EFFIE 2011: Results

CATEGORY: CONSUMER PRODUCTS
A: COSMETICS AND TOILETRIES
S.No. Agency Case Study Campaign Title Client G/S/B
1 BBDO India Pvt. Ltd. Gillette Mach3 Turbo Sensitive ShaveSutra - How To Turn A Mundane Solitary Chore Into A Pleasurable Duet P&G / Gillette GOLD
2 Ogilvy and Mather Dove Ambush the Ambush Hindustan Unilever Ltd. GOLD
3 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Recommended by Sufferers Marico Limited SILVER
4 Ogilvy and Mather Pond's Dreamflower Talc Walking the tight rope Hindustan Unilever Ltd. BRONZE
CATEGORY : CONSUMER PRODUCTS
B: BEVERAGES / DRINK, CONFECTIONARY AND FOOD
S.No. Agency Case Study Campaign Title Client G/S/B
1 Taproot India Pepsi Change the Game Pepsi Foods Pvt. Ltd. GOLD
2 Ogilvy and Mather Cadbury Dairy Milk Shubh Aarambh Cadbury India Ltd. GOLD
3 Contract Advertising India Pvt. Ltd. Cadbury Celebrations Iss Diwali aap kise khush karenge? Cadbury India Ltd. GOLD
4 Ogilvy and Mather Cadbury Dairy Milk Meal time meetha! Cadbury India Ltd. GOLD
5 JWT Lay's Lay's Flavor World Cup Frito Lay India Pvt. Ltd. GOLD
6 Interface Communications Pvt. Ltd. Cadbury Oreo Twist, Lick, Dunk Oreo Cadbury India Ltd. SILVER
7 McCann Worldgroup NESCAFE Classic NESCAFE Season 2, One NESCAFE, many coffees Nestle India Ltd. BRONZE
8 Ogilvy and Mather Sprite Sprite University of Freshology Coca-Cola India Pvt. Ltd. BRONZE
CATEGORY : CONSUMER PRODUCTS
C: OTHERS
S.No. Agency Case Study Campaign Title Client G/S/B
1 JWT Nike Nike Bleed Blue Nike India Pvt. Ltd. GOLD
2 Lowe Lintas Fastrack Fastrack - Bags Titan Industries Ltd. BRONZE
3 Ogilvy and Mather Titan Purple Titan goes Purple and Tommy, Esprit, Guess go green with envy. Titan Industries Ltd. BRONZE
4 Leo Burnett Tide Tide Collars P&G International Operations Pte. Ltd. SA Singapore Branch BRONZE
5 Lowe Lintas Lifebuoy Lifebuoy Superfast Handwash Hindustan Unilever Ltd. BRONZE
CATEGORY : CONSUMER DURABLES
A: AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
S.No. Agency Case Study Campaign Title Client G/S/B
1 Ogilvy and Mather Ceat Gripp Be Idiot Safe With Ceat Bike Tyres Ceat Ltd. GOLD
2 DDB Mudra Group Volkswagen Vento How tears and weepy engineers brought down the mighty Honda City Volkswagen India Pvt. Ltd. SILVER
3 JWT Splendor NXG 'The Friendship Bike' (Oct-Nov 2010 & Mar-Apr 2011) Hero MotoCorp Ltd. SILVER
4 Draft FCB+Ulka Advertising Hero Honda Pleasure Question Marks Hero MotoCorp Ltd. SILVER
5 Creativeland Asia Pvt. Ltd. Audi A8 L The world's first integrated 3D campaign Audi India Ltd. BRONZE
6 McCann Worldgroup TVS Scooty Pep+ Go Babelicious TVS MOTOR Company BRONZE
CATEGORY : CONSUMER DURABLES
B: ELECTRONIC GOODS
S.No. Agency Case Study Campaign Title Client G/S/B
1 Ogilvy and Mather Tata Sky Tru Choice Tata Sky Ltd. SILVER
CATEGORY : CONSUMER DURABLES
C: OTHERS
S.No. Agency Case Study Campaign Title Client G/S/B
1 Ogilvy and Mather Asian Paints Nahi Bhaiya Asian Paints Ltd. SILVER
2 JWT Godrej Security Solutions Musibat Bata Kar Nahi Aati ('Trouble doesn't come announced') Godrej Security Solutions BRONZE
CATEGORY : SERVICES
A : TELECOM AND RELATED PRODUCTS
S.No. Agency Case Study Campaign Title Client G/S/B
1 Ogilvy and Mather Vodafone BlackBerry for Everyone Vodafone India Ltd. GOLD
2 Lowe Lintas Idea Cellular No Idea, Get Idea - MNP Idea Cellular Limited GOLD
3 Lowe Lintas Idea Cellular Languages Idea Cellular Limited SILVER
4 Ogilvy and Mather Vodafone Vodafone Super Zoozoo - Coming from behind and winning the 3G and Data battle. Vodafone India SILVER
5 Draft FCB+Ulka Advertising TATA DOCOMO Keep it simple silly - KISS Tata Teleservices Ltd. BRONZE
6 Ogilvy and Mather Vodafone Vodafone - Winning the Indian Mobile Number Portability Battle Vodafone India Ltd. BRONZE
CATEGORY : SERVICES
B: FINANCIAL SERVICES
S.No. Agency Case Study Campaign Title Client G/S/B
1 JWT Birla Sun Life Insurance Children's Future Solutions Birla Sun Life Insurance Co. Ltd. GOLD
2 Ogilvy and Mather Future Generali India Life Insurance Co. Ltd. Future Generali Insurance Week Future Generali India Life Insurance Co. SILVER
3 Ogilvy and Mather IDBI Federal Aapne nahi suna? IDBI Federal Life Insurance Co. Ltd. BRONZE
4 Leo Burnett HDFC Life Child Plans HDFC Life Insurance BRONZE
5 JWT Apollo Munich Health Insurance 'Making Time to Pause' Apollo Munich Health Insurance Ltd. BRONZE
CATEGORY : SERVICES
C: OTHERS
S.No. Agency Case Study Campaign Title Client G/S/B
1 Leo Burnett Kaun Banega Crorepati' on Sony Entertainment Television (SET) 'Koi Bhi Sawaal Chhota Nahi Hota' Multi Screen Media Pvt. Ltd. GOLD
2 Ogilvy and Mather Madhya Pradesh State Tourism "MP AJAB HAI, SABSE GAJAB HAI" Madhya Pradesh State Tourism Development Corporation Ltd. SILVER
3 TBWA \ INDIA Marvel The Courage of Conviction Marvel Realtors and Developers Ltd. SILVER
4 DDB Mudra Group Emirates Guess Where, Fly There Emirates Airlines SILVER
CATEGORY : CORPORATE ADVERTISING
A: CORPORATE REPUTATION
S.No. Agency Case Study Campaign Title Client G/S/B
1 DDB Mudra Group Volkswagen A Tale of Innovations Volkswagen India Pvt. Ltd. SILVER
2 McCann Worldgroup Dainik Jagran Jan Jagran Judicial Reforms Jagran Prakashan Ltd. BRONZE
CATEGORY : CORPORATE ADVERTISING
B: SOCIAL CAUSE
S.No. Agency Case Study Campaign Title Client G/S/B
1 BBDO Proximity India Aviva Aviva 'The Great Wall of Education' Aviva Life Insurance Company India Ltd. SILVER
2 McCann Worldgroup Saffola World Heart Day Marico Limited BRONZE
CATEGORY : DIGITAL ADVERTISING (ONLINE / MOBILE COMMUNICATION)
S.No. Agency Case Study Campaign Title Client G/S/B
1 Creativeland Asia Pvt. Ltd. Audi The Audi 24-hour Le Mans Race Audi India Ltd. SILVER
2 Lowe Lintas Kissan Jammy Jammy Art Hindustan Unilever Ltd. BRONZE
3 Sapient Corporation Pvt. Ltd. Sprite Sprite 'Freshology' in Action Coca-Cola India Pvt. Ltd. BRONZE
CATEGORY : RETAIL ADVERTISING
S.No. Agency Case Study Campaign Title Client G/S/B
1 Lowe Lintas Tanishq Tanishq - Diamond Jewelry Titan Industries Ltd. BRONZE
2 Leo Burnett McDonald's How Spicy is McSpicy? Hardcastle Restaurants Pvt. Ltd. BRONZE
3 Leo Burnett McDonald's Shukra Hai, McDonald's Hai Hardcastle Restaurants Pvt. Ltd. BRONZE
CATEGORY : HEALTHCARE
S.No. Agency Case Study Campaign Title Client G/S/B
1 DDB Mudra Group Velocit (Dr. Reddy's) The joys of motherhood Dr. Reddy's Laboratories Limited GOLD
CATEGORY : B2B ADVERTISING
NO AWARD
CATEGORY : RURAL ADVERTISING
NO AWARD
CATEGORY : REGIONAL ADVERTISING
S.No. Agency Case Study Campaign Title Client G/S/B
1 Ogilvy and Mather Brooke Bond 3Roses 3Roses Believers (Fans) v/s Non-believers (Hero) Hindustan Unilever Ltd. BRONZE
2 BBH Communications India Pvt. Ltd. Nihar Naturals Jaani Na (I don’t know) Marico Limited BRONZE
CATEGORY : DAVID V/S GOLIATH
NO AWARD
CATEGORY : INTEGRATED ADVERTISING CAMPAIGN
S.No. Agency Case Study Campaign Title Client G/S/B
1 Ogilvy and Mather Cadbury Dairy Milk Shubh Aarambh Cadbury India Ltd. GOLD
2 Ogilvy and Mather Vodafone BlackBerry for Everyone Vodafone India Ltd. GOLD
3 Taproot India Pepsi Change the Game Pepsi Foods Pvt. Ltd. SILVER
4 McCann Worldgroup NESCAFE Classic NESCAFE Season 1 : KNOW YOUR NEIGHBOURS Nestle India Ltd. SILVER
5 Ogilvy and Mather Ceat Gripp Be Idiot Safe with Ceat Bike Tyres Ceat Ltd. SILVER
6 Contract Advertising India Pvt. Ltd. Cadbury Celebrations Iss Diwali aap kise khush karenge? Cadbury India Ltd. SILVER
MARICO UNCOMMON SENSE AWARD
  Ogilvy and Mather Vodafone BlackBerry for Everyone Vodafone India Ltd.  
BRAND EQUITY BRAVERY AWARD
  BBDO India Pvt. Ltd. Gillette Mach3 Turbo Sensitive ShaveSutra - How To Turn A Mundane Solitary Chore Into A Pleasurable Duet P&G / Gillette  
GRAND EFFIE
  Taproot India Pepsi Change the Game Pepsi Foods Pvt. Ltd.  
EFFIE CLIENT OF THE YEAR - CADBURY INDIA LTD.
 
EFFIE AGENCY OF THE YEAR - OGILVY AND MATHER

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