EFFIE 2012: Results

Consumer Products - Cosmetics and Toiletries

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 BBH Communications India Pvt. Ltd. Vaseline Petroleum Jelly Vaseline - The Voice of a nation Hindustan Unilever Limited SILVER
2 McCann Worldgroup Parachute Advansed Body Lotion Making Body The New Face Marico Limited BRONZE
3 Mindshare Axe Shower Gel MTV VJ Jose Kidnapped For Axe Shower Gel Launch Hindustan Unilever Limited BRONZE


Consumer Products - Beverages / drink, confectionary and food

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Ogilvy & Mather Cadbury Dairy Milk Silk Have you felt Silk lately? Cadbury India Limited SILVER
2 Ogilvy & Mather Bournvita Tayyari Jeet Ki Cadbury India Limited SILVER
3 Contract Advertising India Pvt. Ltd. Cadbury Celebrations Iss Diwali aap kisse khush karenge? Cadbury India Limited SILVER
4 McCann Worldgroup Coca-Cola When we made Anna take on Dhoni to win the teen Battle Coca-Cola India Pvt. Ltd. BRONZE
5 Ogilvy & Mather Cadbury Bournville Have you earned it? Cadbury India Limited BRONZE
6 Leo Burnett Maaza Har Mausam Aam Coca-Cola India Pvt. Ltd. BRONZE
7 Lowe Lintas and Partners Kissan Kissanpur Hindustan Unilever Limited BRONZE


Consumer Products - Others

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Ogilvy & Mather Titan As Aamir steals light, Titan steals a march over competition Titan Industries Ltd SILVER
2 JWT Helix WASTE TIME - Because you will never be young again Timex Group India Limited BRONZE


Consumer Durables - Automobiles and auto parts, two wheelers and auto related

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Ogilvy & Mather Bajaj Discover Chalta Nahin Daudta Hai Bajaj Auto Limited SILVER
2 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Tata Ace Zip The Power of the Fourth Wheel Tata Motors Ltd. (Commercial Vehicles Unit) SILVER
3 Lowe Lintas and Partners Maruti Suzuki Ertiga LUV Maruti Suzuki India Limited BRONZE


Consumer Durables - Electronic goods

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Meridian Communication Pvt. Ltd. Voltas Voltas All Weather AC Voltas Limited GOLD


Consumer Durables - Others

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 McCann Worldgroup Dulux DULUX : When colors got an attitude AkzoNobel India Limited BRONZE


Services - Telecom and related products

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Taproot India Communication Pvt. Ltd Airtel Har Ek Friend Zaroori Hota Hai Bharati Airtel Limited GOLD
2 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo Fair always Tata Teleservices Ltd. SILVER
3 JWT Airtel Money Baat sirf paison ki nahin hain Bharati Airtel Limited SILVER


Services - Financial Services

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Cartwheel Creative Consultancy Pvt. Ltd. Kotak Mahindra Bank Kotak Mahindra Bank Subbu 6% Kotak Mahindra Bank Limited SILVER
2 Ogilvy & Mather Max Life Insurance, formerly known as Max New York Life Aapke Sachche Advisors Max Life Insurance Company Limited SILVER
3 JWT Birla Sun Life Insurance (BSLI) Even Gods can feel insecure Birla Sun Life Insurance  BRONZE
4 Lowe Lintas and Partners ICICI Prudential Life Insurance Life Insurance in Just 10 Minutes ICICI Prudential Insurance BRONZE


Services - Others

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Ogilvy & Mather 'Satyameva Jayate' Satyameva Jayate - Managing A Billion Expectations Star India Pvt. Ltd. GOLD
2 Ogilvy & Mather The Hindu 'Undumb India' The Hindu Group Of Publications GOLD
3 Ogilvy & Mather Tata Sky Poochne Mein Kya Jata Hai Tata Sky Limited SILVER
4 Leo Burnett Kaun Banega Crorepati on Sony Entertainment Television Koi Bhi Insaan Chhota Nahi Hota Sony Entertainment Television BRONZE
5 Leo Burnett Indian Idol 6 on Sony Entertainment Television Har Idol Ke Peeche Hote Hai Najaane Kitne Idols Multi Screen India Pvt. Ltd. BRONZE


Corporate Advertising - Corporate Reputation

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Lowe Lintas and Partners ABP NEWS Winning Despite Loosing the Star Media Content & Communications Services (I) Pvt. Ltd. BRONZE


Corporate Advertising - Social Cause

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 McCann Worldgroup Maitri Foundation Vanquishing death by befriending life Maitri Foundation SILVER
2 Saatchi & Saatchi  Springwel Springwel Sleep Exchange Offer Springwel Mattresses Pvt. Ltd SILVER
3 McCann Worldgroup Stayfree Woman For Change Women for Women Johnson & Johnson BRONZE
4 Lowe Lintas and Partners Hindustan Times You Read They Learn HT Media Limited BRONZE
5 McCann Worldgroup Saffola Gifting India a Young Heart Marico Limited BRONZE
6 DDB Mudra Group Nirmal Marks for Sports Nirmal Lifestyle Ltd BRONZE


Digital Advertising (Online / Mobile Communication)

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Ogilvy & Mather Fox Crime The Photographs Case Star India Pvt. Ltd. GOLD
2 Taproot India Communication Pvt. Ltd. Airtel Har Ek Friend Zaroori Hota Hai Bharati Airtel Limited GOLD
3 Ogilvy & Mather 5 Star The Date Fillum Cadbury India Limited SILVER
4 Jubilant Foodworks Ltd Domino's Online ordering Jubilant Foodworks Ltd SILVER
5 Ogilvy & Mather Mumbai Indians 'Loving 'em Back' Indiawin Sports Pvt. Ltd. SILVER
6 DDB Mudra Group Star Movies Being Bond Star India Pvt. Ltd. BRONZE
7 Jack in the Box Worldwide Kolaveri Di Why this Kolaveri Di Sony Music Entertainment India Pvt. Ltd. BRONZE


Retail Advertising

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Happy Creative Services Flipkart.com No Kidding. No Worries. Flipkart India Pvt. Ltd. GOLD
2 Lowe Lintas and Partners Tanishq Diamonds Are Man's Best Friend Titan Industries Ltd SILVER
3 Leo Burnett McDonald's SpiceFest Open up a World of Spices HardCastle Restaurants Pvt. Ltd. BRONZE
4 Leo Burnett McDonald's Happy Price Menu Making the Happy Price Menu Happier HardCastle Restaurants Pvt. Ltd. BRONZE
5 Leo Burnett McDonald's McFlurry Taking the Fast out of Fast food HardCastle Restaurants Pvt. Ltd. BRONZE
6 Leo Burnett McDonald's McValue Lunch Putting the Break in Lunch Break HardCastle Restaurants Pvt. Ltd. BRONZE


B2B Advertising

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Lowe Lintas and Partners Britannia Nutrichoice Diabetic Friendly Essentials The Sweetest Thing You Can Tell A Diabetic Britannia Industries Limited SILVER


Rural Advertising

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 BBH Communications India Pvt. Ltd. Mediker Pyaar se Suljhaye, Sar Na Khujlaye Marico Limited BRONZE
2 Ogilvy & Mather Hindustan Unilever Ltd. (HUL), Corporate Multibrand Project "Swasthya Chetna" (Quest for Health) Hindustan Unilever Limited BRONZE


Regional Advertising

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 ABP One Cadbury Dairy Milk Cadbury Mishti Shera Shrishti Cadbury India Limited SILVER
2 McCann Worldgroup NESCAFE Sunrise when NESCAFE Sunrise owned the most momentous morning of the year in Tamil Nadu Nestle India Ltd. BRONZE


Direct Marketing

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Jubilant Foodworks Ltd Domino's Pizza Signs Jubilant Foodworks Ltd GOLD
2 Mindshare HSBC Bank The Day You Were Born HSBC India BRONZE
3 BBDO India  Plan India The World's Youngest Job Applicant Plan India BRONZE


David v/s Goliath

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Ogilvy & Mather Fox Crime The Photographs Case Star India Pvt. Ltd. SILVER
2 McCann Worldgroup Parachute Advansed Body Lotion Putting Some Body Back Into Body Care Marico Limited BRONZE
3 Ogilvy & Mather Bosch and Siemens Home Appliances Bosch : Genetically German BSH Household Appliances Manufacturing Pvt. Ltd. BRONZE


Integrated Advertising Campaign

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Ogilvy & Mather Satyameva Jayate Satyameva Jayate - Managing A Billion Expectations Star India Pvt. Ltd. GOLD
2 Taproot India Communication Pvt. Ltd. Airtel Har Ek Friend Zaroori Hota Hai Bharati Airtel Limited GOLD
3 Ogilvy & Mather Fox Crime The Photographs Case Star India Pvt. Ltd. GOLD
4 Ogilvy & Mather Vodafone India Drive into The Big League Vodafone India Limited SILVER
5 McCann Worldgroup Parachute Advansed Body Lotion Making Body The New Face Marico Limited SILVER
6 ABP One Cadbury Dairy Milk Cadbury Mishti Shera Shrishti Cadbury India Limited SILVER
7 DRAFTFCB Ulka Advertising Pvt. Ltd. Tata Docomo No Getting Away Tata Teleservices Ltd. BRONZE
8 JWT Pepsi Taking on the religion called cricket PepsiCo India Holdings Pvt. Ltd. BRONZE
9 Lowe Lintas and Partners Godrej Hit Kill Mosquitoes. Kill Malaria. Godrej Industries BRONZE
10 Leo Burnett McDonald's McValue Lunch Putting the Break in Lunch Break HardCastle Restaurants Pvt. Ltd. BRONZE
11 Interface Communications (Draft FCB) Nivea Whitening Deodorant Go Sleeveless Nivea India BRONZE
12 Mindshare Axe Shower Gel MTV VJ Jose Kidnapped for Axe Shower Gel Launch Hindustan Unilever Limited BRONZE


Best On-going Campaign

NO Agency Name Brand Name Campaign Title Client Name G/S/B
1 Ogilvy & Mather Madhya Pradesh Tourism How Madhya Pradesh became INCREDIBLE In Incredible India Madhya Pradesh State Tourism Development Corporation Ltd. GOLD
2 Ogilvy & Mather Asian Paints Apex YEH Badhiya hai Asian Paints Ltd. GOLD
3 Ogilvy & Mather Fevicol The Ultimate bond - 20 years and Still Going Strong Pidilite Industries Limited GOLD
4 Ogilvy & Mather Sprite Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai Coca-Cola India Pvt. Ltd. SILVER
5 Lowe Lintas and Partners Tata Tea Jaago Re! Tata Global Beverages Limited SILVER
6 McCann Worldgroup Saffola The First 7 Steps Marico Limited SILVER


Lenovo Tech-Doers Award

NO Agency Name Brand Name Campaign Title Client Name
1 Ogilvy & Mather Fox Crime  The Photographs Case Star India Pvt. Ltd.


MARICO UNCOMMON SENSE AWARD

NO Agency Name Brand Name Campaign Title Client Name
1 Ogilvy & Mather Satyameva Jayate Satyameva Jayate - Managing A Billion Expectations Star India Pvt. Ltd.


GRAND EFFIE

NO Agency Name Brand Name Campaign Title Client Name
1 Ogilvy & Mather Cadbury Dairy Milk Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012 Cadbury India Limited

EFFIE CLIENT OF THE YEAR - CADBURY INDIA LIMITED

EFFIE AGENCY OF THE YEAR - OGILVY & MATHER

Emvies 2016 - Award Ceremony

Emview 2015 - Entry Form