EFFIE 2013 - Shortlisted Entires

These were the shortlisted entries put up for judging to the round 2 jury at Mumbai and Delhi

Consumer Products - Cosmetics and toiletries, personal hygiene

NOAgency NameBrand NameCampaign TitleClient Name
1 JWT Engage Games Romantic Pairs Play ITC Limited
2 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Attitude from Amway Beauty is all about attitude Amway India Enterprises Pvt. Ltd.
3 BBDO India Pvt. Ltd. Gillette Shave or Crave - Or, How Gillette Leveraged The Influencing Power (Charm) of Women to Get Men to Shave P&G/ Gillette India
4 BBDO India Pvt. Ltd. Johnson’s Baby Share the Language of Love Johnson & Johnson Limited
5 BBDO India Pvt. Ltd. Gillette Soldier for Women P&G/ Gillette India
6 Lowe Lintas and Partners Lifebuoy Colour Changing Handwash The Hulk of Handwashes Hindustan Unilever Limited
7 Lowe Lintas and Partners Lifebuoy Help A Child Reach 5 Hindustan Unilever Limited
8 Creativeland Asia Pvt. Ltd. Cinthol The Alive Is Awesome Campaign Godrej Consumer Products Ltd.
9 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Recommended By Those Who Care About You Marico Limited
10 BBH Communications India Pvt. Ltd. Nihar Shanti Amla Small Steps Lead To Big Change Marico Limited

 

Consumer Products - Beverages and drinks

NOAgency NameBrand NameCampaign TitleClient Name
1 JWT Pepsi Pepsi : Calling All ‘Later’ Haters PepsiCo India Holdings Pvt. Ltd.
2 SohoSquare Advertising & Marketing Communications Pvt. Ltd. Bisleri Kiss To Drink Bisleri International Pvt. Ltd.
3 Ogilvy & Mather India Cadbury Bournvita Aadat Cadbury India Limited
4 Ogilvy & Mather India Sprite ‘Chalo Apni Chaal’ (Make your own move) Coca-Cola India Pvt. Ltd.
5 Lowe Lintas and Partners Tata Tea Choti Duty Badi Duty Tata Global Beverages Limited
6 McCann Worldgroup Coca-Cola Coca-Cola : Adding Fizz To The Indian Family Mealtime Coca-Cola India Pvt. Ltd.
7 McCann Worldgroup Nescafe Classic Nescafe Morning Band - ‘Kick-starting’ India’s morning Nestle India Ltd.
8 McCann Worldgroup Coca-Cola How Coca-Cola Won The Battle For Indian Teens Coca-Cola India Pvt. Ltd.
9 Draftfcb Ulka Advertising Pvt. Ltd. Amul Milk How the world’s youngest nation turned to the world’s original energy drink Gujarat Cooperative Milk Marketing Federation Limited
10 Creativeland Asia Pvt. Ltd. Frooti The Magic of Fresh ‘N’ Juicy Mangoes Parle Agro Pvt. Ltd.

 

Consumer Products - Confectionary and food

NOAgency NameBrand NameCampaign TitleClient Name
1 JWT Kellogg’s Chocos Hidden Roti Kellogg India Pvt Ltd
2 Ogilvy & Mather India Fortune Rice Bran Health Finally, prevention becomes better than cure Adani Wilmar Ltd
3 Contract Advertising (India) Pvt. Ltd. Cadbury Celebrations Rakhi ‘Celebrations’ style : Rishta over Rituals Cadbury India Limited
4 Lowe Lintas and Partners Kissan Changing Kissan’s Roll Hindustan Unilever Limited
5 McCann Worldgroup Alpenliebe Juzt Jelly The Art of Selling A Billion Jellies in Juzt 52 Weeks Perfetti Van Melle India Pvt. Ltd.
6 Ogilvy & Mather India Parle-G A biscuit that transformed classrooms : Parle-G Parle Biscuits Pvt. Ltd.
7 Publicis Communications Pvt. Ltd. Nestle MAGGI Do Minute Mein Khushiyan (Happiness in 2 Minutes) Nestle India Ltd.
8 Publicis Communications Pvt. Ltd. McVitie’s What’s inside your biscuit United Biscuits Pvt. Ltd.
9 Interface Communications Oreo Choco Crème Breaking into the fortress of Chocolate Cream Biscuits Cadbury India Limited
10 Ogilvy & Mather India Cadbury Dairy Milk Silk Silk : How We Put The Romance In Chocolate!

Cadbury India Limited

 

Consumer Products - Others

NOAgency NameBrand NameCampaign TitleClient Name
1 JWT Nike Cricket Bleed blue Nike India Pvt. Ltd.
2 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Classmate Because you’re one of a kind ITC Limited
3 Grey Worldwide India Pvt. Ltd. Killer Jeans Killer Jeans: Making an environmental cause a fashion statement Kewal Kiran Clothing Limited
4 Lowe Lintas and Partners Tanishq Love has no price tag Titan Company Limited
5 Lowe Lintas and Partners HIT Cockroach Kills Cockroach Godrej Consumer Products Ltd.
6 Lowe Lintas and Partners HIT Blame The Cockroach Godrej Consumer Products Ltd.

 

Consumer Durables - Automobiles and auto parts, two wheelers and auto related

NOAgency NameBrand NameCampaign TitleClient Name
1 Dentsu Communication Pvt. Ltd. Toyota Etios Motor Racing Toyota Kirloskar Motor Pvt Ltd
2 SohoSquare Advertising & Marketing Communications Pvt. Ltd. Honda Amaze Badle Aapki Duniya Honda Cars India Ltd
3 Grey Worldwide India Pvt. Ltd. Volkswagen Passenger Cars India The YouTube Test Drive Volkswagen Passenger Cars India
4 Lowe Lintas and Partners Maruti Suzuki Alto K10 Soundtrippin Maruti Suzuki India Limited
5 Draftfcb Ulka Advertising Private Limited Hero Maestro New Toy For The Boy Hero MotoCorp Ltd.
6 McCann Worldgroup TVS Scooty Pep + How TVS Scooty Won The Battle Of Hearts Against Me -Too Scooter Brands TVS Motor Company Limited

 

Consumer Durables - Electronic goods

NOAgency NameBrand NameCampaign TitleClient Name
1 JWT Nokia Lumia Nokia Lumia 520 : Challenging The Speed Of a Fast Generation Nokia India Sales Pvt. Ltd.
2 JWT Nokia Asha How ‘Nokia Asha 305’ Boarded a Train That It Missed. Nokia India Sales Pvt. Ltd.
3 Grey Worldwide India Pvt. Ltd. Dell Inspiration I Can Do Kuch bhi Dell India Pvt. Ltd.
4 JWT Windows from Microsoft Microsoft - Turning middle class homemakers into PC evangelists Microsoft Corporation (India) Pvt. Ltd.
5 SohoSquare Advertising & Marketing Communications Pvt. Ltd. Voltas Ltd. Voltas All Weather ACs Voltas Ltd.
6 Lowe Lintas and Partners Havells Fans Hawa Badlegi Havells India Limited
7 Lowe Lintas and Partners Micromax The Phone That Can Micromax Informatics Limited
8 McCann Worldgroup Dish+ Ab Saara India Record Karega! DishTV India Limited

 

Consumer Durables - Others

NOAgency NameBrand NameCampaign TitleClient Name
1 Ogilvy & Mather India Fevikwik Creating Stickiness For Fevikwik Pidilite Industries Limited
2 Lowe Lintas and Partners Havells Geysers Don’t Switch Off The Geyser Havells India Limited
3 McCann Worldgroup Greenlam Zamane Ko Sajawan Chala Greenply Industries Limited
4 JWT Godrej Security Solutions Why fear trouble? Godrej & Boyce Mfg. Co. Ltd. - Godrej Security Solutions
5 Ogilvy & Mather India Fevicol Marine Creating a Watershed Moment for Fevicol Marine Pidilite Industries Limited
6 Ogilvy & Mather India Fevicol Fevicol : Bonded to 1 Billion hearts Pidilite Industries Limited

 

Services - Telecom and related products

NOAgency NameBrand NameCampaign TitleClient Name
1 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. MTS mBlaze Always On Sistema Shyam TeleServices Limited
2 Ogilvy & Mather India Vodafone Making of the World’s most loved Telecom brand on social media Vodafone India Limited
3 Lowe Lintas and Partners !dea Telephone Exchange Idea Cellular Limited
4 Lowe Lintas and Partners !dea !dea Honey Bunny Idea Cellular Limited
5 Ogilvy & Mather India Vodafone Internet is Fun on Vodafone Vodafone India Limited
6 Ogilvy & Mather India Vodafone Vodafone - Made for You Vodafone India Limited
7 Ogilvy & Mather India Vodafone Vodafone Delights Vodafone India Limited
8 Taproot India Communication Pvt. Ltd. Airtel Airtel Live - Re.1 Videos Bharati Airtel Ltd.
9 Taproot India Communication Pvt. Ltd. Airtel Jo mera hai wo tera hai, Jo tera hai wo mera Bharati Airtel Ltd.

 

Services - Financial Services

NOAgency NameBrand NameCampaign TitleClient Name
1 Ogilvy & Mather India ICICI Bank HUKUS BUKUS.... ICICI Bank Limited
2 Leo Burnett HDFC Life Smart Woman Plan Life Insurance : What Women Want HDFC Life
3 Leo Burnett Tata Capital Memories Tata Capital Limited
4 Lowe Lintas and Partners Max Bupa The 5 Generation Insurance Max Bupa Health Insurance Company Ltd.
5 Lowe Lintas and Partners Axis Bank Power To Youth Axis Bank
6 Lowe Lintas and Partners ICICI Prudential Life Insurance Bande Achche Hain (The Good Guys) ICICI Prudential Life Insurance Company Limited
7 McCann Worldgroup PNB MetLife PNB MetLife : Promise of Double Surety In Today’s Unsure Times PNB MetLife India Insurance Co. Ltd.
8 Publicis Communications Pvt. Ltd. Bharti AXA PROOF- Dedicated Claims Handler Bharti AXA Life Insurance Co. Ltd.
9 Publicis Communications Pvt. Ltd. Citibank Dil Vs Bill Citibank India N.A.
10 JWT Birla Sun Life Insurance (BSLI) Even Gods Can Feel Insecure Birla Sun Life Insurance Co. Ltd.

 

Services - Media & Entertainment

NOAgency NameBrand NameCampaign TitleClient Name
1 Ogilvy & Mather India The Hindu Behave India Kasturi & Sons Ltd.
2 Everest Brand Solutions Pvt. Ltd. SAB TV SAB TV Brand Campaign SAB TV (Multi Screen Media Pvt. Ltd.)
3 Leo Burnett Kaun Banega Crorepati on Sony Entertainment Television Knowledge Gives You Your Right! Sony Entertainment Television
4 Lowe Lintas and Partners The Economic Times ET Against Half Knowledge The Economic Times
5 JWT Indian Premier League (IPL) - SET MAX Jumping Jhapang Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.)
6 Ogilvy & Mather India Tata Sky+ HD Selling TV to those who don’t have time to watch TV Tata Sky Limited
7 DDB Mudra Group Femina India’s first fully crowd sourced magazine issue Worldwide Media
8 Ogilvy & Mather India Tata Sky Poochne mein kya Jata hai Tata Sky Limited

 

Services - Others

NOAgency NameBrand NameCampaign TitleClient Name
1 Everest Brand Solutions Pvt. Ltd. New Haven Compact New Haven Compact - 10, 10 TATA Housing Development Co. Ltd.
2 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Vivanta by Taj - Madikeri, Coorg “Coorg 2.0 : A rainforest’s best kept secret” Indian Hotels Company Limited
3 Ogilvy & Mather India MOT Find What you seek Ministry Of Tourism, Government of India

 

Corporate Advertising / Reputation

NOAgency NameBrand NameCampaign TitleClient Name
1 McCann Worldgroup Dainik Jagran Can A Newspaper Preserve A Nation’s Future? Jagran Prakashan Ltd.

 

Retail

NOAgency NameBrand NameCampaign TitleClient Name
1 Ogilvy & Mather India Titan Eye Plus Trendz 2012 Titan Company Limited
2 Happy Creative Services (India) Pvt. Ltd. Flipkart.com Shopping ka Naya Address FlipKart Internet Pvt. Ltd.
3 Contract Advertising (India) Pvt. Ltd. Domino’s Pizza Domino’s Pizza Yeh Hai Rishton Ka Time Jubilant FoodWorks Ltd.
4 Contract Advertising (India) Pvt. Ltd. Domino’s Pizza Pizza Mania : Pehli Kamai Jubilant FoodWorks Ltd.
5 Ogilvy & Mather India KFC 25 mei khao. Khake bolo WOW Yum Restaurants Marketing Pvt. Ltd.
6 Leo Burnett McDonald’s Piri Piri Bring Back Piri Piri! Hardcastle Restaurants Pvt. Ltd.
7 Lowe Lintas and Partners Tanishq Because Diwali Should Be Recession Proof Titan Company Limited
8 Lowe Lintas and Partners Tanishq One Love Titan Company Limited
9 DDB Mudra Group Big Bazaar Power to the people Future Value Retail Ltd.
10 DDB Mudra Group Big Bazaar From Grocery to Gift Future Value Retail Ltd.

 

Healthcare

NOAgency NameBrand NameCampaign TitleClient Name
1 Havas Worldwide India Pvt. Ltd. moov moov Statue Reckitt Benckiser India Ltd.
2 McCann Worldgroup Dabur Chyawanprash Dabur Chyawanprash - Beefing Up Mom’s Nutrition Army With Immunity Dabur India Ltd.

 

B2B

NOAgency NameBrand NameCampaign TitleClient Name
1 Lowe Lintas and Partners TATA Classedge Better Teachers Make Better Students Tata Interactive Systems
2 Ogilvy & Mather India Vodafone Business Services Drive into the Big League-2 Vodafone India Limited
3 DDB Mudra Group Association of Indian Magazines Magazines Connect, Engage, Work Association of Indian Magazines

 

Digital (Online / Mobile Communication)

NOAgency NameBrand NameCampaign TitleClient Name
1 Blazar Media Domino’s Online Ordering Jubilant FoodWorks Ltd.
2 FoxyMoron Media Solutions Pvt. Ltd. Maybelline New York India Baby Lips Kiss Song Maybelline New York India
3 Ogilvy & Mather India Mentos Mentos Riddle Perfetti Van Melle India Pvt. Ltd.
4 Ogilvy & Mather India Vodafone Making of the world’s most loved telecom brand on social media Vodafone India Limited
5 Interface Communications Cadbury Oreo 300 Briefs, 300 Ads in 3 days- ‘The Oreo Dunkathon’ Cadbury India Limited
6 ibs Tata Docomo Hyper Personalization - The World’s first CRM Powered Digital Media Campaign Tata Docomo
7 Ogilvy & Mather India Perk Perk : Creating fans by turning them into stars! Cadbury India Limited

 

Rural Marketing

NOAgency NameBrand NameCampaign TitleClient Name
1 Paradigm Plus Marketing Communications Pvt. Ltd. Mahadhan Mahapower Ek Atoot Nata Deepak Fertilizers And Petrochemicals Corporation Ltd.
2 R K Swamy BBDO Pvt. Ltd. Massey Ferguson Shifting Gears With Massey Tractors and Farm Equipment Limited
3 Ogilvy & Mather India Multi-Brand Project Khushiyon Ki Doli Hindustan Unilever Limited
4 Marico Limited Mediker Mediker’s Journey from Lice Negative to Life Positive in Rural India Client: Marico Limited
Agency: BBH Communications India Pvt. Ltd.

 

Regional

NOAgency NameBrand NameCampaign TitleClient Name
1 JWT Univercell Bridging the Great Aadi Divide Univercell Telecommunications India Pvt. Ltd.
2 ABP One Cadbury Dairy Milk Cadbury Mishti Shera Shrishti Cadbury India Limited
3 Ogilvy & Mather India Bru Instant Discover Something New Hindustan Unilever Limited
4 Ogilvy & Mather India Ebela ‘Ami Amar Moto’ ABP Pvt. Ltd.
5 Ogilvy & Mather India Center Fruit Center Fruit Audition : Tougues Want To Play With It Perfetti Van Melle India Pvt. Ltd.
6 Leo Burnett Meera Shampoo How A Single Strand Changed The Story Of A Brand CavinKare Pvt. Ltd.
7 Lowe Lintas and Partners Tanishq Tanishq And Sridevi - Coming Back Home Titan Company Limited
8 Publicis Communications Pvt. Ltd. Nescafe Sunrise Strong “There is a New Sunrise In Andhra Pradesh” Nestle India Ltd.
9 DDB Mudra Group Star Jalsha Largest Anti Superstition Drive for Bengal Star Entertainment Media Pvt Ltd.

 

Direct Marketing

NOAgency NameBrand NameCampaign TitleClient Name
1 Jubilant FoodWorks Ltd. Domino’s Pizza Customer Lifecycle Management Client : Jubilant FoodWorks Ltd.
Agency : Black Swan Life Communications Pvt. Ltd.
2 McCann Worldgroup Dainik Jagran ‘Creating A Newspaper For The Future, By The Future’ Jagran Prakashan Ltd.
3 Hansa Customer Equity Pvt. Ltd. Mahindra & Mahindra My Mahindra. My Life. Mahindra & Mahindra
4 M&C Saatchi Direct and Digital Communication Pvt. Ltd. & Hansa Customer Equity Pvt. Ltd. Birla Sun Life Mutual Fund (BSLMF) The Financial Fit : Customer Life Time Value Birla Sun Life Mutual Fund
5 DRAFTFCB + ULKA INTERACTIVE Pediasure Pediasure - Redefining Customer Acquisition Abbott Nutrition India

 

Experiential Marketing / Brand Experience

NOAgency NameBrand NameCampaign TitleClient Name
1 ABP One Cadbury Dairy Milk Cadbury Mishti Shera Shrishti Cadbury India Limited
2 Global Team Ford Ford EcoSport Ford EcoSport Urban Discoveries Ford India Pvt. Ltd.
3 Grey Worldwide India Pvt. Ltd. Sensodyne Winning With A Glass Of Chilled Water Glaxo SmithKline Consumer Healthcare Ltd.
4 Lowe Lintas and Partners Kissan 100% Natural. Seeded. Hindustan Unilever Limited
5 Ogilvy & Mather India Vodafone Vodafone - Ear Muffs Vodafone India Limited
6 Bates CHI & Partners Tang Rocket Man And Refreshment Bar Cadbury India Limited
7 JWT Indian Premier League (IPL) - SET MAX Sirf Dekhneka Nahin (Don’t Just Watch It) Multi Screen Media Pvt. Ltd.
8 Ogilvy & Mather India Mumbai Indians Sports With A Heart Indiawin Sports Pvt. Ltd.
9 DDB Mudra Group Neutrogena Beauty’s a Little Personal Johnson & Johnson Limited
10 Ogilvy & Mather India Lifebuoy Soap Lifebuoy Roti Campaign Hindustan Unilever Limited

 

EFFIE for Good

NOAgency NameBrand NameCampaign TitleClient Name
1 Ogilvy & Mather India Once Again The Tagging Drive Once Again
2 Ogilvy & Mather India Star Jalsha Chalo Paltai (‘Let’s Change’) Star Entertainment Media Pvt. Ltd.
3 Ogilvy & Mather India Akanksha Foundation Classroom Mumbai Akanksha Foundation
4 Ogilvy & Mather India Mumbai Police You tell us, and we’ll show them - Mumbai Police Mumbai Police
5 Lowe Lintas and Partners TATA TEA Choti Shuruaat Tata Global Beverages Limited
6 Draftfcb Ulka Advertising Private Limited Amul Manthan Creating 35 Lakh Women Entrepreneurs Gujarat Cooperative Milk Marketing Federation Limited
7 McCann Worldgroup Stayfree Women for Women Johnson & Johnson Limited
8 McCann Worldgroup BRUHAT Bengalure MAHANAGARA PALIKE (BBMP - Greater Bangalore Muncipal Corporation) Govt. of Karnataka How An Idea Introduced A Law? Bruhat Bangalore Mahanagar Palike
9 McCann Worldgroup UNICEF Quit India Movement Part 2 - India’s Fight Against Malnutrition Unicef India Private Limited
10 Ogilvy & Mather India Indian Red Cross Blood Search Made Easy Indian Red Cross Society

 

David v/s Goliath

NOAgency NameBrand NameCampaign TitleClient Name
1 Havas Worldwide India Pvt. Ltd. Dettol Clean For Real Kitchen With Dettol Reckitt Benckiser India Ltd.
2 Ogilvy & Mather India Hokey India League Hokey India League Beats A League 20 Times It Size Hockey India League
3 Lowe Lintas and Partners !dea !dea Telephone Exchange Idea Cellular Limited
4 Lowe Lintas and Partners Micromax The Phone That Can Micromax Informatics Limited
5 Lowe Lintas and Partners Pepsodent Expert Protection Toothpaste To Mouthpaste Hindustan Unilever Limited
6 McCann Worldgroup Radikal Selling Basmati Rice The ‘Un-Rice’ Way Radikal Foods Limited
7 McCann Worldgroup Alpenliebe Juzt Jelly The Art Of Selling A Billion Jellies In Juzt 52 Weeks Perfetti Van Melle India Pvt. Ltd.
8 Publicis Communications Pvt. Ltd. McVitie’s What’s Inside Your Biscuit United Biscuits Pvt. Ltd.
9 McCann Worldgroup Skore How A New Condom Brand “Skored” Against The Leaders In The Very First Encounter TTK Protective Devices Ltd.
10 R K Swamy BBDO Pvt. Ltd. Snickers Hunger Acche Acchon Ko Badal Deta Hai MARS Chocolate India Pvt. Ltd.

 

Integrated Advertising Campaign

NOAgency NameBrand NameCampaign TitleClient Name
1 Grey Worldwide India Pvt. Ltd. Killer Jeans Turning the product into a medium - How to make an environmental cause fashionable for Indian Youth Kewal Kiran Clothing Limited
2 BBDO India Pvt. Ltd. Gillette Soldier for Women P&G/ Gillette India
3 Lowe Lintas and Partners !dea !dea Honey Bunny Idea Cellular Limited
4 Lowe Lintas and Partners Lifebuoy Help A Child Reach 5 Hindustan Unilever Limited
5 McCann Worldgroup Coca-Cola COCA-COLA: Adding fizz to the Indian Family Meal Time Coca-Cola India Pvt. Ltd.
6 McCann Worldgroup Nescafe Classic Nescafe Morning Band - ‘Kick-starting’ India’s morning Nestle India Ltd.
7 Ogilvy & Mather India Vodafone Vodafone - Made For You Vodafone India Limited
8 Publicis Communications Pvt. Ltd. Nestle Maggi Do Minute Mein Khushiyan (Happiness in 2 Minutes) Nestle India Ltd.
9 McCann Worldgroup UNICEF Quit India Movement Part 2 - India’s Fight Against Malnutrition Unicef India Private Limited
10 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Recommended By Those Who Care About You Marico Limited

 

Best On-going Campaign

NOAgency NameBrand NameCampaign TitleClient Name
1 Contract Advertising (India) Pvt. Ltd. Cadbury Celebrations Iss Diwali app Kisse Khush Karenge? Cadbury India Limited
2 Ogilvy & Mather India Bournvita Tayyari Jeet Ki Cadbury India Limited
3 Ogilvy & Mather India Ceat Two Wheeler Tyres Superior Grip Ceat Limited
4 Ogilvy & Mather India Cadbury Dairy Milk Silk How we got People to pay ten times the price of a CDM for CDM Cadbury India Limited
5 Ogilvy & Mather India Madhya Pradesh Tourism How Madhya Pradesh become INCREDIBLE in Incredible India Madhya Pradesh State Tourism Development Corporation Ltd.
6 Lowe Lintas and Partners !dea What An !dea Idea Cellular Limited
7 Lowe Lintas and Partners Fastrack ‘Move On’ Titan Company Limited
8 Lowe Lintas and Partners Tata Tea Jaago Re Tata Global Beverages Limited
9 Ogilvy & Mather India Vodafone Vodafone Zoozoos Vodafone India Limited
10 Ogilvy & Mather India Dove Hair Care Dove does in six years, what Pantene took 20 years to do! Hindustan Unilever Limited

Emvies 2016 - Award Ceremony

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