The Advertising Club - EFFIE 2015 Shortlisted Case Studies

Consumer Products - Cosmetics and toiletries, personal hygiene

NoBrand NameCampaign Title
1 Anchor White Toothpaste Bindaas Daant Toh Bindaas Aap
2 Clean & Clear CLEAN & CLEAR SEE THE REAL ME - A HIMALAYAN ODYSSEY
3 Close up First Move
4 Dabur Vatika Brave N Beautiful
5 DETTOL DETTOL- INDIA'S NEW CURRENCY FOR HYGIENE
6 DETTOL SQUEEZY DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT
7 Dove Hair Care Damage that helped Dove win
8 Fair & Lovely Delay Marriage
9 Godrej Cinthol Alive Is Offline
10 Godrej Expert My First Hero
11 Hamam Reverse Celebrity Endorsement
12 Nihar Shanti Amla Change Made Easy
13 Parachute Advansed Ayurvedic Hair Oil Don't Ignore Hair Fall

 

Consumer Products - Beverages and drinks

NoBrand NameCampaign Title
1 Bournvita Swimmer
2 Kinley Kinley: Give truth a chance
3 Mountain Dew Mountain Dew Naam Bante Hain Risk Se - Evolution of an Iconic Brand
4 Nescafe How Nescafe redefined the role for coffee in the life of the Indian youth
5 Paper Boat Drinks and Memories
6 Pepsi Crash the Pepsi IPL - From Consumers to Co-marketers
7 Tang TANG - Reversing the curse of concentrates

 

Consumer Products - Confectionary and food

NoBrand NameCampaign Title
1 Aashirvaad Living up to a mother's promise
2 Cadbury 5star Stay Cool, Stay Lost
3 Cadbury Dairy Milk Silk Chocolate BUBBLED UP FOR JOY
4 Dabur Honey Jealous Husbands
5 Kellogg's Chocos """Khuljaye Bachpan"""
6 Kellogg's CornFlakes Customization
7 Kellogg's CornFlakes Solid versus Liquid
8 Kissan Changing Kissan's Roll
9 Knorr Small Pangs of Hunger
10 MAGGI MAGGI #WeMissYouToo
11 Maggi Noodles Khushiyon ki recipe
12 NESTLÉ MILKYBAR PLAY AND LEARN WITH A TREAT YOU CAN EAT
13 NESTLÉ MUNCH MUNCHIFICATION - 'MUNCH KHAO - APNE MANCH PE AAO'
14 Nutralite When Lord Ganesha Walked The Talk For Nutralite
15 Saffola Making Women's Heart Visible
16 Saffola Masala Oats Can Foodies Be Fit Too?

 

Consumer Products - Others

NoBrand NameCampaign Title
1 Ariel Matic Ariel - Share The Load
2 Scotch Brite Scrub Pad The Legend of Scotch Brite
3 Surf Excel Bar Stain Eraser
4 Titan Raga Titan Raga - Winning back love lost

 

Consumer Durables - Automobiles and auto parts, two wheelers and auto related

NoBrand NameCampaign Title
1 BMW Don't Postpone Joy
2 Castrol CRB Minitruck Castrol CRB Minitruck - Launch
3 Ford Figo Aspire Ford Figo Aspire - What Drives You?
4 Godrej aer #changetheaer
5 Mahindra Two Wheelers Kisi Se Kam Nahi
6 Mahindra XUV 500 Reclaim the pole position
7 Tata Prima T-1 Season 2 The Sequel that beat the Blockbuster

 

Consumer Durables - Electronic goods

NoBrand NameCampaign Title
1 CP Plus "Upar wala sab dekh raha hai"(The one above sees all.)
2 Dell Ratta Raaga
3 Kindle Paperwhite Kindle - the joy of reading
4 LENOVO INDIA LENOVO POWERS THE GAMER IN YOU
5 Tata Sky Ltd. Daily Dillagi

 

Consumer Durables - Others

NoBrand NameCampaign Title
1 Havells LED Bill Chota Dil Bada
2 JSW Cement JSW Cement: from slow - setting to fast moving
3 JSW Neosteel Creating new category codes in steel retailing
4 pepperfry.com Beating the blues
5 Tanishq Timeless Relationship
6 Tanishq Promises

 

Services - Telecom and related products

NoBrand NameCampaign Title
1 Airtel Launching Airtel 4G - Challenging skepticism
2 Truecaller Truecaller - Take the Right Call
3 Vodafone Fast internet is a force for good

 

Services - Financial Services

NoBrand NameCampaign Title
1 Birla Sun Life Insurance BSLI Khud Ko Kar Buland
2 HDFC Life Apno ko apne dum pe jeena sikhao
3 ICICI Bank 'Expression Debit Card'
4 Policy Bazaar Ullu Thullu
5 Tata AIA Life Insurance Daddy aur Zooey (making Good happen)
6 Vodafone M-Pesa Power to migrants

 

Services - Media & Entertainment

NoBrand NameCampaign Title
1 Hotstar Go Solo
2 hotstar Bahut Far
3 Indian Super League Let's Football
4 Mumbai Indians Connecting millions of fans to a cause
5 Postpickle For a sister
6 Satyamev Jayate Season 3 Mission Impossible to Possible
7 Sony Max (Max) - Indian Premiere League (IPL) Diwali, Christmas, Eid and now, IPL
8 Star Sports Nanhi Kali
9 Youtube The Suffering of Buffering

 

Services - Others

NoBrand NameCampaign Title
1 Diu Tourism Keep Calm and Visit Diu
2 Faasos We Got Your Food
3 Flipkart #GrowWithFlipkart
4 Ola Chalo Niklo
5 OLX.in Don't Be Chipku
6 PayTM PayTM Karo - Giving India a New Currency
7 YATRA.COM EHSAAN MAT LO
8 Zing Digital Divide and Rule

 

Corporate Advertising / Reputation

NoBrand NameCampaign Title
1 Dainik Jagran Jagran Sanskarshala - When a newspaper decided to become the nation's teacher
2 Inorbit Malls BRINGING THE BACKYARD TO THE SHOPFRONT
3 JSW Steel Will of Steel
4 Kellogg's India #Feeding Dreams
5 OLX.in Keemat Bhi Kuch Keemti Bhi
6 OMRON OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE

 

Retail

NoBrand NameCampaign Title
1 Amazon.in Aur Dikhao!
2 FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi
3 Flipkart The Big Billion Day
4 Flipkart Wish Chain
5 McDonald's McDonald's KuchPalOffline : How a food destination turned into a friendship destination
6 SHOPCLUES INTRODUCING INDIA TO COMMUTE COMMERCE
7 SHOPCLUES INTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY
8 Tanishq Divine Ornaments

 

Healthcare

NoBrand NameCampaign Title
1 Dabur Odomos Odomos-How did we make odomos a part of school uniform
2 Johnson & Johnson - OneTouch Khud Ki Care
3 Nestle Nestle Now Everyone can Breastfeed a child!
4 Nicotex U Quit Something I Quit Something
5 Sugar Free How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea!
6 Volini Volini Recovery Zone

 

B2B

NoBrand NameCampaign Title
1 Flipkart #GrowWithFlipkart
2 Havells LED Bijli Bachao
3 IBM Score with Data
4 JSW Steel Will of Steel

 

Interactive Marketing

NoBrand NameCampaign Title
1 Ariel Matic Ariel - Share The Load
2 Cadbury 5 Star Cadbury 5 Star - #JoKhaayeKhoJaaye
3 Dabur Vatika Brave N Beautiful
4 DBS BANK CHILLI PANEER 2
5 DIU Tourism Ilha De Calma
6 Google India Pvt Ltd. Great Online Shopping Festival - #72HoursOfCrazy
7 hotstar Go Solo
8 Make Love Not Scars End Acid Sale
9 Pepsi Crash the Pepsi IPL - From Consumers to Co-marketers
10 Vogue Empower #VogueEmpower
11 Wildcraft India Pvt. Ltd. Changes in latitude, Changes in attitude

 

Small Town and Rural Marketing

NoBrand NameCampaign Title
1 Idea World Wide Wisdom
2 UNICEF 'Down', but not out
3 Vodafone M-Pesa Self defence umbrella
4 Vodafone M-Pesa Power to migrants
5 Wheel Lo Karlo Baat

 

Regional

NoBrand NameCampaign Title
1 Asian Paints Apex Ultima Protek Coconut Tree Climber
2 Hamam Reverse Celebrity Endorsement
3 Havells Hawa Badlegi
4 KALYAN SILKS WHEN A MALAYALEE STORE BECAME A KANNADIGA STORY
5 Nutralite How Ganesha came to life to spread the message of healthy habits
6 OLX.in Don't Be Chipku
7 Tata Gluco Plus Tata Gluco Plus - Taking the gas out of carbonated soft drinks
8 Tata Sky Ltd. South Invasion
9 Vodafone M-Pesa Self defence umbrella

 

Direct Marketing

NoBrand NameCampaign Title
1 Colgate Spreading a million smiles
2 Cremaffin Constipasana - Posture of Relief
3 Dabur Vatika Brave N Beautiful
4 Dainik Jagran Dainik Jagran Young Editors (Yuva Sampadak) 'Crowdsourcing India's next newspaper through a direct response'
5 Make Love Not Scars End Acid Sale
6 Philips India HIMinitiative
7 The Akanksha Foundation A for Anthem
8 Vodafone Business Services Business is our middle name
9 Vodafone Business Services Ready For The Big League

 

Experiential Marketing / Brand Experience

NoBrand NameCampaign Title
1 Chhanv Foundation Donate A Face
2 Fair & Lovely Scaling The Everest
3 Godrej HIT Track The Bite
4 KALYAN SILKS WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE)
5 Lakme India Launch and taking it to more than a million
6 Nutralite India's first ever shape-shifting Ganesha demonstrates the power of healthy habits
7 Practo Broken Promises
8 Saffola Making Women's Heart Visible
9 Saffola Masala Oats Can Foodies Be Fit Too?
10 Samsung India Electronics Pvt Ltd Samsung Galaxy S6 Launch Blogathon
11 SAP India Unique Interactive Promotion That Engaged SMBs
12 Skore Making Condoms Fashionable
13 Star Movies Secret Screening The Best Shared Secret
14 Tanishq Gift a Moment
15 The Roadster Life Co Roadster Pocketman

 

Effie for Good

NoBrand NameCampaign Title
1 Dabur Vatika Brave N Beautiful
2 Make Love Not Scars End Acid Sale
3 Sugar Free Donate Your Calories
4 The Akanksha Foundation A for Anthem
5 UNICEF 'Down', but not out

 

David v/s Goliath

NoBrand NameCampaign Title
1 Anchor Bindaas Daant Toh Bindaas Aap
2 Diu Tourism Keep Calm and visit Diu
3 FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi
4 Moods Condoms Play It Right
5 Paper Boat Drinks and Memories
6 SHOPCLUES INTRODUCING INDIA TO COMMUTE COMMERCE
7 Tata Gluco Plus Tata Gluco Plus- Taking the gas out of Carbonated Soft Drinks

 

Integrated Advertising Campaign

NoBrand NameCampaign Title
1 Amazon.in Aur Dikhao!
2 Ariel Matic Ariel - Share The Load
3 BMW Don't Postpone Joy
4 Diu Tourism Keep Calm and visit Diu
5 Flipkart The Big Billion Day
6 Flipkart.com Wish Chain
7 Godrej KALA HIT KONE KONE MEIN DANGER
8 Greenply Ask Greenply
9 hotstar Go Solo
10 Idea IIN Second Chance
11 Kellogg's India #Feeding Dreams
12 Mountain Dew Mountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand
13 Nescafe Classic How Nescafe redefined the role for coffee in the life of the Indian youth
14 Nicotex U Quit Something I Quit Something
15 OLX.in Keemat Bhi Kuch Keemati Bhi
16 Paper Boat Drinks and Memories
17 PayTM PayTM Karo - Giving India a New Currency
18 Pepsi Crash the Pepsi IPL - From Consumers to Co-marketers
19 Saffola Making Women's Heart Visible
20 Saffola Masala Oats Can Foodies Be Fit Too?
21 Sony Max (Max) - Indian Premiere League (IPL) Celebrating India's only secular festival
22 Star Sports Mauka Campaign Mauka Mauka
23 TATA SKY Daily Dillagi
24 Titan Raga WINNING BACK LOVE LOST
25 Truly Madly Matchmakers #BoyBrowsing
26 Vodafone M-Pesa Power to migrants
27 Yatra.com EHSAAN MAT LO

 

Best On-going Campaign

NoBrand NameCampaign Title
1 Bournvita Tayyari Jeet Ki (Prepare to Win)
2 Cadbury Gems Role Reversal
3 Dove Hair Damage is beautiful
4 Idea An Idea Can Change Your Life
5 OLX.in Bech De
6 Tata Tea From Packaged Good to Packaging Good
7 The Akanksha Foundation GIVE TO RECEIVE

 

New Product or Service

NoBrand NameCampaign Title
1 Mahindra Jeeto Sahi Chuno. Kamao Jyada
2 pepperfry.com OFFLINE TO ONLINE FURNITURE SHOPPING
3 Practo Life Mein
4 Salaam Baalak Trust The light bag - Bringing children out of the dark

 

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form