EFFIE 2012 - Shortlisted Entires

CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES

NO Campaign Title Name of Agency
1 Vaseline- The Voice Of a nation BBH Communications India Pvt. Ltd
2 An alarm clock for your skin DDB Mudra Group
3 Go Sleeveless Interface Communications (Draft FCB)
4 Science in a tube Lowe Lintas and Partners
5 Making Body The New Face McCann Worldgroup
6 MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH Mindshare
7 Pampers Good Morning Baby Saatchi & Saatchi Pvt. Ltd.


CONSUMER PRODUCTS : C. OTHERS 

NO Campaign Title Name of Agency
1 This Diwali, Don't Just Spend. Invest. BBH Communications India Pvt. Ltd
2 Hard to Reach Havas Worldwide India
3 WASTE TIME - Because you will never be young again JWT
4 Tide Naturals Husband & Wife Leo Burnett
5 Kill Mosquitoes. Kill Malaria. Lowe Lintas and Partners
6 Making Whisper Scream McCann Worldgroup
7 As Aamir steals light, Titan steals a march over competition Ogilvy & Mather


CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD

NO Campaign Title Name of Agency
1 Iss Diwali aap kisse kush karenge? Contract Advertising India Pvt. Ltd
2 The World's Original Energy Drink DRAFTFCB Ulka
3 Katrina In A Bottle JWT
4 Har Mausam Aam Leo Burnett
5 Kissanpur Lowe Lintas and Partners
6 When we made Anna take on Dhoni to win the teen Battle McCann Worldgroup
7 Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year Card McCann Worldgroup
8 Sprite Rasta Clear Hai Ogilvy & Mather
9 Have you earned it? Ogilvy & Mather
10 Tayyari Jeet Ki Ogilvy & Mather
11 Have you felt Silk lately? Ogilvy & Mather


SERVICES : A. TELECOM AND RELATED PRODUCTS

NO Campaign Title Name of Agency
1 Fair always DRAFTFCB Ulka
2 No Getting Away DRAFTFCB Ulka
3 Building a Better Network Grey Worldwide (I) Pvt. Ltd
4 "The Blue Bot" Grey Worldwide (I) Pvt. Ltd
5 "Just 3G vs Reliance 3G" Grey Worldwide (I) Pvt. Ltd
6 Baat sirf paison ki nahin hain JWT
7 Upload Anything: How Aircel brought 3G up, close and personal to youth McCann Worldgroup
8 Network Campaign-the retellingof a classic tale Ogilvy & Mather
9 Har Ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd


SERVICES : B. FINANCIAL SERVICES

NO Campaign Title Name of Agency
1 Kotak Mahindra Bank Subbu 6% Cartwheel Creative Consultancy Pvt. Ltd.
2 Even Gods can feel insecure JWT
3 Kotak Assured Income Plan- Second Income JWT
4 Providing homes for the migrant imagination Leo Burnett
5 Life Insurance in Just 10 Minutes Lowe Lintas and Partners
6 Aapke sachche Advisors Ogilvy & Mather
7 Be the Dad, Your dad never was Ogilvy & Mather


SERVICES : C. OTHERS

NO Campaign Title Name of Agency
1 Koi Bhi Insaan Chhota Nahi Hota Leo Burnett
2 Har Idol Ke Peeche Hote Najaane Kitne Idols Leo Burnett
3 Dispelling the Mastercard Lie McCann Worldgroup
4 Satyamava Jayate- Managing A Billion Expectation Ogilvy & Mather
5 'Undumb India' Ogilvy & Mather
6 Poochne Main Kya Jata Hai Ogilvy & Mather
7 Discovering God's best kept secret Rediffusion Dentsu Young & Rubicam Pvt.Ltd.


DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION)

NO Campaign Title Name of Agency
1 Being Bond DDB Mudra Group
2 Why this Kolavari Di Jack in the Box Worldwide
3 Online ordering Jubilant Foodworks Ltd
4 The Photographs Case Ogilvy & Mather
5 The Date Fillum Ogilvy & Mather
6 'Loving 'em Back" Ogilvy & Mather
7 Har ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd


HEALTHCARE

NO Campaign Title Name of Agency
1 The Sweetest Thing You Can Tell A Diabetic Lowe Lintas and Partners


B2B ADVERTISING

NO Campaign Title Name of Agency
1 Casino Grande- Media Buying Made Exciting McCann Worldgroup
2 Drive into the Big League Ogilvy & Mather


DIRECT MARKETING

NO Campaign Title Name of Agency
1 The World's Youngest Job Applicant BBDO India Pvt. Ltd.
2 Pizza Signs Jubilant Foodworks Ltd
3 The Day You Were Born Mindshare


DAVID V/S GOLIATH

NO Campaign Title Name of Agency
1 Taking on the 'dada' of the oral care Grey Worldwide (I) Pvt. Ltd
2 Putting Some Body Back Into Body Care McCann Worldgroup
3 The Photographs Case Ogilvy & Mather
4 Bosch : Genetically German Ogilvy & Mather
5 Wake Up To The Times of India Taproot India Communication Pvt. Ltd


BEST ON-GOING CAMPAIGN

NO Campaign Title Name of Agency
1 Jaago Re! Lowe Lintas and Partners
2 The First 7 Step McCann Worldgroup
3 Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012 Ogilvy & Mather
4 Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai Ogilvy & Mather
5 Yeh Badhiya hai Ogilvy & Mather
6 How Madhya Pradesh became Incredible In Incredible India Ogilvy & Mather
7 The Ultimatebond- 20 years and Still Going Strong Ogilvy & Mather


LENOVO TECH-DOERS AWARD

NO Campaign Title Name of Agency
1 Hippo Momline Creativeland Asia Pvt. Ltd.
2 Pass-Click-Goal JWT
3 The Photographs Case Ogilvy & Mather
4 Pampers Good Morning Baby Saatchi & Saatchi Pvt. Ltd.


CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

NO Campaign Title Name of Agency
1 How Tata Motors knocked Maruti off the Mileage Mountain DRAFTFCB Ulka
2 LUV Lowe Lintas and Partners
3 Chalta Nahin Daudta Hai Ogilvy & Mather   
4 A Long lasting Battery is a 'Life Saver' Ogilvy & Mather
5 The Power of the Fourth Wheel Rediffusion Dentsu Young & Rubicam Pvt.Ltd.


CONSUMER DURABLES : B. ELECTRONICS GOODS

NO Campaign Title Name of Agency
1 Voltas All Weather AC SohoSquare Advertising & Marketing Communications Pvt. Ltd.


CORPORATE ADVERTISING : SOCIAL CAUSE

NO Campaign Title Name of Agency
1 Marks for Sports DDB Mudra Group
2 You Read They Learn Lowe Lintas and Partners
3 Gifting India a Young Heart McCann Worldgroup
4 Vanquishing death by befriending life McCann Worldgroup
5 Women for Women McCann Worldgroup
6 Springwel Sleep Exchange Offer Saatchi & Saatchi Pvt. Ltd.


INTEGRATED ADVERTISING CAMPAIGN - A (1-25)

NO Campaign Title Name of Agency
1 Cadbury Mishti Shera Shrishti ABP One
2 No Getting Away DRAFTFCB Ulka
3 Go Sleeveless Interface Communications (Draft FCB)
4 Taking on the religion called cricket JWT
5 Putting the Break in Lunch Break Leo Burnett
6 Kill Mosquitoes. Kill Malaria. Lowe Lintas and Partners
7 Making Body The New Face McCann Worldgroup
8 MTV VJ Jose Kidnapped for Axe Shower Gel Launch Mindshare
9 Satyameva jayate - Managing A Billion Expectations Ogilvy & Mather
10 THE PHOTOGRAPHS CASE Ogilvy & Mather
11 Drive into The Big League Ogilvy & Mather
12 Har Ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd


CONSUMER DURABLES : C. OTHERS

NO Campaign Title Name of Agency
1 Always Hoyenga Lowe Lintas and Partners
2 DULUX : WHEN COLORS GOT AN ATTITUDE McCann Worldgroup


RETAIL ADVERTISING

NO Campaign Title Name of Agency
1 No Kidding. No Worries.
Happy Creative Services
2 Putting the Break in Lunch Break Leo Burnett
3 Making the Happy Price Menu Happier Leo Burnett
4 Open up a World of Spices Leo Burnett
5 Taking the Fast out of Fast food Leo Burnett
6 Diamonds Are Man's Best Friend Lowe Lintas and Partners
7 Sets You on Fire Ogilvy & Mather


CORPORATE ADVERTISING : A. CORPORATE REPUTATION

NO Campaign Title Name of Agency
1 Thank You mom - Because the Toughest Job in the World is the Best Job in the World BBDO India Pvt. Ltd.
2 Your Dreams are not yours Alone DDB Mudra Group
3 Breathing Life into a Billion Heroes Law & Kenneth Communications(I) Pvt. Ltd
4 Winning Dispit Loosing the Star Lowe Lintas and Partners
5 Creating Opinion Leadership for a Hindi Daily McCann Worldgroup
6 Values Stronger than Steel Ogilvy & Mather
7 I Am Mumbai Taproot India Communication Pvt. Ltd


RURAL ADVERTISING

NO Campaign Title Name of Agency
1 Pyaar se Suljhaye, Sar Na Khujlaye BBH Communications India Pvt. Ltd
2 Tide Naturals Husband % Wife Leo Burnett
3 Project "Swasthya Chetna" (Quest for Health) Ogilvy & Mather
4 Ab Roshani Se Seecho... Desh Ki Buniyaad Publicis Communications Pvt. Ltd


REGIONAL ADVERTISING

NO Campaign Title Name of Agency
1 Cadbury Mishti Shera Shrishti ABP One
2 Recommended by Sufferers BBH Communications India Pvt. Ltd
3 Horlicks Oats - Bringing Life to Oats JWT
4 when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu McCann Worldgroup
5 Conquering the Kingdom of Oats McCann Worldgroup
6 AAROGYAM ANANDAM AASHIRVAAD McCann Worldgroup
7 The Battle of Banglore Rediffusion Dentsu Young & Rubicam Pvt.Ltd.

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