EFFIE 2013: Results

Consumer Products - Cosmetics and toiletries, personal hygiene

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Lowe Lintas and Partners Lifebuoy Help A Child Reach 5 Hindustan Unilever Limited GOLD
2 Creativeland Asia Pvt. Ltd. Cinthol The Alive Is Awesome Campaign Godrej Consumer Products Ltd. SILVER
3 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Recommended By Those Who Care About You Marico Limited SILVER
4 Lowe Lintas and Partners Lifebuoy Colour Changing Handwash The Hulk of Handwashes Hindustan Unilever Limited BRONZE
5 BBDO India Pvt. Ltd. Gillette Soldier for Women P&G/ Gillette India BRONZE
6 BBDO India Pvt. Ltd. Johnson’s Baby Share the Language of Love Johnson & Johnson Limited BRONZE

 

Consumer Products - Beverages and drinks

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Ogilvy & Mather India Cadbury Bournvita Aadat Cadbury India Limited GOLD
2 McCann Worldgroup Coca-Cola How Coca-Cola Won The Battle For Indian Teens Coca-Cola India Pvt. Ltd. GOLD
3 McCann Worldgroup Nescafe Classic Nescafe Morning Band - ‘Kick-starting’ India’s morning Nestle India Ltd. SILVER
4 McCann Worldgroup Coca-Cola Coca-Cola : Adding Fizz To The Indian Family Mealtime Coca-Cola India Pvt. Ltd. SILVER
5 SohoSquare Advertising & Marketing Communications Pvt. Ltd. Bisleri Kiss To Drink Bisleri International Pvt. Ltd. BRONZE

 

Consumer Products - Confectionary and food

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Publicis Communications Pvt. Ltd. Nestle MAGGI Do Minute Mein Khushiyan (Happiness in 2 Minutes) Nestle India Ltd. SILVER
2 Lowe Lintas and Partners Kissan Changing Kissan’s Roll Hindustan Unilever Limited SILVER
3 Publicis Communications Pvt. Ltd. McVitie’s What’s inside your biscuit United Biscuits Pvt. Ltd. SILVER
4 Ogilvy & Mather India Parle-G A biscuit that transformed classrooms : Parle-G Parle Biscuits Pvt. Ltd. BRONZE
5 Interface Communications Oreo Choco Crème Breaking into the fortress of Chocolate Cream Biscuits Cadbury India Limited BRONZE

 

Consumer Products - Others

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Lowe Lintas and Partners Tanishq Love has no price tag Titan Company Limited SILVER
2 Grey Worldwide India Pvt. Ltd. Killer Jeans Killer Jeans: Making an environmental cause a fashion statement Kewal Kiran Clothing Limited SILVER
3 Lowe Lintas and Partners HIT Cockroach Kills Cockroach Godrej Consumer Products Ltd. BRONZE

 

Consumer Durables - Automobiles and auto parts, two wheelers and auto related

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
NO AWARD

 

Consumer Durables - Electronic goods

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 JWT Windows from Microsoft Microsoft - Turning middle class homemakers into PC evangelists Microsoft Corporation (India) Pvt. Ltd. BRONZE

 

Consumer Durables - Others

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
NO AWARD

 

Services - Telecom and related products

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Lowe Lintas and Partners !dea Telephone Exchange Idea Cellular Limited GOLD
2 Lowe Lintas and Partners !dea !dea Honey Bunny Idea Cellular Limited SILVER
3 Ogilvy & Mather India Vodafone Vodafone - Made for You Vodafone India Limited BRONZE

 

Services - Financial Services

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Lowe Lintas and Partners ICICI Prudential Life Insurance Bande Achche Hain (The Good Guys) ICICI Prudential Life Insurance Company Limited SILVER
2 JWT Birla Sun Life Insurance (BSLI) Even Gods Can Feel Insecure Birla Sun Life Insurance Co. Ltd. BRONZE

 

Services - Media & Entertainment

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 JWT Indian Premier League (IPL) - SET MAX Jumping Jhapang Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.) SILVER
2 Leo Burnett Kaun Banega Crorepati on Sony Entertainment Television Knowledge Gives You Your Right! Sony Entertainment Television SILVER

 

Services - Others

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
NO AWARD

 

Corporate Advertising / Reputation

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 McCann Worldgroup Dainik Jagran Can A Newspaper Preserve A Nation’s Future? Jagran Prakashan Ltd. BRONZE

 

Retail

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Lowe Lintas and Partners Tanishq One Love Titan Company Limited SILVER
2 Contract Advertising (India) Pvt. Ltd. Domino’s Pizza Pizza Mania : Pehli Kamai Jubilant FoodWorks Ltd. SILVER
3 Happy Creative Services (India) Pvt. Ltd. Flipkart.com Shopping ka Naya Address FlipKart Internet Pvt. Ltd. SILVER
4 Contract Advertising (India) Pvt. Ltd. Domino’s Pizza Domino’s Pizza Yeh Hai Rishton Ka Time Jubilant FoodWorks Ltd. BRONZE
5 DDB Mudra Group Big Bazaar From Grocery to Gift Future Value Retail Ltd. BRONZE
6 Lowe Lintas and Partners Tanishq Because Diwali Should Be Recession Proof Titan Company Limited BRONZE
7 DDB Mudra Group Big Bazaar Power to the people Future Value Retail Ltd. BRONZE

 

Healthcare

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
NO AWARD

 

B2B

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Ogilvy & Mather India Vodafone Business Services Drive into the Big League-2 Vodafone India Limited BRONZE

 

Digital (Online / Mobile Communication)

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 ibs Tata Docomo Hyper Personalization - The World’s first CRM Powered Digital Media Campaign Tata Docomo SILVER
2 Interface Communications Cadbury Oreo 300 Briefs, 300 Ads in 3 days- ‘The Oreo Dunkathon’ Cadbury India Limited BRONZE

 

Rural Marketing

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Ogilvy & Mather India Multi-Brand Project Khushiyon Ki Doli Hindustan Unilever Limited SILVER
2 Marico Limited Mediker Mediker’s Journey from Lice Negative to Life Positive in Rural India Client : Marico Limited Agency : BBH Communications India Pvt. Ltd. BRONZE

 

Regional

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Lowe Lintas and Partners Tanishq Tanishq And Sridevi - Coming Back Home Titan Company Limited GOLD
2 JWT Univercell Bridging the Great Aadi Divide Univercell Telecommunications India Pvt. Ltd. SILVER
3 Publicis Communications Pvt. Ltd. Nescafe Sunrise Strong “There is a New Sunrise In Andhra Pradesh” Nestle India Ltd. SILVER
4 Ogilvy & Mather India Bru Instant Discover Something New Hindustan Unilever Limited BRONZE

 

Direct Marketing

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 McCann Worldgroup Dainik Jagran ‘Creating A Newspaper For The Future, By The Future’ Jagran Prakashan Ltd. BRONZE

 

Experiential Marketing / Brand Experience

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Grey Worldwide India Pvt. Ltd. Sensodyne Winning With A Glass Of Chilled Water Glaxo SmithKline Consumer Healthcare Ltd. GOLD
2 Ogilvy & Mather India Vodafone Vodafone - Ear Muffs Vodafone India Limited GOLD
3 Lowe Lintas and Partners Kissan 100% Natural. Seeded. Hindustan Unilever Limited GOLD
4 JWT Indian Premier League (IPL) - SET MAX Sirf Dekhneka Nahin (Don’t Just Watch It) Multi Screen Media Pvt. Ltd. SILVER
5 DDB Mudra Group Neutrogena Beauty’s a Little Personal Johnson & Johnson Limited SILVER
6 ABP One Cadbury Dairy Milk Cadbury Mishti Shera Shrishti Cadbury India Limited SILVER
7 Global Team Ford Ford EcoSport Ford EcoSport Urban Discoveries Ford India Pvt. Ltd. SILVER

 

EFFIE for Good

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Ogilvy & Mather India Akanksha Foundation Classroom Mumbai Akanksha Foundation SILVER

 

David v/s Goliath

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
NO AWARD

 

Integrated Advertising Campaign

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Lowe Lintas and Partners !dea !dea Honey Bunny Idea Cellular Limited GOLD
2 Ogilvy & Mather India Vodafone Vodafone - Made For You Vodafone India Limited GOLD
3 Lowe Lintas and Partners Lifebuoy Help A Child Reach 5 Hindustan Unilever Limited GOLD
4 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Recommended By Those Who Care About You Marico Limited BRONZE
5 McCann Worldgroup UNICEF Quit India Movement Part 2 - India’s Fight Against Malnutrition Unicef India Private Limited BRONZE
6 Grey Worldwide India Pvt. Ltd. Killer Jeans Turning the product into a medium - How to make an environmental cause fashionable for Indian Youth Kewal Kiran Clothing Limited BRONZE
7 BBDO India Pvt. Ltd. Gillette Soldier for Women P&G/ Gillette India BRONZE
8 McCann Worldgroup Nescafe Classic Nescafe Morning Band - ‘Kick-starting’ India’s morning Nestle India Ltd. BRONZE
9 Publicis Communications Pvt. Ltd. Nestle Maggi Do Minute Mein Khushiyan (Happiness in 2 Minutes) Nestle India Ltd. BRONZE
10 McCann Worldgroup Coca-Cola COCA-COLA: Adding fizz to the Indian Family Meal Time Coca-Cola India Pvt. Ltd. BRONZE

 

Best On-going Campaign

NOEntrant NameBrand NameCampaign TitleClient NameG/S/B
1 Ogilvy & Mather India Bournvita Tayyari Jeet Ki Cadbury India Limited SILVER
2 Ogilvy & Mather India Cadbury Dairy Milk Silk How we got People to pay ten times the price of a CDM for CDM Cadbury India Limited BRONZE
3 Ogilvy & Mather India Vodafone Vodafone Zoozoos Vodafone India Limited BRONZE
4 Lowe Lintas and Partners !dea What An !dea Idea Cellular Limited BRONZE
5 Contract Advertising (India) Pvt. Ltd. Cadbury Celebrations Iss Diwali app Kisse Khush Karenge? Cadbury India Limited BRONZE
6 Lowe Lintas and Partners Fastrack ‘Move On’ Titan Company Limited BRONZE
7 Ogilvy & Mather India Ceat Two Wheeler Tyres Superior Grip Ceat Limited BRONZE

 

GRAND EFFIE

Entrant NameBrand NameCampaign TitleClient Name
Ogilvy & Mather India Lifebuoy Soap Lifebuoy Roti Campaign Hindustan Unilever Limited

 

EFFIE CLIENT OF THE YEAR -  HINDUSTAN UNILEVER LIMITED

EFFIE AGENCY OF THE YEAR - LOWE LINTAS AND PARTNERS

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form