The Advertising Club - EFFIEs 2014 Shortlisted Case Studies

Consumer Products - Cosmetics and toiletries, personal hygiene

NOBrand NameCampaign Title
1 Gillette Foamie with Dad
2 Gillette Unshaven is Unbathed
3 Whisper Touch the Pickle
4 Park Avenue Beer Shampoo Cheers to Manhair!
5 Nihar Shanti Amla Change With Pride
6 Ponds Men From Facewash to Face Ka Charger
7 Wildstone Redefining the laws of 'Attraction'
8 Parachute Advansed Parachute Advansed - Complete Care for Gorgeous Hair
9 Fair & Lovely Delay marriage by 3 years
10 Cinthol Cool Playing It Cool: How Cinthol Took On The Summer
11 Parachute Advanced Ayurvedic Recommendations=Sharing Success

 

Consumer Products - Beverages and drinks

NOBrand NameCampaign Title
1 Bournvita Boxer
2 Red Label Swaad Apnepan Ka (Taste of Togetherness)
3 Bournvita Lil Champs Brain Development of Kids - A limited window opportunity
4 Coca-Cola Coca-Cola : Taking on formality to enter Indian Homes
5 Coca-Cola Coca-Cola Happiness : From Multiplex to Single Screen
6 Nescafe Classic How Nescafe defined a role for coffee in the life of the Indian youth
7 Tata Tea Gold Power of 49
8 Tetley Inside Waala Snaan
9 Cafe Cuba Viva La Comebacks

 

Consumer Products - Confectionary and food

NOBrand NameCampaign Title
1 Nestle Alpino Nestle Alpino : To Love is to Share
2 Cadbury Dairy Milk Silk Live Silk - From indulgent consumption to an indulgent lifestyle
3 Kellogg's Special K Be Special
4 Alpenliebe POP Alpenliebe Pop - Kill the boredom
5 Cadbury Dairy Milk Dil Jo Keh Raha Hai Sunoh (Hear what your heart
6 FORTUNE GHAR KA KHANA
7 Saffola Masala Oats Tukdon Pe Jeena Chhodo (Don't live in bits & pieces)
8 Alpenliebe Juzt Jelly How Juzt Jelly became India's No. 1 jelly in just 14 months
9 Kissan Kissan: Real Connectivity

 

Consumer Products - Others

NOBrand NameCampaign Title
1 GOOD KNIGHT FAST CARD FATTACK SE FURR
2 Good Knight Advanced Xpress system Salman Test
3 U.S. Polo Assn. The Genuine Spirit of Polo
4 Tanishq Pehla Heera
5 Surf Excel Liquid Removes Stains with a Smile/Haste Khelte Daag Nikale
6 Vim World's Largest Family

 

Consumer Durables - Automobiles and auto parts, two wheelers and auto related

NOBrand NameCampaign Title
1 TVS Tyres "Koi To Raasta Zaroor Niklega"
2 Hero Maestro Boys take it all!
3 CEAT BHAROSA SIRF CEAT TYRES PE (TRUST ONLY CEAT TYRES)
4 Godrej aer A Breath Of Fresh Air
5 Mercedes-Benz India Limited An Indescribable Feeling
6 Volkswagen How Volkswagen got its groove on

 

Consumer Durables - Electronic goods

NOBrand NameCampaign Title
1 Godrej Security Solutions (GSS) Ab Musibat Se Darna Kaisa (Why Fear Trouble Now?)
2 SPICE MOBILES MILAYE SAPNON SE (Makes you met your dreams)
3 LENOVO FINDING FORM

 

Consumer Durables - Others

NOBrand NameCampaign Title
1 Godrej U-Sonic Washing Machine THE PERFECT CLEAN-UP JOB
2 Dabur India Pvt. Ltd. Odonil : From Bathrooms to Bedrooms
3 Havells Appliances #RespectWomen
4 Centuryply Table Talk

 

Services - Telecom and related products

NOBrand NameCampaign Title
1 Vodafone Vodafone Music - Launching A Music Streaming Business
2 Airtel What good is a smartphone without a great service provider?
3 Airtel Why leave your couch when you have Airtel Money?
4 MTS How The Internet Baby Took Over The Worldwide Web
5 IDEA NO ULLU BANAOING

 

Services - Financial Services

NOBrand NameCampaign Title
1 HDFC Cancer Cure Fund The Toughest Choice
2 Indiabulls Housing Finance "Giving the marginalized middle class their due"
3 ICICI Tab Banking TAB Banking
4 Vodafone M-Pesa Vodafone M-Pesa - Driving Adoption For Mobile Money Transfer Service

 

Services - Media & Entertainment

NOBrand NameCampaign Title
1 Star Plus Mahabharat - An Epic Launch
2 'Kaun Banega Crorepati' On Sony Entertainment Television (Set) 'Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain'
3 Satyamev Jayate Season 2 Satyamev Jayate 2.0 - Test of Patriotism
4 Star Sports Pro Kabaddi Getting India To Thigh Five
5 STARSPORTS.COM #Kanna Keep Calm
6 Kan Khajura Tesan From 'Dark' to connectivity

 

Services - Others

NOBrand NameCampaign Title
1 National Skill Development Corporation Unlocking Skills To Empower India
2 BJP ( Bharatiya Janata Party ) The Political Campaign That Created History
3 VCES VCES: A crash course in recovering tax money from stubborn defaulters
4 Freecharge Recharge Nahi Freecharge
5 Bookmyshow.com Mood Kiya. Book Kiya
6 OLX.in Cellphone to SELLphone

 

Corporate Advertising / Reputation

NOBrand NameCampaign Title
1 Tide Shiksha - Building an Educated India
2 Dainik Jagran Jagran Sanskarshala - When a newspaper decided to become the nation's teacher
3 OMRON OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE
4 Orient Electric When Orient Broke the PSPO Shackles

 

Retail

NOBrand NameCampaign Title
1 SNAPDEAL.COM THE YEAR THAT CHANGED HOW INDIA SHOPS
2 Domino's Pizza India Engaging GENEXT with Domino's Junior's Joy Box
3 Domino's Pizza India Taking the Fight to Competition's Turf; launch of Fresh Pan Pizza
4 LENSKART (CLIENT: VALYOO TECHNOLOGIES PVT. LTD.) LENSKART "LOG ON, PLAY ON." CAMPAIGN
5 BOMBAY DYEING CHANGE IS BEAUTIFUL
6 Tanishq Remarriage
7 OLX.in Useless To Usedless
8 Big Bazaar Sabse Saste Din: License To Squeeze

 

Healthcare

NOBrand NameCampaign Title
1 Women's Horlicks Persuading the Indian Woman to prioritize her health needs in the family
2 Valparin Seizure Freedom Campaign
3 KWIKNIC 'Kwiknic Khao, Theek Se Batao'
4 Nestle Baby & Me Nestle Baby&Me: Bringing "Joy" Back In Motherhood
5 Johnson's Baby Different Strokes- The Magic Of Touch
6 Britannia Nutrichoice Digestive Halfway

 

B2B

NOBrand NameCampaign Title
1 Infosys #Infosys Trends: 2014 in 90 Seconds
2 Infosys Finacle Infosys Finacle 11E: Let's Simplify Banking
3 Vodafone Business Services Drive into the Big League Season 3
4 Itz Cash Because gifting shoud'nt be a Joke

 

Digital (Online / Mobile Communication)

NOBrand NameCampaign Title
1 Google Google Reunion
2 Google #Pledge To Vote
3 Channel V (Star India) Introducing eunuchs as 'road safety' messengers
4 Reliance Life Insurance The Greatest Fan
5 Nike Crowdsourcing A Cricket Crazy Story
6 Kotak Jifi The World's first Twitter banking
7 Cadbury 5 star No Hard Fillings
8 L'Oreal India Cannes 2014 Lumiere Premier
9 Castrol Activ Castrol Activ Scooter Zip Factor

 

Rural Marketing

NOBrand NameCampaign Title
1 Amul Amul Manthan
2 Multiple Brands Geo-tagging: The Journey of outdoor advertising from 'Grey' to transparent
3 ABP News "Aap Apni Raajneetik Rai Kahan Banate Hain?"
4 Kan Khajura Tesan Making People Listen

 

Regional

NOBrand NameCampaign Title
1 Lizol Lizol: A Healthy habit
2 Tata Sky The Argumentative Malayali
3 Perk Every Little Counts
4 Aashirvaad Popular Atta Getting Bengalis Off Their Lazy Armchairs
5 Britannia Milk Bikis Milk in the Tiffin Box

 

Direct Marketing

NOBrand NameCampaign Title
1 Birla Sun Life The Last Telegram
2 The Economist How we reduced the cost of acquiring a subscriber by 45%
3 Direct Marketing Association Of India (DMAI) The subtle art of getting big advertising agencies to say yes
4 Dainik Jagaran Dainik Jagaran Young Editors (Yuva Sampadak) 'Crowdsourcing India's next newspaper through a Direct response'
5 Domino's Pizza Customer Lifecycle management V 2.0

 

Experiential Marketing / Brand Experience

NOBrand NameCampaign Title
1 Tata Prima Unleashing The Monsters
2 Pepsi Slice Slice Swayaamvar Immersive Digital Experience
3 Kellogg's India Anaaj Ka Nashta
4 Cadbury Bournvita India Plays BQC - Engaging With Viewers Of India's Most Loved Quiz Show In Real Time
5 Lifebuoy Soaps The Jump Pump
6 Ceat All Season Bike Tyres Monsoon Smart
7 Tata Capital Financial Services Half Stories - The Journey Of Doing Right
8 Saffola Masala Oats Fit Foodie

 

Effie for Good

NOBrand NameCampaign Title
1 CRY - Child Rights And You Vote For Child Rights
2 Child Survival India No Child Brides
3 Star Jalsha 'Warmest Day' In Winter
4 Akanksha Foundation Message Barter
5 Breakthrough Fathers Of The Bride
6 Happy Life Welfare Org. & Dabbawala Foundation Share My Dabba

 

David v/s Goliath

NOBrand NameCampaign Title
1 Mahindra Centuro 'It's Great To Be Me'
2 Enamor Fabulous As I Am
3 Park Avenue Beer Shampoo Cheers To Manhair!
4 Spice Mobiles Milaye Sapnon Se (Makes You Met Your Dreams)
5 Star Sports Pro Kabaddi Getting A Cricket Loving Nation To Thigh Five
6 Alpenliebe Juzt Jelly How Juzt Jelly Became India's No.1 Jelly In Just 14 Months
7 Kan Khajura Tesan From 'Dark' To Connectivity
8 Kissan Kissan: Real Connectivity
9 Godrej aer A Breath Of Fresh Air

 

Integrated Advertising Campaign

NOBrand NameCampaign Title
1 Satyamev Jayate Season 2 Satyamev Jayate 2.0 - Test of Patriotism
2 Vodafone M-Pesa Vodafone M-Pesa- Driving Adoption for Mobile Money Transfer
3 National Skill Development Corporation Unlocking Skills to Empower India
4 BJP (Bhartiya Janta Party) The Political Campaign That Created History
5 Star Sports Pro Kabaddi Getting India To Thigh Five
6 The Times Of India I Lead India- How TOI empowered the people to lead change in India
7 Saffola Masala Oats Tukdon Pe Jeena Chhodo (Don't live in bits & pieces)
8 NESCAFE CLASSIC How Nescafe defined a role for coffee in the life of the Indian youth
9 TATA TEA GOLD POWER OF 49
10 Kissan Kissan: Real Connectivity
11 IDEA NO ULLU BANAOING
12 Tanishq Remarriage
13 Kan Khajure Tesan From 'Dark' to Connectivity

 

Best On-going Campaign

NOBrand NameCampaign Title
1 TATA SKY Tata Sky sustained
2 MADHYA PRADESH TOURISM HOW MADHYA PRADESH BECAME INCREDIBLE IN INCREDIBLE INDIA
3 CEAT TYRES GRIP AISI, TOH FIKR KAISI (Why fear with a Grip like CEAT)
4 VODAFONE VODAFONE SUSTAINED
5 Cadbury Dairy Milk Kuch Meetha Ho Jaye
6 Voltas Voltas ACs - Humanizing Technology for the Indian Consumer
7 BOURNVITA TAYYARI JEET KI (PREPARE TO WIN)
8 IDEA An Idea Can Change Your Life
9 TATA TEA JAAGO RE

Emvies 2016 - Award Ceremony

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