India Contributing Agency1: Milestone Brandcom Contributing Agency2: Flying Cursor Contributing Agency3: Indigo Consulting Contributing Agency4: SMG Axis Bank Forex Card Axis Bank Limited FINALIST
9 Ogilvy & Mather Group, India Franklin Templeton Mutual Fund The Good EMI Franklin Templeton Mutual Fund FINALIST

10. Services : - Media & Entertainment.

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 MullenLowe Lintas Group, India YouTube Smart Offline Google India Pvt. Ltd. SILVER
2 MullenLowe Lintas Group, India Byjus Revolutionizing The Way Young India Learns Think & Learn Pvt. Ltd. BRONZE
3 DDB Mudra Group Sony Max - IPL A good name for a Gentleman's game Sony Pictures Networks India Pvt. Ltd. BRONZE
4 Ogilvy & Mather Group, India Tata Sky Limited Anti-Cable Campaign (All India) Tata Sky Limited BRONZE
5 Ogilvy & Mather Group, India Tata Sky Limited IPL - Love Campaign Tata Sky Limited FINALIST
6 MullenLowe Lintas Group, India hotstar Digital Dildaar Novi Digital Entertainment Private Limited FINALIST
7 DDB Mudra Group Contributing Agency1: Adfactors PR Pvt. Ltd. PREMIER FUTSAL FROM ANONYMOUS CALL TO EPONYMOUS GLORY Premier Futsal Management (P) Limited FINALIST

11. Services : - Others

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 McCann Worldgroup India Bill & Melinda Gates Foundation Breaking India's dirty habit of open defecation Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) GOLD
2 Ogilvy & Mather Group, India Department of Tourism, Government of Rajasthan Jaane kya dikh jaye (You haven't seen it all) Department of Tourism, Government of Rajasthan SILVER
3 MullenLowe Lintas Group, India Google Moving Stills Google India Pvt. Ltd. SILVER
4 Ogilvy & Mather Group, India Asian Paints Colour Academy Saroj, The Leader Asian Paints Ltd. SILVER
5 JWT Contributing Agency1: Initiative Media (India) Private Limited Jeevansathi.com Be Found Info Edge (India) Limited BRONZE
6 Enormous Brands MERU CABS TRUE RUPEES PER KM. Meru Cab Company Pvt. Ltd. FINALIST
7 MullenLowe Lintas Group, India Flipkart Only on Flipkart FlipKart Internet Pvt. Ltd. FINALIST
8 Law & Kenneth Communications(I) Pvt. Ltd. Thomas Cook (India) Limited #NeverTooOld Thomas Cook India Ltd. FINALIST

12. Corporate Advertising / Reputation

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 MullenLowe Lintas Group, India Hindustan Unilever Aadat Badlo. Bharat Badlo. Hindustan Unilever Limited SILVER
2 Wieden+Kennedy India Pvt. Ltd. Nike India Da Da Ding Nike India Pvt. Ltd. SILVER
3 Ogilvy & Mather Group, India Amazon.in Mom Be A Girl Again Amazon Seller Services BRONZE
4 Famous Innovations Raymond Ltd. A Single Mom's True Story Raymond Limited BRONZE
5 MullenLowe Lintas Group, India Google - Railwire India Internet Express Google India Pvt. Ltd. FINALIST
6 Ogilvy & Mather Group, India Tata Salt #NamakKeWaastey - The journey of salt to the heart of digital India Tata Chemicals Ltd. FINALIST
7 DDB Mudra Group Big Bazaar Throwing light on the biggest blindspot Future Retail Limited FINALIST
8 JWT Contributing Agency1: IBS Airtel Let Stories not die Bharti Airtel Ltd. FINALIST
9 Kinetic India Contributing Agency1: Ogilvy & Mather India Vodafone India Limited THE WORLD's FIRST FAMINE FIGHTING BILLBOARDS Vodafone India Limited FINALIST

13. Retail

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Raymond Ltd.: In-house Central Marketing Team Contributing Agency1: Plus One Design & Communication Contributing Agency2: Madison India Contributing Agency3: Brandmusiq Contributing Agency4: Hansa Cequity Raymond Ready To Wear RAYMOND REVELS IN MANY SHADES OF THE WHITE SHIRT Raymond Limited SILVER
2 MullenLowe Lintas Group, India Contributing Agency1: 22feet Tribal Worldwide Tanishq Diamonds Don't Need a Man Tanishq SILVER
3 Ogilvy & Mather Group, India Amazon.in When a woman shops Amazon Seller Services BRONZE
4 Ogilvy & Mather Group, India Amazon.in A Fashionable Dilemma Amazon Seller Services BRONZE
5 DDB Mudra Group Big Bazaar Creating fireworks without bursting them Future Retail Limited FINALIST
6 Ogilvy & Mather Group, India Amazon.in Deliver the Love Amazon Seller Services FINALIST
7 Ogilvy & Mather Group, India KFC How KFC redefined the meaning of value meals for QSR Yum Restaurants Marketing Pvt. Ltd. FINALIST
8 The Leo Group India Contributing Agency1: February Communications Pvt Ltd Contributing Agency2: Initiative Media Group Amazon.in Amazon: Adjust No More Amazon Seller Services FINALIST
9 DDB Mudra Group Contributing Agency1: MediaCom India Pvt Ltd Big Bazaar The unbastardization of Savings Future Retail Limited FINALIST

14. Healthcare

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Medulla Communications Pvt. Ltd. Contributing Agency1: A NINETEEN FILMS OPC PRIVATE LIMITED Indian Association of Palliative Care (IAPC) Last Words Indian Association of Palliative Care (IAPC) SILVER
2 DDB Mudra Group Clinton Health Access Initiative Using 'aural' for oral medication Clinton Health Access Initiative BRONZE
3 McCann Worldgroup India icanhelp.in ICANHELP - MUTUAL CONTRACEPTION Piramal Enterprises Ltd. BRONZE
4 McCann Worldgroup India Nicotex Nicotex U Quit Something I Quit Something Cipla Ltd. FINALIST
5 The Leo Group India Fortis Healthcare More To Give Fortis Healthcare Ltd. FINALIST
6 Rediffusion DY & R Pvt. Ltd. Contributing Agency1: Sterco Digitex India Hamdard Safi "I Hate You Mom" Hamdard Laboratories (India) FINALIST

15. B2B

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Ogilvy & Mather Group, India Razo Sure Shorts Dr. Reddy's Laboratories Limited SILVER
2 Ogilvy & Mather Group, India Asian Paints Colour Academy Saroj, The Leader Asian Paints Ltd. BRONZE
3 MullenLowe Lintas Group, India Contributing Agency3: Indigo Consulting Axis Bank Business Banking App Axis Bank Limited BRONZE
4 Ogilvy & Mather Group, India Vodafone Business Services The Next-Gen is Ready. Vodafone Business Services BRONZE
5 DDB Mudra Group SAP India Breaking the traditional Model of B2B sales Sap India Pvt. Ltd. FINALIST
6 DDB Mudra Group Flipkart Seller Hub Sell More, Everyday FlipKart Internet Pvt. Ltd. FINALIST
7 MullenLowe Lintas Group, India Google Getting Cricket To Bat For Marketers Google India Pvt. Ltd. FINALIST

16. Interactive Marketing

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Taproot Dentsu India Communication Pvt. Ltd. Contributing Agency1: Milestone Brandcom Private Limited Contributing Agency2: Tekzenit Bharti Airtel India's First Open Network Bharti Airtel Ltd. GOLD
2 The Leo Group India HDFC Life HDFC Life Memories For Life HDFC Standard Life Insurance Co. Ltd. SILVER
3 BBDO India Pvt. Ltd. Primary Agency2: Red Ice Films Ariel Matic Dads #ShareTheLoad Procter & Gamble India BRONZE
4 JWT Contributing Agency1: Mirum Indian Red Cross Society (Karnataka State Branch) Blood Banking Indian Red Cross Society (Karnataka State Branch) BRONZE
5 McCann Worldgroup India Omron Pay with your voice - Poetry is the new currency Omron Automation India Pvt. Ltd. FINALIST
6 MullenLowe Lintas Group, India Godrej HIT #HitToKill Godrej Consumer Products Ltd. FINALIST
7 MullenLowe Lintas Group, India Google Tracking Your Passion Google India Pvt. Ltd. FINALIST
8 FCB Ulka Advertising Private Limited Tata Housing The First Ever 'Social Sell' through Facebook TATA Housing Development co. ltd FINALIST
9 MullenLowe Lintas Group, India Google - Railwire India Internet Express Google India Pvt Ltd FINALIST

17. Small Town and Rural Marketing

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 McCann Worldgroup India Bill & Melinda Gates Foundation Breaking India's dirty habit of open defecation Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) GOLD
2 MullenLowe Lintas Group, India Contributing Agency1: MullenLowe Singapore Contributing Agency2: MullenLowe SSP3 Lifebuoy Future Child Hindustan Unilever Limited SILVER
3 Ogilvy & Mather Group, India Asian Paints Colour Academy Saroj, The Leader Asian Paints Ltd. SILVER
4 DDB Mudra Group Sony Max - Pro Wrestling League Go hard or go home Sony Pictures Networks India Pvt. Ltd. BRONZE
5 JWT Suryoday - Quality Assured Solar Lights Suryoday - The Second Sunrise International Finance Corporation FINALIST
6 MullenLowe Lintas Group, India Castrol CRB Plus Future Lifeline Castrol India Ltd. FINALIST
7 DDB Mudra Group Clinton Health Access Initiative Using 'aural' for oral medication Clinton Health Access Initiative FINALIST

18. Regional

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 MullenLowe Lintas Group, India Contributing Agency1: MullenLowe Singapore Contributing Agency2: MullenLowe SSP3 Lifebuoy Future Child Hindustan Unilever Limited SILVER
2 Ogilvy & Mather Group, India Mother Dairy Hero Next Door Mother Dairy BRONZE
3 PHD India Contributing Agency1: JWT India Rin Rin Career Rin Academy Hindustan Unilever Limited BRONZE
4 DDB Mudra Group Century Plyboards (I) Ltd. THE JOURNEY OF A CARPENTER TO CRAFTSMAN Century Plyboards (I) Ltd. BRONZE
5 Ogilvy & Mather Group, India Amazon.in Deliver the Love Amazon Seller Services BRONZE
6 Red Fuse Communications Colgate Palmolive 7.5 million smile that brightened up lives Colgate Palmolive India Ltd. FINALIST
7 McCann Worldgroup India TVS StaR City+ How TVS StaR City+ added SWAG to its STYLE! TVS Motor Company FINALIST
8 Ogilvy & Mather Group, India Tata Sky Limited Anti-Cable Campaign (South) Tata Sky Limited FINALIST
9 Ogilvy & Mather Group, India Asian Paints Ultima Protek Types of Rains Asian Paints Ltd. FINALIST
10 DDB Mudra Group Big Bazaar Building up a crescendo of festive fashion! Future Retail Limited FINALIST
11 DDB Mudra Group Contributing Agency1: Mindshare Bagpiper The Story of a Socially Meaningful Brand Model United Spirits Ltd. (A Diageo Company) , Bangalore FINALIST
12 The Leo Group India Contributing Agency1: OgilvyOne Worldwide Contributing Agency2: Initiative Media Group Amazon.in Amazon : Enabling the power within Amazon Seller Services FINALIST
13 The Leo Group India Thums Up When Thums Up created Toofani on ground Coca-Cola India Pvt. Ltd. FINALIST
14 McCann Worldgroup India Dainik Jagran Kurosawa in Kanpur, Bergman in Barabanki Jagran Prakashan Ltd. FINALIST
15 Ogilvy & Mather Group, India Cadbury 5star Kabali Mondelez India Foods Ltd. FINALIST

19. Direct Marketing

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Famous Innovations Project Nanhi Kali The Wedding Invite that sent Girls back to School K C Mahindra Education Trust SILVER
2 The Leo Group India HDFC Life HDFC Life Memories For Life HDFC Standard Life Insurance Co. Ltd. BRONZE
3 Ogilvy & Mather Group, India Asian Paints Colour Academy Saroj, The Leader Asian Paints Ltd. BRONZE
4 MullenLowe Lintas Group, India Contributing Agency1: MullenLowe Singapore Contributing Agency2: MullenLowe SSP3 Lifebuoy Future Child Hindustan Unilever Limited FINALIST
5 MullenLowe Lintas Group, India Hindustan Unilever Aadat Badlo. Bharat Badlo. Hindustan Unilever Limited FINALIST
6 Ogilvy & Mather Group, India Razo Sure Shorts Dr. Reddy's Laboratories Limited FINALIST
7 Ogilvy & Mather Group, India Vodafone Business Services The Next-Gen is Ready. Vodafone Business Services FINALIST
8 JWT Contributing Agency1: Mirum Indian Red Cross Society (Karnataka State Branch) Blood Banking Indian Red Cross Society (Karnataka State Branch) FINALIST
9 MullenLowe Lintas Group, India YouTube Smart Offline Google India Pvt. Ltd. FINALIST
10 Ogilvy & Mather Group, India Contributing Agency1: Flying Cursor Interactive Contributing Agency2: Maxus Global Sulekha.com Go #AntiJugaad Sulekha.com New Media Pvt. Ltd. FINALIST
11 MullenLowe Lintas Group, India Volini Slow and Steady Wins the Marathon Sun Pharmaceutical Industries Ltd. FINALIST

20. Experiential Marketing / Brand Experience

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 TBWA \ India Love Doctor Snap Counsellors-Tackling teen relationship abuse on Snapchat in a world of Tinder dates LoveDoctor.in SILVER
2 Ogilvy & Mather Group, India The Akanksha Foundation Akanksha Job Switch The Akanksha Foundation SILVER
3 MullenLowe Lintas Group, India Hindustan Unilever Aadat Badlo. Bharat Badlo. Hindustan Unilever Limited BRONZE
4 MullenLowe Lintas Group, India Contributing Agency1: MullenLowe Singapore Contributing Agency2: MullenLowe SSP3 Lifebuoy Future Child Hindustan Unilever Limited BRONZE
5 FCBInterface Mahindra Truck and Bus Division MPOWER Mahindra Truck and Bus Division BRONZE
6 McCann Worldgroup India ICANHELP.IN Icanhelp Mutual Contraception Piramal Enterprises Ltd. BRONZE
7 MullenLowe Lintas Group, India Surf Excel Ready for Life Hindustan Unilever Limited FINALIST
8 McCann Worldgroup India Nicotex NICOTEX U QUIT SOMETHING I QUIT SOMETHING Cipla Ltd. FINALIST
9 DDB Mudra Group Big Bazaar Getting India to celebrate their biggest festival differently Future Retail Limited. FINALIST
10 MullenLowe Lintas Group, India Volini Slow and Steady Wins the Marathon Sun Pharmaceutical Industries Ltd. FINALIST
11 Ogilvy & Mather Group, India Vodafone India Limited Building India's first telecom brand only for the youth Vodafone India Limited FINALIST
12 The Brand Brewery Dalda Divya Darshan Bunge India Pvt. Ltd. FINALIST
13 DDB Mudra Group SAP India Simulate to Stimulate Sales Sap India Pvt. Ltd. FINALIST
14 Happy mcgarrybowen Ola DoYourShare- Getting India to fight for cleaner air ANI Technologies Pvt. Ltd. FINALIST
15 MullenLowe Lintas Group, India Google - Railwire India Internet Express Google India Pvt. Ltd. FINALIST
16 MullenLowe Lintas Group, India Castrol CRB Plus Future Lifelines Castrol India Ltd. FINALIST
17 McCann Worldgroup India Nescafe Mornings How a Morning RJ delivered a Brand Experience Nestle India Ltd. FINALIST
18 DDB Mudra Group Western Union Nazar-E-Mecca Western Union Holdings Inc FINALIST
19 McCann Worldgroup India Nescafe Labs Brewing a New Coffee Culture in India Nestle India Ltd. FINALIST
20 PHD India HUL Multibrand Kheloge Toh Jeetoge Hindustan Unilever Limited FINALIST

21. EFFIE for Good

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Medulla Communications Pvt. Ltd. Contributing Agency1: A NINETEEN FILMS OPC PRIVATE LIMITED Indian Association of Palliative Care (IAPC) Last Words Indian Association of Palliative Care (IAPC) GOLD
2 MullenLowe Lintas Group, India Contributing Agency1: MullenLowe Singapore Contributing Agency2: MullenLowe SSP3 Lifebuoy Future Child Hindustan Unilever Limited SILVER
3 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Contributing Agency1: TCI Foundation Tata Motors CVBU Use Dipper At Night Tata Motors Limited SILVER
4 JWT Contributing Agency1: Mirum Indian Red Cross Society (Karnataka State Branch) Blood Banking Indian Red Cross Society (Karnataka State Branch) BRONZE
5 FCBInterface Door Step School The world's first streets named after street kids Door Step School FINALIST
6 McCann Worldgroup India United Diabetes Forum The Blue Dot - Enabling 65 million people suffering from diabetes to eat guilt free United Diabetes Forum FINALIST
7 MullenLowe Lintas Group, India Google - Railwire India Internet Express Google India Pvt. Ltd. FINALIST
8 TBWA \ India Love Doctor Snap Counsellors - Tackling teen relationship abuse on Snapchat in a world of Tinder dates LoveDoctor.in FINALIST
9 Ogilvy & Mather Group, India Asian Paints Colour Academy Saroj, The Leader Asian Paints Ltd. FINALIST
10 Ogilvy & Mather Group, India The Akanksha Foundation Akanksha Job Switch The Akanksha Foundation FINALIST
11 Happy mcgarrybowen Ola Helping Chennai Rise to the Top - How Ola helped Chennai without any cabs ANI Technologies Pvt. Ltd. FINALIST

22. David v/s Goliath

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 The Leo Group India Bajaj Motorcycles Hero of the category v/s Heroes of the Nation. Bajaj Auto Limited GOLD
2 MullenLowe Lintas Group, India Bajaj Avenger Brotherhood Bajaj Auto Limited SILVER
3 DDB Mudra Group Dant kanti The oral care giant got his first toothache in 80 years Patanjali Ayurved Limited BRONZE
4 Contract Advertising (India) Pvt. Ltd. Droom.in Making used as good as new. Droom Technology Pvt. Ltd. BRONZE
5 Ogilvy & Mather Group, India Bournvita Biscuits Subah Ka Biscuit Mondelez India Foods Ltd. FINALIST
6 MullenLowe Lintas Group, India Hike Sure Winner Hike Limited FINALIST
7 DDB Mudra Group Contributing Agency1: ADFACTORS PR PVT. LTD. PREMIER FUTSAL DISRUPTING THE OFFICIAL FACE OF INDIAN FOOTBALL Premier Futsal Management (P) Limited FINALIST
8 MullenLowe Lintas Group, India Freecharge Lo Do Khatam Karo Accelyst Solutions Pvt. Ltd. FINALIST
9 DDB Mudra Group McVitie's TAKING A BITE OUT OF THE LEADER United Biscuits Pvt. Ltd. FINALIST
10 McCann Worldgroup India IDFC Bank IDFC: Banking Nibhao IDFC FINALIST
11 Ogilvy & Mather Group, India SAVLON Be Unstoppable ITC Limited FINALIST
12 Ogilvy & Mather Group, India The Akanksha Foundation Akanksha Job Switch The Akanksha Foundation FINALIST
13 Ogilvy & Mather Group, India VE Commercial Vehicles Limited Eicher checkmates the Baap of pickup trucks VE Commercial Vehicles Limited FINALIST
14 Famous Innovations Zivame My Lingerie is Mine Actoserba Active Wholesale Pvt. Ltd. FINALIST

23. Integrated Advertising Campaign

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 The Leo Group India Bajaj Motorcycles Making a product, not just a campaign - The Nation's Bike Bajaj Auto Limited GOLD
2 BBDO India Pvt. Ltd. Primary Agency2: Red Ice Films Ariel Matic Dads #ShareTheLoad Procter & Gamble India SILVER
3 McCann Worldgroup India Maggi Bringing Maggi Back to Shelves Nestle India Ltd. SILVER
4 Contract Advertising (India) Pvt. Ltd. Droom.in Making used feel like new Droom Technology Pvt. Ltd. BRONZE
5 McCann Worldgroup India Paytm Creating a New Currency for a nation which cannot live without its CASH One MobiKwik Systems Pvt. Ltd. FINALIST
6 McCann Worldgroup India Maggi The Story of India's Maggi Crisis - 2015 Nestle India Ltd. FINALIST
7 MullenLowe Lintas Group, India Contributing Agency1: MullenLowe Singapore Contributing Agency2: MullenLowe SSP3 Lifebuoy Future Child Hindustan Unilever Limited FINALIST
8 Ogilvy & Mather Group, India Vodafone India Limited Winning the 4G race without 4G Vodafone India Limited FINALIST
9 Medulla Communications Pvt. Ltd. Contributing Agency1: A NINETEEN FILMS OPC PRIVATE LIMITED Indian Association of Palliative Care (IAPC) Last Words Indian Association of Palliative Care (IAPC) FINALIST
10 JWT Good knight Subah Bolo Good knight Godrej Consumer Products Ltd. FINALIST
11 McCann Worldgroup India DETTOL Selling hygiene sans fear Reckitt Benckiser India FINALIST
12 Creativeland Asia Pvt. Ltd. Godrej aer pocket Happy Bathrooms! Godrej Consumer Products Ltd. FINALIST
13 McCann Worldgroup India DETTOL When Dettol became a Ritual Reckitt Benckiser India FINALIST
14 JWT Contributing Agency1: Mindshare India Contributing Agency2: Glitch Advertising Pvt. Ltd. Kurkure Kurkure: A Spicy Challenger to festive 'meethapan' PepsiCo India Holdings Pvt. Ltd. FINALIST
15 McCann Worldgroup India Saffola Chote Kadam dil ke bade kaam ke (small steps that make a big difference for your heart) Marico Limited FINALIST
16 Mindshare Brooke Bond Red Label The 6 pack Band Hindustan Unilever Limited FINALIST
17 Taproot Dentsu India Communication Pvt. Ltd. Contributing Agency1: Milestone Brandcom Private Limited Contributing Agency2: Tekzenit Bharti Airtel India's First Open Network Bharti Airtel Ltd. FINALIST
18 McCann Worldgroup India Nicotex Nicotex U Quit Something I Quit Something Cipla Ltd. FINALIST
19 Ogilvy & Mather Group, India Department of Tourism, Government of Rajasthan Jaane kya dikh jaye (You haven't seen it all) Department of Tourism, Government of Rajasthan FINALIST
20 Ogilvy & Mather Group, India Amazon.in A Fashionable Dilemma Amazon Seller Services FINALIST
21 MullenLowe Lintas Group, India Hindustan Unilever Aadat Badlo. Bharat Badlo. Hindustan Unilever Limited FINALIST
22 The Leo Group India Primary Agency2: Ogilvy & Mather Group Contributing Agency1: OgilvyOne Worldwide Contributing Agency2: Initiative Media Group Amazon.in Amazon: Apni Dukaan Amazon Seller Services FINALIST
23 MullenLowe Lintas Group, India Kala HIT Kone Mein Hai Danger Godrej Consumer Products Ltd. FINALIST
24 Creativeland Asia Pvt. Ltd. Cinthol DeoStick DeoStick: How Innovation helped Cinthol 'Cream' the Deodorant Category Godrej Consumer Products Ltd. FINALIST
25 JWT Pepsi Jaisa Mood Waisi Pepsi - a tale of talking bottles PepsiCo India Holdings Pvt. Ltd. FINALIST
26 MullenLowe Lintas Group, India Google Making Google a Verb for Mass India Google India Pvt. Ltd. FINALIST
27 MullenLowe Lintas Group, India Kwality Walls Share your Cornetto, Start your love story! Hindustan Unilever Limited FINALIST
28 The Leo Group India Contributing Agency1: February Communications Pvt Ltd Contributing Agency2: Initiative Media Group Amazon.in Amazon: Made for demanding India Amazon Seller Services FINALIST
29 MullenLowe Lintas Group, India Surf Excel Ready for Life Hindustan Unilever Limited FINALIST
30 MullenLowe Lintas Group, India YouTube Smart Offline Google India Pvt. Ltd. FINALIST
31 Ogilvy & Mather Group, India Vodafone India Limited Building India's first telecom brand only for the youth Vodafone India Limited FINALIST
32 McCann Worldgroup India Snapdeal Snapdeal Unbox Zindagi Snapdeal FINALIST

24. Best On-going Campaign

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 MullenLowe Lintas Group, India Surf Excel Giving The Fight Against Dirt A Karmic Perspective Hindustan Unilever Limited GOLD
2 Ogilvy & Mather Group, India Bournvita Tayyari Jeet Ki Mondelez India Foods Ltd. GOLD
3 MullenLowe Lintas Group, India Tanishq Celebrating the glitter of contemporary relationships Tanishq SILVER
4 Ogilvy & Mather Group, India The Akanksha Foundation The Joy Exchange The Akanksha Foundation SILVER
5 MullenLowe Lintas Group, India Lifebuoy #HelpAChildReach5 Hindustan Unilever Limited BRONZE
6 Ogilvy & Mather Group, India Madhya Pradesh Tourism How the 'heart of Incredible India' won the hearts of millions. Madhya Pradesh State Tourism Development Corporation Limited BRONZE
7 McCann Worldgroup India Nescafe Creating a Generation of Coffee Drinkers in a Tea Loving Country Nestle India Ltd. FINALIST
8 Ogilvy & Mather Group, India Tata Sky Limited Tata Sky Sustained Tata Sky Limited FINALIST

25. New Product or Service

Sr.No.Agency NameBrand NameCampaign TitleClient NameG/S/B/F
1 Ogilvy & Mather Group, India 107.2 FM Radio Nasha - HT Media Phir Wahi Deewangi HT Media Limited BRONZE
2 Ogilvy & Mather Group, India Contributing Agency1: 22 Feet Tribal Worldwide Private Limited Contributing Agency2: Maxus India Titan Juxt Smart is now stunning Titan Company Limited BRONZE
3 McCann Worldgroup India JIO Jio The passport to digital republic of India Reliance Industries Ltd. BRONZE
4 Creativeland Asia Pvt. Ltd. Godrej aer pocket Happy Bathrooms! Godrej Consumer Products Ltd. FINALIST
5 MullenLowe Lintas Group, India Vistara Fly The New Feeling TATA SIA Airlines Ltd. FINALIST

 

GRAND EFFIE

Experiential Marketing / Brand Experience

Sr.No.Agency NameBrand NameCampaign TitleClient Name
1 The Leo Group India Bajaj Motorcycles A bike that got people to experience national pride - The Nation's Bike. Bajaj Auto Limited

 

EFFIE INDIA CLIENT OF THE YEAR

Hindustan Unilever Limited

 

EFFIE INDIA AGENCY OF THE YEAR

MullenLowe Lintas Group, India

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form